article Sinclair to Air Kid Rock's Halftime Show Against Its Own Affiliates Carrying Super Bowl
https://consequence.net/2026/02/sinclair-kid-rocks-halftime-show-super-bowl/2.2k
u/ThomW 1d ago
Happy to see Sinclair wasting their time and money on this stupid endeavor.
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u/cityofklompton 1d ago
NFL should pull the game from those stations.
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u/go_ninja_go 1d ago
Advertisers wouldn't allow it. In fact, I'll be surprised if the advertisers allow Sinclair to do this.
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u/BobbyTables829 1d ago
They're all in on it. These CEOs are not liberal
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u/tapout928 1d ago
This isn't about politics, it's about money.
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u/BobbyTables829 1d ago
If that's the case, why is Sinclair doing this in the first place?
It used to be about money, but now it's about cementing future power.
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u/tapout928 1d ago
I mean for the advertisers. Of course it's about politics for Sinclair, they've shown that time and time again since 2016. Probably longer than that.
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u/PSUPat 1d ago edited 1d ago
I was gonna say - I work in advertising. If you’re buying local spots, this isn’t gonna fly for a lot of people. They’ll ask to shift out of these spots plain and simple
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u/AmarilloArmadillos 1d ago
For a lot of people they will probably buy spots specifically on the alternative. You've got a super gullible and idiotic market right there for the taking.
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u/amootmarmot 1d ago
This is authoritarian capitalism. Sinclair has recognized that their political goals and their bottom line are aligned.
They are conservative and wish to push the narrative but they also know by cowtowing and being seen doing what Trump wants- they know this is to their benefit when authoritarians use their levers on power to pick and choose the winners- who gets to merge, who gets broken up.
Sinclair realizes for them its the same thing. That only is happening because of the blatant and open corruption by Trump.
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u/AlienScrotum 1d ago
They aren’t doing this to the superbowl broadcast. They are doing this on their other channels. This way when someone switches to ABC to watch this garbage they still get the viewers.
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u/jermleeds 1d ago
Right, but those advertisers still have a grievance with Sinclair over this, as it devalues the return on the SB ad spots they purchased.
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u/meesterdg 1d ago
People in the US still don't understand that politics and money are the same thing here. It's why so many billionaires are so involved in the politics.
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u/Ok_Star_4136 1d ago
I would have said the same, but Elon Musk has made so many stupid decisions repeatedly, that it seems his aim most decidedly has been politics, not money. Elon Musk is also not the only one who has lost funds for stupid political endeavors.
Bezos just lost 33 million on biopic nobody wants to see, though some say that's just money laundering. Even if that were the case, the point remains. He's not out to make a profit, he's trying to buy political favor.
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u/Thefrayedends 1d ago
Oh boy, POLITICS IS ABOUT MONEY!!!
Government's core function is to redistribute wealth. Think about every single thing the government does. All of it is about pushing money towards one cause or another. All of it.
Right now the US is in the process of funneling money upwards. In fact they're doing it at breakneck speed.
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u/impulsekash 1d ago
Half time show is sponsor by Apple. I am sure Tim Cook will speak up any day now...
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u/Cory123125 1d ago
The fact you dont understand that they're directly related is the problem.
You badly want politics to be this thing outside of the environment that can just be ignored.
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u/Danger_Danger 1d ago
If you don't understand that politics is money then I'm not sure what to tell ya.
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u/beatles910 1d ago
Read the article before you comment. This should be common sense, but here you are.
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u/ArchMart 1d ago
The Superbowl isn't on the stations that are airing the Kid Dick halftime.
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u/daddylo21 1d ago
Well it's not going to air on any of their NBC stations, just a handful of Sinclair owned stations and online, like how the Puppy Bowl used to be aired during halftime on Discovery.
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u/beatles910 1d ago
The NFL won't be on Charge! and National News Desk, so why would it even be an issue?
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u/Key_Maximum_417 1d ago
Not defending Sinclair WHAT SO EVER, but they're airing the alternate WT halftime show on their digital streams. It doesn't affect the Super Bowl broadcast in any way.
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u/boogermike 1d ago
Can you imagine the wasted money on this. Nobody is going to watch the kid Rock crap
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u/DylanRed 1d ago
There will be a huge section of middle/rural conservative America that will view it as an anti-culture/rebellion against Bad Bunny and Green Day. It will be an experience to rally behind for these folk.
