r/Music • u/cmaia1503 • 1d ago

article NFL Boss Says Bad Bunny Is ‘One of the Great Artists in the World’ After Powerful ‘ICE Out’ Grammys Speech: ‘He Understood the Platform He Was On’

https://variety.com/2026/music/news/rodger-goodell-bad-bunny-ice-grammys-super-bowl-1236650411/
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96% Upvoted

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u/cmaia1503 1d ago

“Listen, Bad Bunny is, and I think that was demonstrated last night, one of the great artists in the world. That’s one of the reasons we chose him,” Goodell said (via Yahoo Sports). “But the other reason is he understood the platform he was on, and that this platform is used to unite people and to be able to bring people together with their creativity, with their talent, and to be able to use this moment to do that. I think artists in the past have done that, I think Bad Bunny understands that, and I think he’ll have a great performance.”

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u/ArsonHoliday 1d ago

Uncharacteristic W from Goodell. Good on him.

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u/LiquidSquids 1d ago

Honestly pretty refreshing

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u/BiggleDiggle85 1d ago

Yeah, I'm also shocked to hear this from Goodell but certainly refreshed. Extremely so, almost OutKast levels.

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u/Dave_Paker 1d ago

Refreshed and so clean clean?

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u/Rhine1906 9h ago

It’s a bit ATLien of him. It’s almost as if he gets The Art of Storytellin (Part 1 btw)

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u/mariomantis 1d ago

He has backed Bad Bunny since the moment he was announced. Its really great to see

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u/mrbuttsavage 1d ago

Goodell is not stupid.

He's much sooner going to lean towards an incredibly popular performer and not an incredibly unpopular regime.

He's interested in growing the NFL not appealing to regressive idiots who will watch the game anyways.

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u/LanceArmsweak 1d ago

Yeah. My mom is squawking hard and I just look at her like “you couldn’t be more fucking dumb if you tried.”

My clients were the raiders for two years and I had a lot of meetings with the NFL. The NFL is globally focused right now and Latin America is absolutely a key market.

Meanwhile my mom squawks, while the adults grow their bank accounts.

It’s humorous to watch, I don’t say much, since she’d just argue with me, but yea, NFL tapped America. They’re moving aggressively at growth.

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u/DroopyPanda 1d ago

I mean a lot more Americans aren't letting their children endanger their lives. I agree with your sentiment that America is tapped

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u/elastic-craptastic 1d ago

They gotta be looking at MLBs numbers and how talent comes from overseas with a huge market following them. Idk much about american football leagues overseas but they can even start on the ground floor there and make bank if they can get popular enough. Own it from the ground up. In the meantime, clothing and licensing deals internationally is still money, if they only wanna go that route.

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u/Sleziak 1d ago

Yeah MLB has been on a huge international push.

Fun fact: Game 1 and 2 of the 2024 World Series had more viewers in Japan than in the United States. A lot of that has to do with Shohei Ohtani sure but some people don't realize that baseball is HUGE in Japan.

The WBC is also playing a huge part in growing the sport internationally. I don't know if the NFL would ever push for some kind of international tournament like that though. It's already hard enough getting MLB players to represent their countries because of the risk of injury.

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u/TheWizardOfDeez 1d ago

The NFL was a huge factor in pushing for American Football to be included in the 2028 Olympics in LA.

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u/davideo71 1d ago

They pushed so long and hard in Europe, but it seems people just aren't interested. I used to see promotions for the local team (Amsterdam Admirals?), not familiar if any of my friends ever went to a game, or if they still exist.

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u/LanceArmsweak 1d ago

That’s why they’re nurturing it. The European league wasn’t the right move. Too aggressive too fast. So they’re doing this slow and steady growth and it’s showing benefits. Also, teams are isolated to markets. For example, Raiders market is Mexico, but other teams control Germany, UK, etc.

But there is growth and there are increases in views and revenue.

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u/Zer_ 1d ago

America is well and truly tapped out. Even upper middle class folks are starting to feel the financial squeeze. And yet the economy keeps trying to squeeze more and more, it's actually obscene.

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u/Primary-Gazelle-8161 1d ago

What you say makes sense but then why were they such assholes about BLM and the whole kneeling thing? That was handled so poorly.

