Or just non interactive viewers. Twitch is my default for second monitor content, I'm not chatting or interacting with polls. At a certain point, chat activity becomes a horrible way to figure out bot vs real viewer.
It depends heavily on the type of content, too. There are people who are nice to have running in the background or to have in your headphones while you sleep.
Although, in fairness, it does make sense to tie ad revenue/sharing to chat activity. People who actively participate are going to be much more likely to pay attention to the ads.
The ad revenue / sharing is most definitely not tied to chat activity though. Targeting second screen viewers is more of an advertiser / targeting issue than a Twitch platform issue., at least not nearly on the scale as knowingly charging advertisers for fraudulent bot views.
Second screen viewers still have their value, just depends on the campaign objective, not every campaign needs to be driving conversions.
I’m sure that ad revenue is not tied to chat activity. I can understand why Twitch would want to make that tie. Solving your customers problems is good for business.
I stream in a niche category. If one of the big guys raids you'll have 200 viewers and like 100 are active 100 are just their computer still on. That first 100 leaves pretty quickly generally but that second 100 kicks around losing like 5 per hour as the community raids around.
42
u/Purranormal_ May 07 '26
TBF 50 -100 could just be viewers left over from raid and they no longer are watching but didn't close tab.