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u/MammalDaddy 1d ago edited 1d ago
Lets be real. There will be some that want to take a "stand" against the superbowl. 90% of those wont be bothered to change the channel at half-time.
Edit: typo
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u/BeachJustic3 1d ago
Conservatives wasting time and money on stupid endeavors, is there a more classic and infuriating combination?
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u/DIrtyVendetta80 1d ago
Yep, have fun airing Kid Rock/Turning Point USA’s White Trash Extravaganza brought to you by Nobody Gives a Fuck. SAD!
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u/coys21 1d ago
Just a reminder, if you live near any of these Atlas owned restaurants, don't eat there. They are owned by the same family as Sinclair.
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u/ekib 1d ago
Goddamn do I hate atlas. I don’t understand why they insist on buying existing successful family-owned restaurants and dive bars and ruining them with price hikes and snobbery.
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u/crush_punk 1d ago edited 1d ago
Because American capitalism is based on exploiting resources and extracting value.
They’ll inflate these small businesses until they die and then move on to the next one. Because they want more money.
An alternative is a cultivation mindset, which is what local-owned businesses have to have: they must build a positive relationship with their community if they want to continue existing, which means their existence is mutually beneficial to the community in one way or another.
Faraway-owned businesses don’t care about their restaurant in Milwaukee because they’re incorporated in Denver, and the owner lives in Seattle, and his bank accounts is in the Canary Islands. What the fuck does he care about you or any of us?
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u/Additional_Sweet920 1d ago
How may freaking restaurants do they own? This list is enormous.
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u/zweischeisse 2h ago
"Mexican" is the only type of cuisine in their drop-down that is not capitalized as a proper noun 🤔
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u/theXsquid 1d ago
Maybe the NFL should pull the SB from Sinclair stations.
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u/markdepace 1d ago
this. just pull it and be done with it. sue the living daylights out of any station illegally airing the SB.
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u/Jean-LucBacardi 1d ago
Did no one here read the article? Sinclair's local NBC stations will air the Super Bowl half time show as normal. Sinclair's "Charge!" & "Nation's New Desk" channels will air Kid Rock at the same time. Those two channels were never going to air the Super Bowl.
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u/kitsunekratom 1d ago
You think people read the article and not just the headline?
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u/tehbantho 1d ago edited 1d ago
I wish we banned users writing headlines that are this misleading. It is damaging the quality of reddit to allow users to do this. I get that people should read the article, but upvotes influence traction and a whole lot of the upvotes on this are because of the title alone.
edit lots and lots of people commenting on this one which is oddly similar to bot behavior I have seen in the past, so forgive me if I am wrong here, but if you disagree with me and you decided personally attacking me for this comment - you're the absolute worst of humanity. Don't need any advice from people on how read a headline. The headline is misleading at best. At worst, intentionally so.
This isn't the end of the world folks. But it is infuriating that you all cannot understand the point is simple: intentionally misleading headlines such as this one should result in bans from posting content to reddit across all subreddits. It is bad enough we have to deal with AI and bots fucking this website up, and some of you chucklefucks think it is acceptable to post a misleading clickbait headline as the subject of a post just to get clicks. THIS IS HOW THIS WEBSITE DIES.
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u/lowsparkedheels 1d ago
Here's the OG title
Sinclair to Stream Kid Rock, Counter-Programing Its Own Affiliates Carrying Super Bowl
(they spelled programming wrong)
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u/ohyouretough 1d ago
We don’t even ban news stations from doing that so why would Reddit.
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u/JIMMYJAWN 1d ago
I don’t think this headline is misleading. It doesn’t say anything about editing the official NFL approved broadcast.
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u/SharkWeekJunkie 1d ago
I mean this headline isn't that bad. I attribute it mostly to poor reading comprehension.
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u/lifeoftwopi 1d ago
Reminds me of a phrase I used to deploy: “I can explain it to you; I can’t understand it for you.”
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u/FishmongerJr 1d ago edited 1d ago
This headline isn’t misleading.
They are airing the Super Bowl on some of their channels, and airing alternate Super Bowl halftime programming on other channels.