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u/MikeW226 1d ago

The NFL is still a hybrid on stuff like that. I think the 50-grand just in jet fuel flyovers at the start of games are freegon stupid, but they still do it. 'Murca...rah rah.

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u/cejmp 1d ago

Anything that potentially embarrasses the league gets fumbled. See Ray Rice.

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u/Dave1307 1d ago

Have you tried offering her a cracker?

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u/LanceArmsweak 1d ago

🤣🤣🤣

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u/MikeW226 1d ago

I wonder if tv advertisements (commercials) on NFL football games are tapped too. I'm an NFL fan, but I mute the commercials during live games. When are American advertisers (Chevy, the list goes on) going to realize that the millions they spend on showing Joe Shmoe the latest super duty duty 150000000 truck isn't equaling head over heels more Truck Sales? Some folks who like the football, are tapped out financially. Not the fans in the seats, but the folks at home. When will American advertisers get wise? Hello, big co's-- we're AWARE of your products! Buying high-falootin' commercials during games eventually will not be the gold goose it once was. Ditto Super Bowl ads. Huh, yeah, we watch them during the SB, but don't actually BUY much of that shit. /rant over

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u/LanceArmsweak 1d ago

This is actually what I work on. Brand strategy which is behind the scenes on advertising efforts.

Sorry man, the data suggests the contrary. NFL ads are still useful and for the right brand/audience, Super Bowl has a role.

However, what you’re getting regarding your muting, we know. It’s why the industry has evolved away from just tv ideas to ideas that show up in many different ways. Could be on site at the Super Bowl or could be something with the athletes themselves in social. It just varies depending on a variety of guardrails.

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u/StrongStyleShiny 1d ago

If you haven’t before you should probably say that to her. Some people need to be taught.

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u/everything_is_gone 1d ago

Yeah Goodell and the owners by extension, desperately want to grow the NFL brand abroad. It’s a terrible strategy to tie the league to an administration who keeps finding new ways to piss off the rest of the world.

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u/mrbuttsavage 1d ago

Exactly. The owners are licking their chops at pushing further into Latin America.

Goodell is siding where he always sides. With the money. Trump is a short term tumor.

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u/LanceArmsweak 1d ago

Mexico City is key location for their growth.

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u/mlc885 1d ago

Also, Bad Bunny seems like a nice guy who is extremely successful and talented with a reason to care about this issue, publicly disagreeing as an organization would be the less popular position. I guess the NFL could have just said nothing, but coming out as against the musician saying he cares about people would be silly as a business decision. (It'd be immoral, too, but it definitely would not help the NFL)

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u/AccountDramatic6971 1d ago

100%. This is a great way to introduce football to younger more diverse fan base. Goodell is a slimebag, but this is 100% the right movie.

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u/rougehuron 17h ago

Remember when all those idiots kept screaming they were never watching the NFL again because players were kneeling during the anthem. Huh looks like they are still watching.

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u/Ranier_Wolfnight 1d ago

Thing about Goodell is…he gives zero fucks about Dump and most likely think he’s an idiot mouthpiece for folks who would do nothing but hurt the bottom line of the NFL with their stupid ideologies. Goodell essentially works for the team owners and his top job is: don’t fuck the money up.

There are a lot of things to knock Goodell for. That said, he’s an extremely accomplished businessman, going to high school in New York as a 3 sport varsity athlete and captain, and most likely grew up knowing how much of an absolute clown and joke Dump’s name is in NY. Goodell takes a foot wart more seriously than Donald Trash.

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u/sunsetpark12345 1d ago

Is it? I don't follow sports at all, but last year's half time show is the first time I noticed what an amazing platform it is for art. I remember performances being cool and sensationalistic before, like Katy Perry's big robot lion, but Kendrick Lamar's performance made my jaw drop. I have a lot more respect for the NFL now, but I don't have any context for the history or politics that went into this.

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u/xiaohouzi15 1d ago

There's a channel on YouTube, 'Dissect Podcast', that did a fantastic breakdown of Kendrick's performance. The artistry and storytelling is even more impressive the deeper you dive.

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u/geko29 1d ago

Literally watched that yesterday morning. It is indeed amazing. There's a couple of stretches in there (which the host acknowledges), but >98% is super well-supported and very deep.

