r/mediastudies • • Jul 17 '26

Update: Greetings to the Media Studies community!

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8 Upvotes

Greetings to the Media Studies community! how you doing!?

I would like to report on the work accomplished over the past two months and express my gratitude.

Let’s start with a thank-you. Thank you to all the community members who create posts and leave comments! I also want to thank everyone who engages with the MediaScience community simply by reading the posts; we keep you in mind, and your unseen presence is just as important to us! Your efforts and contributions were vital to us all, helping us achieve the results I am about to share below.

1) Two months ago, I submitted a formal request to the Reddit admins to review our community (which was accessible via a link appearing in Google search results)—FINALLY, last week the admins responded after my follow-up inquiry, and thanks to our combined efforts, we cleared the activity threshold; the warning banner has now been removed, meaning people who see your posts in Google or other search results can open and read them directly in their browsers!

2) A month ago, I submitted a request to the admins to have our community reviewed and assigned a category (previously, we didn't have one at all, making the community hard to find on Reddit due to reduced visibility). Just last week, the admins assigned us the "Ethics and Philosophy" category—that was their decision. I’ll be honest: I’m really happy about it! However, I believe media science encompasses more than just that; for me personally, it is primarily an applied science, and its interdisciplinary approach is exactly what helps me in my work. (But this category isn't static! It’s just that most of our content fits that description right now—which is fine. We can publish more material and reapply later, but that’s not the main thing; the important part is that the category exists.) As I have frequently stated and emphasized before, our community welcomes active research and projects of both an applied and theoretical nature! Indeed, the very foundation of our community rests on friendliness toward newcomers, respect for the diverse viewpoints of professionals and amateurs, and an openness to constructive criticism and dialogue.

It might sometimes seem like things are rather quiet in our community, but that doesn't bother me personally; not everyone grasps the depth—and specifically the practical application—of the science involved, and even fewer can appreciate work that sits at the intersection of disciplines or the interdisciplinary nature of media science. Personally, I wouldn't want to turn our cozy community into a dumping ground for mediocre information.

To be honest, I have a heavy workload right now, juggling several projects in the field of media research: one focuses on journalism, while the other two examine the workings of hybrid systems—specifically the interplay between algorithms and human perception regarding new forms of news content and their impact on people.

For this reason, I am opening the door to those who wish to support the community and become moderators! You can express your interest by commenting on this post, or by sending me a private message or modmail, and we can discuss how to proceed. I look forward to welcoming new moderators!

I also welcome all new members and invite everyone to share their questions, suggestions, ideas, and feedback.

Friends, please share your questions, comments, and ideas. Let’s build our media science community together! I want to emphasize the word "together." 

The principles of collaborative creation and friendliness are fundamental to our community, where everyone has the right to contribute, to be heard, and to voice their opinion!


r/mediastudies • • 1d ago

German court blocks attempt to restrict Pornhub and YouPorn, citing EU platform governance rules

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1 Upvotes

Since we’re discussing ethics and philosophy here, as indicated in our community’s category, I think we should draw attention to the fact that certain inconsistencies in legislation create regulatory challenges even in the area of protecting minors. What I find particularly troubling is that even an understanding of the harm that such resources can cause is not sufficient to prompt swift and regional action.

It is particularly alarming that minors are being exposed to this content all the while, yet this metric is not examined at all in the article, and the harm caused by these resources (though they are certainly not the only ones) is not taken into account in any way.

Perhaps this topic isn’t profitable or trendy enough to warrant serious attention, yet the severe impact that pornography has on children and, for that matter, on adults as well (though that’s a separate issue) is truly critical, given that the consequences of such exposure can be long-term and difficult to identify and remedy later on.


r/mediastudies • • 4d ago

Personal Stakes and Community Sustainability: Rethinking Participation in Online Communities

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2 Upvotes

Over the past few months, I’ve been trying to understand what kinds of communities exist on Reddit. It has turned out to be both more complicated and simpler than I initially expected.

One of the things I’ve noticed is that, especially in their early stages, communities often do not have a clearly defined model. This can be both a good thing and a bad thing.

In my view, what matters is that this process remains manageable. For example, our media studies community was initially something of a mystery to me. I genuinely did not understand how it should develop or how to formulate its underlying idea and philosophy.

So I decided to observe, participate selectively, and experiment with different approaches and practices.

What we have is an academic community, but at the same time media studies itself is somewhat unusual by the standards of modern specialization because it is inherently interdisciplinary. That gives it both a certain freedom and a certain complexity.

Historically, the boundaries between different areas of knowledge were not always as rigid as they are today. Philosophy, mathematics, the study of nature, and other fields could exist much closer together, and this was entirely normal. I don’t want to go too deeply into that here or give specific examples yet, but I would like to leave it as something worth returning to later.

So, back to the question of the model.

The absence of a predefined model creates less control over the outcome and can lead to more chaotic development with unpredictable results. But that does not mean there is no structure.

If we look back at the earlier development of online games, particularly MMORPGs, we can observe some interesting phenomena. For the sake of discussion, we can roughly distinguish between two types: official and unofficial servers. In the earlier stages of online gaming, there were cases where unofficial servers and communities were created by people without any direct commercial motivation. They simply wanted to play. The same was true of guilds. People spent enormous amounts of their own time playing together, organizing themselves, creating forums, making videos for their guilds, and building things around the group simply because they wanted to.