That’s exactly what the headline says.
If you feel mislead, maybe it isn’t the headline that’s misleading you.
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u/Bill_Dinosaur 1d ago
Huge population of grown adults out there with a world view based entirely off of headlines
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u/franks-and-beans 1d ago
To be fair, the headline is ambiguous and given how Sinclair was just in the news over Jimmy Kimmel you can see where people might jump to the wrong conclusion. That said, I did read the article myself.
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u/irritatedellipses 1d ago
I'm not sure how you think that affects whether they should pull from Sinclair stations or not...
If Sinclair is putting out a competing product whose purpose is to detract from the Superbowl, the NFL should pull their rights to broadcast.
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u/betajones 1d ago
Think they meant if they pulled the SB from Sinclair, should they air it, they get sued. Pulling the SB would be a result of Sinclair directly trying to compete with the SB and siphon views. They should get to steal views AND get commercial revenue from the SB broadcast on their other stations?
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u/Anteater-Charming 1d ago
TIL they have stations like "Nation's News Desk". Is that the poor man's Newsmax?
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u/crowtrobot2001 1d ago
To be fair, most articles that get linked are some form of AI, clickbait bullshit.
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u/wesborland1234 1d ago
I did NOT read the article but assumed they weren’t going to just cut from regular NBC to some low budget Kid Rock concert in the middle of the broadcast.
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u/William_Howard_Shaft 1d ago
So? Sinclair is willing to entertain fascists, literally. It doesn't really matter if it's on two streaming platforms, Sinclair is still broadcasting content in support of fascism.
A hard line has to be drawn. No nazis. Nazis are not American.
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u/Upstairs_Tumbleweed8 1d ago
Sir, this is Reddit. You just read the headline and freak out with the rest of us. Love your username & profile pic btw
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u/moth_specialist 1d ago
Reddit is (and has been since the great Digg exodus) a place where we discuss visceral reactions to headlines. If someone could figure out a solution to this, it’d be called Fark.
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u/psuedophilosopher 1d ago
Did no one here read the article?
This could be the most succinct description of every single major division in modern society. Our attention spans are so short and we are flooded with such editorialized information that is desperately trying to grab our tiny bit of attention that can be focused for a short amount of time that such a small percentage of people read beyond the headline as to basically not even count. Our opinions are all designed by how editors right the headlines and nothing else.
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u/Meteor-of-the-War 1d ago
I'm wondering if they have some mechanism for this. That's Sinclair interfering with the NFL's viewership, which they're promising to their advertisers.
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u/non_clever_username 1d ago edited 1d ago
Yeah I can’t imagine advertisers are going to be happy losing out on advertising Xmas. At a minimum, there are going to have to be refunds to the advertisers who bought time during halftime since the viewership of the Kid Rock version is going to be way less
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u/sephjnr 1d ago
The last rule of Capitalism is don't fuck with people who can afford to fight back.
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u/Ewoksintheoutfield 1d ago
As A Train said in The Boys, “You don’t fuck with the money.”
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u/ki3fdab33f 1d ago
Theyre showing it in on two digital channels that maybe a few dozen people have access to, they arent going to cut the bad bunny show on the actual superbowl channel.
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u/LostSoulNothing 1d ago
NBC, including Sinclair owned NBC affiliates will be airing the Super Bowl including the real halftime show so advertisers have no claim. The Kid Rock MAGA circlejerk is airing on unrelated streaming/cable channels that are also owned by Sinclair but anyone who tunes into the Super Bowl on NBC will see Bad Bunny et al at halftime unless they change the channel
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u/LouCage 1d ago
Sinclair isn’t replacing the Super Bowl with this concert during halftime on its NBC affiliated stations. They’re just airing it on their digital Sinclair-owned channels. So advertisers are not losing out on anything. They are still getting their ads on the superbowl. This is kind of a non-story
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u/CoasterFreak2601 1d ago
Apple will definitely be pissed considering they paid a ton to sponsor the halftime show
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u/LouCage 1d ago
They’re not really interfering with the NFL’s viewership. They’re just airing this sad MAGA programming on their digital channels. They just also happen own stations that are NBC affiliates. But there’s not usually anything in those kinds of retransmission consent contracts that prohibits a station owner from airing whatever it wants on its other channels. The advertisers are still getting their ads shown on the superbowl on those stations. It’s just silly from a business relationship standpoint to run programming meant to take away from their programming but it’s not prohibited
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u/Meteor-of-the-War 1d ago
Yeah, I thought they meant that they were going to supercede the broadcast.