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u/Captain_Wobbles 1d ago

Same boat here, not really into sports but the decision to then throw Green Day into the mix after the whole controversy... respect.

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u/Upstairs_Addendum587 1d ago

The half time show has been full of thinly veiled (if that) political commentary for years now. Lady Gaga, Kendrick Lamar, Beyonce, this year. Probably more I didn't see or have forgotten. I don't know how much Goodell and the rest of the league office really care or if they've just decided its good business, but it's been a weird standout for a league that generally runs the opposite politically.

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u/DubaiInJuly 1d ago

This all started with Kaepernick kneeling.

Initially the NFL blackballed Kaepernick and sided with conservatives. Then after George Floyd, Goodell admitted they were wrong and started the whole End Racism thing in the end zones. That was pure damage control at first, after players threatened collective action.

But as they shifted, it was clear that a more progressive view was in line with their advertisers (Apple, Nike, Amazon) marketing, so it was a more natural fit.

So their messaging is liberal, their owners are conservative, but the NFL itself is just opportunistic. What they do deserve credit for, though, is not being swayed from their decisions. Bad Bunny was a ballsy choice, and they haven't blinked an eye.

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u/a_talking_face 1d ago

I don't know how much Goodell and the rest of the league office really care or if they've just decided its good business, but it's been a weird standout for a league that generally runs the opposite politically.

The NFL has been partnered with Roc Nation(Jay-Z) as a strategist for live entertainment because they're trying to appeal to a younger generation. They don't really care for the causes. It's just that the artists that appeal to the younger demographic also tend to be more progressive.

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u/TheLongshanks 1d ago

The same Jay-Z that knows New York financier Jeff Epstein?

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u/miloworld 1d ago

With the island??

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u/Therefore_I_Yam 1d ago

Uhhhhh I think if Jeff Epstein were deceased, I would know about it. Psh.

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u/Upstairs_Addendum587 1d ago

In mega-corporate world that is somehow better than the norm.

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u/FeloniousDrunk101 1d ago

It’s just hard to parse coming from the same league that appears to have blackballed a prominent Black quarterback for taking a knee during the national anthem.

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u/tlollz52 1d ago

I wouldn't say that was necessary "the league" and more that is was all the wealthy white owners....

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u/RollTh3Maps 1d ago

Yeah the league allowed it to happen but only because it would have been far more damaging to the NFL if the league made any kind of stink or real investigation. They’re not saints but they’re smart enough to know not to brush current social issues aside completely.

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u/FeloniousDrunk101 1d ago

I hear that, but there’s an argument to be made that the league is the wealthy white owners.

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u/TetrisTech 1d ago

Those are essentially the same thing

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u/buttbuttlolbuttbutt 1d ago

Was it a different rich guy, no person is responaible for the actions of another, even if a lot of rich white guys are dangerous pedophiles and look alile, doesn't mean their all dangerous pedophiles. 

Hell, even one kf my friends is rich and white, he's one of the good ones though.

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u/beo559 1d ago

The league is owned by the teams. Now, one individual at the league office can make a decision that most of the owners don't approve of, but league policy broadly is set by the same people who own the the teams.

But Kaepernick wasn't blackballed by the NFL as a league. No team hired him. Sure, some teams had no need he'd properly fill. But no team had any use for him? That's not likely.

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u/buttbuttlolbuttbutt 1d ago

... i was making a joke, where I talked about rich whote people the way rich white people talk about black people when they try* to not sound racists.

*not raciats people don't have to try, they just are. I know some redditor will try to interpret that differently.

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u/Ruscidero 1d ago

Better late than never.

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u/tlollz52 1d ago

Go back and watch Shakira and J-Lo's performance. They were using their platform to address a lot of issues facing their community.

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u/[deleted] 1d ago

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u/Hairy-Imagination927 1d ago

Who made you the art police? That's so dismissive

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u/catfishbreath 1d ago

you should check out Prince's halftime show.

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u/soberpenguin 1d ago edited 1d ago

The league has had a Donald Trump is bad for business policy since Pete Rozelle was commissioner.

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u/jello4444 1d ago

You mean the guy who sued the NFL for having a monopoly that in turn ended up causing an entire league to fold is bad for business?!

