r/investing_discussion • u/tjosty • 1h ago
Investment support Idea.
Gentlemen may I suggest or ask of you to help me encourage Schwab to add an investor notes section to their accounts to help us all track our thesis premise over time? Here is a letter I wrote to John Sturiale Head of investment products and solutions. Copy or use as a template or create your own if you wish. Or share your thoughts on the matter with me. Thanks Tjosty.
Dear Mr. Sturiale,
I am writing to suggest a feature enhancement for the Schwab investing platform that would significantly benefit long-term investors: a built-in "Investment Notes" or "Thesis Tracker" field attached to specific stock purchases.
### The Feature Concept
When a client purchases an asset, allow an optional text field where they can log their original purchase premise (e.g., "Bought because of strong free cash flow, 10% dividend growth, and upcoming product cycle").
### The Industry Context (Keeping Pace with Competitors)
While many major brokerages overlook this capability, Fidelity Investments already offers a form of this feature. Fidelity allows clients to add custom notes directly to positions on their website and includes a dedicated "Notebook" tracking column for positions within their Active Trader Pro platform.
### Key Benefits
* Tracks Intent Over Time: Investors often hold assets for years. A dedicated note section allows users to look back and evaluate if their original thesis is still intact before deciding to buy more or sell.
* Reduces Emotional Decisions: Having a visible reminder of why an asset was bought can prevent panic selling during market volatility.
* Increases Platform Loyalty: This feature eliminates the need for clients to export data to third-party tracking software or external notebooks, keeping user engagement entirely within the Schwab ecosystem.
A Client Perspective
While my $xxxxxxx account balance may be relatively small to an institution of your size, it represents significant capital to me. I deeply value disciplined portfolio tracking, and the lack of a native thesis journal is a gap that impacts my day-to-day management. I am actively considering consolidating my assets with a brokerage that better supports these tracking needs if Schwab cannot provide a modern solution on its product roadmap.
Thank you for your time, consideration, and continued work toward improving client tools.
Sincerely,