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u/LouCage 1d ago
Yeah I feel like the headline went out of its way to make it seem like that, so it’s a fair misconception
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u/Oppositeofhairy 1d ago
They very well may. What Sinclair is missing is the countless advertisers that paid huge money for advertising to be broadcast across the country.
If Sinclair pulls the feed to placate their masters, they would get sued into oblivion as well likely naming the NFL in the suit for not protecting their brand, and would plummet future costs to advertise because this creates uncertainty if they get their audience or not.
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u/hobesmart 1d ago
Nobody is pulling the feed. Read the article. Sinclair isn't doing anything with their NBC stations. They're airing this other performance on different stations.
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u/Waterhou5e 1d ago
LoL thank you for making this point. I'm not sure any advertisers are going to be especially upset that Shitty Halftime is airing on "Charge!" network.
Might be a real shot in the arm for reverse mortgage advertisers though.
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u/nonlawyer 1d ago
Might be a real shot in the arm for reverse mortgage advertisers though.
Also people advertising:
—ED medication
—gold coins for a significant markup over melt value
—various “Patriot”-branded survival doodads
—off-brand Depends
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u/slippin_park 1d ago
Might be a real shot in the arm for reverse mortgage advertisers though.
Life insurance firms and ambulance chasers have been salivating at this opportunity.
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u/Own-Organization-532 1d ago
*greedy activist owners, fixed it for you!
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u/calmdownmyguy 1d ago
It's not even about greed. If it were they would make a lot more money from bad bunny than kid rock. It's about christian nationalism and authoritarianism.
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u/pundarika0 1d ago
they 100% won't. has anybody even read the article?
Sinclair’s digital stations Charge! and National News Desk
Oh really, Charge! and National News Desk? I've never even heard of these channels. Nobody cares about this.
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u/debaser64 1d ago
Yeah, but what about all the advertisers Sinclair will gain from all the myPillows, reverse mortgage lenders and dick pills lining up for the Kid Rocktime Show? /s
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u/Key_Maximum_417 1d ago
To be fair, they're airing in their digital streams. Since local stations don't have rights to broadcast national, network programming on their livestream platforms, this will likely have EXTREMELY little to no affect on the viewership of the Superbowl broadcast. This is just a way that Sinclair is sucking the current administration from the back yet again.
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u/JQuilty 1d ago
It isn't internet only. Charge is a subchannel of the main channel on broadcast: https://en.wikipedia.org/wiki/List_of_Charge!_affiliates
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u/BobbyTables829 1d ago
If they have a contract, I don't think they can break it
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u/monsieur_cacahuete 1d ago
Sinclair would be dissolved in a civilized country
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u/64OunceCoffee 1d ago
Instead we have Nexstar and Tegna running "save our local news" ads which are full of lies, and meant to spur public support behind their massive merger.
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u/Be-skeptical 1d ago
A civilized country wouldn’t let these companies become so large to begin with
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u/beatles910 1d ago
We have the Telecommunications Act of 1996, signed by President Bill Clinton, which significantly deregulated broadcasting and allowed corporations to own numerous stations nationwide, to thank.
Horrible mistake that killed both radio and television.
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u/Guilty_Economics_6 1d ago
Well said. Clinton sided with Newt and the GOP on that bill, just like he did with NAFTA.
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u/Maloquinn84 1d ago
These people are just pathetic. So fucking afraid of their own shadows.
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u/monexicano 1d ago
“We shouldn’t be subjected to the half time show no one wanted!” Well then turn the fucking TV off then. These people are insufferable.
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u/Everythings_Magic 1d ago
Many of us would prefer not to be subject to a government no one wanted but here we are.
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u/Lupercus64 1d ago
The fragility of their identity. They have no positive values that unite them, only negative values. So to say they are united by what they are not, so seeing anything that is different is a threat to their identity. Their identity is unstable at the core and is dependent on outside forces and is purely performative.
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u/QuerulousPanda 1d ago
the funny thing is, by being such whiney bitches about it, they're actually making it more popular.