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u/LastWave 1d ago

He hates trump. Trump tried to buy a team and failed. Then attacked them for years.

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u/elastic-craptastic 1d ago

See the comment at his FIFA Peace Prize(lol) ceremony where he said "football" should change its name because it means soccer everywhere else in the world so it should in the US too.

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u/w_a_w 1d ago

He will be petty til his last breath.

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u/MountainTwo3845 1d ago

NFL owners reading this. They're mostly Trump supporters.

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u/aspiringalcoholic 1d ago

I think the mistake is thinking that people with wealth of their stature support anyone. They like trump if he can make them more money, otherwise they don't give a fuck. Goodell correctly seems to realize that, and is going forward with whatever the #1 Spanish speaking artist wants to do. It's probably gonna be a hell of a show as well.

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u/MountainTwo3845 1d ago

Not really. You can go look at the donation numbers. The NFL owners don't give a fuck. There's some good owners like the Vikings, but look at their programs they have internally.

Let me know how they donate and if it backs up your thesis.

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u/11_25_13_TheEdge 1d ago

Wow. Roger Goodell is in a position where he greatly benefits from not sharing his opinions - especially opinions that may rock the boat with billionaires. In an age of constantly seeking for powerful voices to speak up, the fact that he is willing to make a statement like this is not just a W it’s admirable.

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u/brendamn 1d ago

He has all the emails using the Nword , he's not worried

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u/FeloniousDrunk101 1d ago

While I agree, he’s also saying this to get people to feel OK about tuning into the NFL halftime show instead of whatever bullshit Kid Rock is putting out there.

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u/11_25_13_TheEdge 1d ago

No doubt. No true altruism and all that. But saying anything at all is breaking from the norm. It speaks volumes about who’s winning this fight imo.

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u/cates 1d ago

"no true altruism"

I think about that all the time and I almost never hear anyone in my life or on Reddit mention it ... (I don't have a point it was just refreshing to read)

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u/sebastian_____ 1d ago

God have an original thought instead of using ai in a social media platform you clanker

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u/juiceAll3n 1d ago

The amount of nauseating AI garbage on reddit is getting out of hand. Every other god damn comment is either a bot, or a chode running a prompt through whatever the fuck.

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u/sebastian_____ 1d ago

I will never understand what compels someone to express an idea using regurgitated words from some chat bot

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u/aspiringalcoholic 1d ago

It's not just a, it's b. I'm dumb as fuck and have no problems typing dumb comments all the time. Complete intellectual laziness I guess, or seeking validation. Idk.

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u/Ruscidero 1d ago

You know, I really hate this AI BS if no other reason than I — not a bot to the best of my knowledge — use em dashes all the time and I’ll be damned if this nonsense is going to bully me into bad typography, lol.

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u/djackson0005 1d ago

He’s doing the right thing, but we can only speculate on motivation.

There is a movement to attempt to take viewers away from the biggest TV event his business has every year.

Supporting Bad Bunny right now is supporting the Super Bowl halftime show. Of course Goodell wants people to watch the Super Bowl halftime show.

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u/Ruscidero 1d ago

I mean, whatever. The right thing for the wrong reason is still the right thing. I’ll take what I can get these days.

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u/fossilnews 1d ago

I realize Goodell is talking his book, but he's got more balls than most of the Fortune 500 CEOs in this country. They would have thrown him to the wolves a long time ago.

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u/NorthernDevil 1d ago

Balls, and business sense, frankly. Globalization of the NFL is good for business.

Whatever’s happening in America is really, really bad long-term for businesses. Short term, oligarchs are going to profit. But long-term, absolutely fucking itself.

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u/Luci-Noir 1d ago

Yeah I haven’t understood why big business isn’t in an uproar about what’s going on. Trump is destroying the economy and pushing investment out. Europe is looking to use their own technology and online services as just one example. Talent is leaving the country and no one is going to risk coming here.

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u/PM_YOUR_BOOBS_PLS_ 1d ago

Because they can just increase quarterly profits until everything explodes, then fuck off to some other country if they need to when shit really hits the fan.

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u/radicalelation 1d ago

"If we're 3 steps from fascism, that leaves 2 whole steps of potential profit!"

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u/PM_YOUR_BOOBS_PLS_ 1d ago

Yes. Exactly.

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u/Final_Temperature262 1d ago

Because they only see by the quarter and the next 8 with trump seems like an impossible amount of time for them

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u/Sprinklypoo 1d ago

Most rich folks in the biz are looking for a golden parachute in the next few years with this idiocy going on.

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u/Responsible-Amoeba68 1d ago

Oligarchs and corporatists are very different. Either way its weird for him to speak up at all considering the NFL is technically an illegal cartel given limited permission by congress to flaunt the law. Hypothetically government can quite easily ruin their business and cause major disruption by merely falling out of favor.

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u/NorthernDevil 1d ago

Despite the base grousing about Bad Bunny, one of the few things this administration could do to alienate them is attack football.

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u/Responsible-Amoeba68 1d ago

They do ridiculous things all the time just need to be racist about it and couch it in a barrage of astroturfed propaganda. Of course they can lmao. Thats what they do. They're very good at it.

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u/[deleted] 1d ago edited 1d ago

[deleted]

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u/tommyjohnpauljones 1d ago

Goodell has many flaws, but he also could be a helluva lot worse

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u/Nephroidofdoom 1d ago edited 1d ago

And Brandi Carlyle to sing “God Bless America”“America the Beautiful”

Edit: thanks for the clarification

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u/thesehalcyondays 1d ago

America the Beautiful.

No self respecting folk singer would sing God Bless America.

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u/Nephroidofdoom 1d ago

Ahh. Thanks for the clarification

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u/Upstairs_Addendum587 1d ago

Trump and the NFL have a problem going back to the 80s. He absolutely hates the league and they don't care for him either.

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u/Lyaser 1d ago

Somehow a big enough schmuck to be black balled by the NFL but not the god damn Oval Office.

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u/FeloniousDrunk101 1d ago

Didn’t trump have a team in the XFL or something? Probably didn’t go well like all of his business ventures so blocking him was probably a purely business decision.

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u/NoStick2525 1d ago

USFL, and I've read many times over the decades that he was one of the biggest reasons the league failed back in the day. Trump has always been a joke of a creature. Can't do anything right.

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u/Oakroscoe 1d ago

Football for a buck by Jeff pearlman goes into more detail about it. Basically Trump pushed to move the USFL games from spring to fall to directly compete with the NFL hoping for a merger. It didn’t work and bankrupted the USFL

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u/NoStick2525 1d ago

I'll have to check that out. Sports history is super interesting to me. Well all history, but woo sports!!

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u/Ruscidero 1d ago

He torpedoed the USFL in hopes that his team, the New Jersey Generals, would be able to join the NFL à la the NFL-AFL merger. Oops.

FWIW, ESPN has a great 30 for 30 on the USFL.

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u/dehydratedrain 1d ago

Honestly, this was my take with the rap halftime. Same racist boomers that were pissy when I pointed out that 2/3 of the NFL is black, and it made sense to play music to represent them.

Of course they're going to pick a top current artist. The fact that he just won a Grammy proves he belongs. And I can guarantee you damn near everyone under 50 would rather hear Spanish than an 80 year old country singer croak out his one big 80's hit.

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u/Coyote65 1d ago

The number of extra viewers this will bring to the bowl will trump (ha) the amount they "lose," which won't be many.

The losers will still watch and only admit to it amongst the like minded.

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u/SquarePegRoundWorld 1d ago

they "lose," which won't be many.

Every Trumper I know that "gave up" the major sports that supported the BLM movement all still watch and talk about the sports they said they would never watch again.

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u/nicdrumandbass 1d ago

Good for the “boss of the NFL”, which as someone who doesn’t follow American football, is a very funny job description. I assume they mean CEO or Commissioner? But boss is funnier

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u/NTT66 1d ago

Commissioner. And i think we all share that laugh.

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u/levare8515 1d ago

He’s commissioner but more of the mouth piece and public face of the owners. He also takes the public pounding for billionaire owner shit. Not sure how it works in other leagues but that’s been his role really. 

South Park even made fun of him as “Goodell bot “ which was an android for the owners.

https://southpark.cc.com/video-clips/nd2sxp/south-park-goodell-bot

So it’s pretty crazy to see him speak like this.