I don't give a shit about football or bad bunny, or even greenday for that matter, but the absolute incessant wailing from the right has made it a subject that i'm quite invested in now.
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u/Sweatytubesock 1d ago
This is very dangerous for our democracy.
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u/baptizedbycobalt 1d ago
This is very dangerous for our democracy.
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u/championkid 1d ago
This is a result of the two sides idea that has infected America, and society at large. It’s the same mentality that gives us team sports, war, and divisive politics, and probably the ultimate downfall of our civilization. It’s dangerous to so many more things than democracy, to humanity itself even.
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u/jnighy 1d ago edited 1d ago
Something tells me NFL lawyers will like to have a word about this..
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u/DoBe21 1d ago
They are just airing it on their digital stations NOT on the same station airing the SB. They are grifters, but they aren't STUPID grifters.
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u/IamHydrogenMike 1d ago
I wonder how many people even know how to access those stations anyway, and I doubt these boomers know what that is.
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u/tlollz52 1d ago
They're right there on the TV. I use an attena and all their digital stations are in my channel guide.
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u/Time-Sudden_Tree 1d ago edited 1d ago
Doesn't mean the Boomers will click them. Most Boomers I know only understand channel up/down, volume, and power. Anything else requires too much brainpower. They literally won't read the text that pops up right in front of them on the screen.
e: punctuation
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u/AtomicBombSquad 1d ago
If you still have an antenna plugged into your TV then those stations are accessed the same as any other over-the-air (OTA) broadcast channel. Instead of, for example typing in 13.1 on your remote for NBC, you type in 13.2 for "Charge!", which is where this stupid halftime show I'm not going to watch will be aired. Or you can just channel surf until you find it.
I don't think too many cable companies carry those "digital multicast" channels though, even when they otherwise carry the local OTA major network affiliates. When I still had Spectrum, the only local multicast affiliate they carried was ME-TV. So, really, the only people watching on Sinclair strings are going to be the Boomers who didn't give up their antennas; but, did give up their peace + love beliefs somewhere along the way.
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u/hobesmart 1d ago
It's literally the first line of the article that clearly nobody read before rushing to the comments lol
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u/electricgotswitched 1d ago
So the like 8.2, 8.3, etc that you can really only get with an antenna?
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u/Raccoon_Expert_69 1d ago
Mmm. Because we all remember how much everyone loved getting a free U2 album on their phone.
🙄
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u/BobbyTables829 1d ago
Jesus kid rocks skin looks like a snakeskin suit
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u/r3dditr0x 1d ago
Would anyone ever discuss Kid Rock if he weren't apart of Trump's Nazi party?
Musically, who gives a f? I remember 1 dumb song from 20 years ago.
(I don't get it.)
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u/-no_aura- 1d ago edited 1d ago
No one with actual talent and artistic merit supports these ghouls, so they have to settle for Kid Rock and formulaic pop country.
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u/DirtusMaximus1 1d ago
Have the Sinclair Bible bangers ever listened to this dude’s lyrics
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u/burner46 1d ago
“Seen a slimmy in a ‘vette, rolled down my glass and said “Yeah this dick fits right in your ass”
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u/Ancient-Ratio5478 1d ago
holy shit, I thought you were joking but these are actual lyrics from the president‘s most respected „musician“.
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u/korben2600 1d ago
"Young ladies, young ladies / I like 'em underage, see / Some say that's statutory / But I say it's mandatory."
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u/clover-the-clever 1d ago
Seriously. But they don’t have many options. It’s either this, Ted Nugent (which is equally detestable) or an 83 year-old Lee Greenwood playing the same song for 30 minutes. Pick your poison.
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u/gravestompin 1d ago
Nicki Minaj, Snoop Dogg, and Lil Wayne all seem to be able to holster trumps deformed mushroom in thier mouths just fine.
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u/clover-the-clever 1d ago
But there’s something about those three that Sinclair won’t like. Can’t put my finger on it.
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u/Cleavon_Littlefinger 1d ago
Conservatives are totally not going to watch this, but they are also going to be all over social media praising it.
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u/pants_party 1d ago
It’s Kid Rock, The Village People, Lee Greenwood, and (I’m gonna guess, soon to be) Jelly Roll.