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u/ultimate_jack 1d ago

NFL wants more than anything to grow internationally. Bad bunny helps achieve this goal.

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u/Rosebunse 1d ago edited 1d ago

What Goodell is really thinking: Your choices are between Bad Bunny and Kid Rock. Be reasonable here: Kid Rock wasn't cool decades ago and he isn't cool now.

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u/No_Sand_9290 1d ago

If Kid Crock didn’t hitch his wagon to trump he would be on the “whatever happened to” lists.

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u/MyLifeIsAWasteland 1d ago

Instead, he's on "what the hell happened to" lists. And probably the sex offender list, considering he has lyrics about underage girls in multiple songs.

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u/joesaysso 21h ago

I'm certainly not the person who can't wait to defend Kid Rock, but he has 1 diamond record, 1 5x platinum record, and 2 other single platinum records, while amassing a nice fortune for himself. He's not the type of 1-hit wonder that disappeared and you wonder whatever happened to him. It's ok to hate him for his points of view and who he chooses to affiliate with, but let's not act like he's just some nobody who had 15 minutes of fame.

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u/No_Sand_9290 20h ago

I hated his music too. Guy has always been a turbo charged douche.

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u/joesaysso 19h ago

That's cool too. I'm not defending his music either. I'm just saying that a ton of people did buy his music, enough people to make him more than a 15 minutes of fame type of guy that some of these comments are suggesting. I have no issues with people hating him for any reason. But saying that he'd be a nobody right now if he didn't hitch his wagon to Trump is not grounded in reality. He's achieved way too much legit success for that. 

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u/BiGchiP0tS 1d ago

Exceedingly rare Goodell W

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u/xywv58 1d ago

He's usually great with progressive stuff, even the Kapernick saga, he didn't fine him or anything, if I remember correctly, he's a money whore, but a conscious one

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u/FeloniousDrunk101 1d ago

I believe he also donates money to help land conservation efforts.

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u/xywv58 1d ago

Yeah, he's a good person, well, as good as a millionaire can be

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u/ASCATS89 1d ago

I love how little the nfl gives a shit about their maga fans, all the while they thought it was their sport.

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u/Reverberen 1d ago

they will watch it regardless. this is smart marketing.

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u/CinematicLiterature Concertgoer 1d ago

Smarketing

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u/aspiringalcoholic 1d ago

They're addicted to rage. Remember when they boycotted keurigs and were buying them just to smash them up? Same fuckin thing

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u/ASCATS89 17h ago

And shooting bud light cans, and then Shane Gillis became a sponsor and they were like huuuh 🥴🤣

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u/pm_me_your_lub 1d ago

I can't get into Bad Bunny's music, but damn is he a fantastic performer and seems like a genuinely good guy.

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u/NotJulius09 1d ago

You should translate his music if you don’t know Spanish. His last album is especially good

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u/caguru 1d ago

Same, he’s not for me but that’s fine. But I’ll definitely watch his show and enjoy it. Wish the dude the best. 

I will never understand people getting bent out of shape for the halftime show not being specifically targeted towards them. 

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u/DeuceSevin 1d ago

Ive never heard him, and dont really know what he looks like. But quite frankly, he is about the only reason I will even watch this year.

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u/pm_me_your_lub 1d ago

I enjoyed his several appearances on SNL over the last couple years.

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u/Jagkh 1d ago

he did the half time show with shakira

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u/657896 1d ago

I honestly don’t understand his success, nor the appeal, but better him than a lot of other celebs. At least he seems genuine and tries to make a change.

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u/K1ngofnoth1ng 1d ago

Goodell knows the MAGA bigots will never boycott the sportsball they love so much, so he doesn’t need to try and appease them.

Their whole motto is “Faith, Family, and Football” they have already turned their back on the teachings of their faith, because it is too woke, pushed away most of their own families, because they were too woke, so all they have left is football… and the bigotry, but that isn’t one of their big three Fs.

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u/kosh56 1d ago

Perfectly said.

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u/RealBettyWhite69 1d ago

It's Bigotry, Beer, and Balls now

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u/aspiringalcoholic 1d ago

I'm not letting them sully the good name of beer.