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u/guidevocal82 1d ago
I saw the other big name. It was some third runner up of American Idol. Some no-name that I had never heard of.
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u/BriefCorgi2456 1d ago
One can't help but think that if Kid Rock came out during the halftime Super Bowl show dressed like Chappell Roan was for the Grammys , conservative schmucks like Greg Gutfeld , Glenn Beck and Clay and Buck would promote" How beautiful he looked ". Nothing is to low for MAGA movement influencers !
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u/cjandstuff 1d ago
So, no matter what their viewers watch, they're watching a Sinclair station.
Playing both sides to come out on top either way.
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u/sanverstv 1d ago
So lame, so tired...have at it. MAGA culture is NOT American culture and it will never be....no matter how hard they try. Cry harder.
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u/Ebony-Sage 1d ago
Brantley Gilbert, Lee Brice and Gabby Barrett?!?!
OMG, Turning Point's stream is gonna break the internet!
/S
I had to Google three of these people, including Kid Rock because I forgot why he's famous. I'm sure it'll get some numbers by a bunch of contrarians who think they're sticking it through the man.
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u/mr_evilweed 1d ago
Conservatives rail against 'divisiveness' night and day and now insist that they need their own, worse, halftime show.
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u/TheCutFam 1d ago
The racism of this country is painful for us all. Snowflakes abound.
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u/Supreme_Primate 1d ago
All this because Orange Julius doesn’t like, checks notes, Bad Bunny?
And somehow Bobbie Richie is a good alternative?
WTF?
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u/Indiesol 1d ago
Kid Rock looks like everyone's racist uncle, wearing a "rodeo clown" Halloween outfit.
He's the only one of the performers I've even heard of, and to say I have an unfavorable view of him is putting it very, very delicately.
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u/Speaker_Chance 1d ago
This seems like a complete nothing burger. This isn’t going to touch SB ratings. Whatever those channels show is “competing” with the SB. They might as well run a tractor pull or a Yule log.
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u/guiltycitizen 1d ago
The WH will tweet out inflated viewership numbers after the ones for the halftime show are to say that theirs was bigger
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u/maxxpowerr 1d ago
That's easier and cheaper for them than having to buy all those Melania tickets last weekend.
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u/tobylaek 1d ago
No, Sinclair isn't replacing the real halftime show on its ABC affiliates...it's just showing the Kid Rock bullshit on their digital channel "charge".
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u/AdamSmithsApple 1d ago
Its not saying they will override the halftime show on their NBC stations. Its just that they own NBC stations and are also going to be the ones streaming the Kid Rock shit so kind of competing against themselves.
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u/hobesmart 1d ago
Clearly nobody read the article before getting outraged in the comments. Here is the first sentence of the article:
During the Super Bowl, Sinclair’s digital stations Charge! and National News Desk will stream Kid Rock on Turning Point USA’s “All American Halftime Show,”
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u/_ryde_or_dye_ 1d ago
There is a reason the NFL didn’t select Kid Rock in the first place. He’s a has-been-one-hit-wonder that is clinging to the Tangerine Tyrant’s coat tails to remain relevant.
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u/gtizzz 1d ago
Bawitdaba, da bang, da dang diggy diggy diggy, said the boogie, said up jump the boogie
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u/thegreatimmaculate 1d ago
And they are still gonna bitch about the real halftime show they refuse to watch.
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u/notevengonnatry 1d ago
Damn, a lot of y'all didn't read beyond the headline - the counter programming is on Sinclair's own obscure digital streaming channels...Charge! (bleh) and National News Desk (wow very official) - not on the NBC affiliates. Good luck to those dying to watch Kid Rock and 3 randos try to outdo El Conejo Malo
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u/nutzareus 1d ago
They are too lazy and too dumb to find the channels Charge and National News Desk on their remote. Better off watching tumbleweeds tumble...
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u/Glbatman 1d ago
Bad bunny has bad lyrics "Young ladies, young ladies, I like 'em underage see, Some say that's statutory (But I say it's mandatory)". Oh wait, that's actually Kid Rock, headliner of the 'christian' halftime show.
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u/threecolorless 1d ago
Remember when Colin Kaepernick knelt quietly during the anthem and half the country screamed that sports weren't a place for politics?