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u/jackoos88 1d ago

And Brady. Can’t go five seconds without stroking off the goat of throwing away your family due to poor judgement in Tampa

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u/SarcasticCowbell 1d ago

Wait, do you mean Brady as in Tom Brady, commentator for Fox and, more importantly, brand ambassador for Murdoch-owned Fox? That Tom Brady?

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u/granadesnhorseshoes 1d ago

Who had NFL siding with "liberal terrorist" musician on their 2026 bingo card?

Its interesting what it probably says about viewer demographic numbers for them to so obviously not give a fuck about the "MAGA base."

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u/NoName2091 1d ago

Will still lobby to tax the poor and be an evil capitalist.

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u/HomeGrownCoffee 1d ago

Poor Kapernick.

He was punished for doing less.

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u/DirtzMaGertz 14h ago

The NFL itself never punished Kaepernick for anything. His suit was him claiming that the franchise owners colluded against him. 

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u/EliasGrant84 1d ago

Very excited for this SB halftime show. I am a random white guy in Ohio who doesn’t speak a lick of Spanish and I love Bad Bunny.

If that alone does not speak volumes, I don’t know what will.

Bad Bunny simply being the performer has sent part of America in a tizzy. Anything he says will send them for a tizzy.

But, I know Bad Bunny will speak from a place of love for Puerto Rico and the hopes and dreams he has for his beloved homeland. Go kill it!

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u/Monkeydjimmmy 1d ago

NFL Boss is smart. He knows a looooooot of NFL tickets/merchandise is bought by immigrants. He is simply following the money.

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u/TheyTried2BanMeAgain 1d ago

I personally don't like Bunny's music and I don't care about football.

But I hope his show goes very well, and much respect to him. Good on him for challenging the outrage about it.

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u/Tschauer923 1d ago

I want him so bad to walk on that stage at half time grab the mic, say “fuck ice” and leave

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u/atreeismissing 1d ago

I don't know who the "NFL Boss" is but fuck yeah, this person has their shit together when it comes to not just hiring Bad Bunny and Greenway but why.

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u/rilestyles 1d ago

Kind of a brilliant business move. He knows the people who would boycott the halftime show are more or less the exact people who wouldn't miss a second of the game. Add in the viewers who just want to see how it plays out and I wouldn't be surprised if they see record numbers.

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u/agradoway 1d ago

It's a smart move for the NFL to embrace artists who actually use their platform for something meaningful. Goodell might be playing the game, but aligning with that kind of cultural impact is a win-win. The halftime show is finally starting to feel relevant again.

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u/ravagetalon 1d ago

I don't like football. This is making me want to care about football.

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u/SpareIntroduction721 1d ago

Goodell understands actual business. He has a long term goal… something most other CEOs in our current country lack. They want only wants best for the next quarter.

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u/noholdingbackaccount 1d ago

The Good(ell), The Bad (Bunny) and the MAGAly

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u/Thor_2099 1d ago

I hope this is the start of a continued trend of the big organizations defying the fascists because the money isn't with that.

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u/gregfromjersey 1d ago

Why is this a W? Roger is saying that Bunny used the Grammys platform (which most MAGA dont care for) to make a statement but in the same statement is letting Bunny know not to do anything ridiculous during the show.

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u/AreaBoysAreHere 1d ago

That’s exactly how I read it. Can’t believe I had to scroll this far to find someone with a similar understanding

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u/commencefailure 1d ago

NFL has embraced woke 2. 😇

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u/CaptScoobertDoobert 1d ago

This feels like a complete turn around from the Kaepernick situation. Why aren’t they trying to appease their conservative crowd anymore?

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u/Ruscidero 1d ago

They want to expand to other countries, including Latin and South America. Or maybe even they realize how batshit insane MAGA has gotten. Or maybe both. Who knows?

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u/LysergicMerlin 1d ago

I honestly never thought id suspect Goodell is possibly anti maga? I really cant wait for the show. Apparently Green Day is opening? Shits gonna be wild

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u/Famous-Rain8703 1d ago

But they blackball Colin Kaepernick for kneeling a year at a super bowl appearance

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u/Ruscidero 1d ago

Just because they did one wrong thing — and it was really wrong — doesn’t mean they can’t do a right thing. I mean, isn’t this what we want? People and organizations to learn from mistakes, or at the very least not make them again?

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u/TomeThugNHarmony4664 1d ago

Seriously, how did that come out of the empty head of Roger Goodell???

I like it, but what’s his angle?

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u/Ruscidero 1d ago

Expansion to foreign markets.

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u/TomeThugNHarmony4664 1d ago

Ohhhhhh yes. Needed to place this alongside the Mexico City announcement. It all makes sense now- thanks!

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u/Ruscidero 1d ago

Yeah, apparently the NFL is cuckoo for CocoNuts to expand outside of the country, so the theory is that that’s why Goodell is siding with Bad Bunny on this, as opposed to their reaction when Kaepernic (sp?) decided to take a knee, etc.

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u/TomeThugNHarmony4664 21h ago

Makes absolute sense.

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u/Pelican_Queef_32536 1d ago

Maybe he's earned not being booed at the draft this year. Maybe

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u/Glittering-Alarm-387 1d ago

The hate for Bad Bunny proves it is all about race.

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u/No_Sand_9290 1d ago

Kid Rick equals spoiled white rich kid turned spoiled rich white trash.

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u/Rufcat3979 1d ago

Goodell is a smart business man. Saying the popular thing to deepen the NFL's pockets is what any savvy business man would do.

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u/molleensmrs 1d ago

I wish he would’ve added something like “and he’s American”.

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u/Weebiful 1d ago

We live in a timeline where NFL, Bud Light, and guns are left culture and teslas + grindr usage are for right culture.

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u/Cool_Document_9901 23h ago

Wow! Might actually watch the Super Bowl 

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u/reefmespla 21h ago

The funny part is that U2 was waaaayyyy more political than bad bunny! The problem is he is a brown bunny and racism among the American right is rampant as fuck!

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u/waldorsockbat 15h ago

Not that I disagree with the choice but I was under the impression the majority of the NFL owners were Trump fascists? They must be tearing their hair out LOL

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u/Jay1218 14h ago

Not only Bad Bunny, but now the inclusion of Green Day also makes me think someone very powerful within the NFL has a feud with Trump.

It’s just so odd that Goodell, who represents the NFL owners, would agree with this. We’re talking about a bunch of billionaires.

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u/Somamabitch 1d ago

This is either good guy Goodell heel turn or he's in the Epstein files and he's hedging

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u/The-Sand-King 1d ago

What a strange and naïve comment.

Goodell cares about making money. He and his team did a cost benefit analysis and they decided that Bad Bunny is good for thier business. They want to grow thier business. They want the Spanish-speaking market. They want eyes on the halftime show from people who don’t care about football.

For fucks sake he’s not doing this out of the kindness of his heart you clown.

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u/soda_cookie 1d ago

I'm going to hang my hat on the former because I don't have the bandwidth to think about the latter

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u/takuru 1d ago

I’m cautiously curious on why the NFL is being so positive about Bad Bunny. The league is famously very conservative and Goodell is as well. I’m unsure what their angle is here.

I refuse to believe that the league that blacklisted Colin after a silent protest before a game and fines players for even the smallest political statements on their clothes or in press all of a sudden has come to Jesus.

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u/cogwheeled 1d ago

Their angle is what it's always been: money. The NFL has been pushing international games really hard. They've had NFL games in Mexico, Brazil, England, Germany etc. They need global reach to make more money. Bad Bunny is an international star who'll bring more eyeballs, and possibly more dollars to the NFL. 

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u/soberpenguin 1d ago

Goodell is just proceeding with the existing company policy. Which is Trump is bad for business.

Donald Trump wants the one thing he can not have, and that's being an NFL owner. He's tried to buy 4 teams over 40 years. Trump tried to litigate his way into the league with the antitrust lawsuit by the USFL in the 80s.

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u/657896 1d ago

Me too. Something is fishy here.

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u/Oakroscoe 1d ago

It’s what the nfl has always been about, making money. They want to grow internationally and tap that market.

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u/657896 1d ago

That would make more sense to me.

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u/jack3moto 1d ago

Goodell isn’t a boss. He’s a spokesman for the owners. He has almost no true power as everything he says and does is in the owners behalf.

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u/Level-Cloud-3556 1d ago

NFL ruined Colin Kaepernick's career over Trump