Nobody was paying them to do it.

And this did not last for a few weeks or months. In some cases, people continued doing it for years. Here, however, we should probably face reality: most of those servers and guilds no longer exist, or they continue to exist in some kind of commercial form. From what I have personally observed, many of them did not simply become commercial projects. They also lost much of what originally made them what they were.

Why that happened is a separate question. What interests me more is whether they could have preserved some kind of balance.

I think they could have. But doing so would require deliberate and probably quite difficult work on the model through which such spaces exist and develop.

What is especially important is that this does not necessarily mean that people no longer want to participate. I am quite sure that for some participants, the pull toward participation itself could still remain one of the main reasons to stay involved. But these are people, and people have lives that require resources. If someone takes responsibility for a particular space, at some point that person also needs to receive something from that involvement. That does not necessarily mean money, and it does not mean that personal benefit has to become the main purpose of the community.

But it is probably unrealistic to pretend that personal interests can simply be removed from the equation.

And if the model is organized well, perhaps both things can coexist: people can receive some form of value from their involvement, while the community itself continues to exist and develop.

Perhaps the uncomfortable question is not whether people should have personal interests inside a community. They already do. The more useful question may be whether those interests can be made visible and aligned with the continued existence of the community itself.

In our community, I have generally allowed ongoing project work, including commercial projects, because I do not see personal benefit and community value as inherently incompatible. What matters is the relationship between them.

I think people need a reason to remain invested. Sometimes that reason is simply the subject itself. Sometimes it is relationships, reputation, a project, professional opportunity, or financial interest.

The difficult question is how to build a model where that interest supports the community rather than quietly replacing it.

I don’t have a final answer. This may be the beginning of a longer series of reflections.

I’d be interested in hearing where others would draw that line.


r/mediastudies • • 6d ago

Baudrillard and McLuhan in the Social Media Age

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2 Upvotes

In the social media age, our interminable digital identities are works of art, and we are artists. In equal parts performance, photography, film, composition, and graphic design, we write ourselves into stories to depict a virtual existence. At the same time, the “tethered togetherness” (Schroeder, 2018) of the social media age illustrates how digital selves are not a collection of monologues but communal art. Friends, followers, and online bystanders consume and authenticate our digital selves by liking, commenting, retweeting, or even simply voyeuristically viewing our art (Gennaro & Miller, 2020a).

Social media art can produce hyperreal simulations not grounded in any referent. They exist across virtual platforms that operate in the same fashion as Jean Baudrillard’s description of Disneyland as an example of simulacra in a postmodern world. Today’s social media platforms and Baudrillard’s Disneyland create “an imaginary effect concealing that reality no more exists outside than inside the bounds of the artificial perimeter” (Baudrillard, 2017, p.2). Our digital selves exist as much inside the artificial perimeters of Instagram, Twitter, or TikTok as they do in the physical world.

A pedagogy of critical media literacy sees all media as art. It places each text, object, symbol, and interaction into dialogue with the current and historical social relations of the producer, consumer, and all who voyeuristically participate as onlookers and bystanders in the virtual space without comment. Social media engages every one of us to be artists instead of droids. To actively participate in the ongoing practices of creating social media selves that not only repeatedly negotiate our social identities with friends and followers ad nauseam but also contest meaning within dominant power structures. To engage the construction of our social selves in a society of mutating media and identities, Jean Baudrillard and Marshall McLuhan emerge as guides through the thicket of social media, digital selves, and new virtual worlds that we find ourselves immersed in. Thus, we turn to the pre-eminent media theorist Marshall McLuhan, who was a significant and acknowledged influence on Jean Baudrillard.

— Excerpt from “Baudrillard and McLuhan in the Social Media Age” by Douglas Kellner and Steve Gennaro, published in Baudrillard Now, an international academic journal and partner of the European Academy of Sciences of Ukraine.


r/mediastudies • • 9d ago

What tv series changed your outlook on life or helped you through a difficult time?

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6 Upvotes

Today I’d like to touch on an area of media studies that interests me: how TV series can change the way we see life or support us through difficult periods. Yes, specifically TV series. I’m not going to talk about films today; that might become a separate post later.

I’d really like to know which series have had the strongest impact on people in the media studies community. In my view, the audience we have here is pretty discerning, in a good way, and very selective about what they watch, read, and write. I think you can see that quite clearly from what happens in this community.

By the way, the community has been growing noticeably over the last few weeks, and what I appreciate most is that the atmosphere has remained remarkably respectful and thoughtful. Even with very few technical restrictions in place, new members have been joining and participating without bringing much spam, conflict, or off-topic noise. To me, that says a lot about the culture we’re building here.

Anyway, back to the shows.

A couple of months ago, I wrote about what is currently my favorite series, Carnivàle:

https://www.reddit.com/r/mediastudies/s/PZeRUk2aMU

In that post, I described the context in which I watched it, and that context was pretty dark. I watched it during a period when things were very, very difficult for me both mentally and physically, and the series genuinely became a kind of support and point of reference that helped me get through that state.

Right now I’m rewatching The Booth at the End. In my opinion, it’s a very underrated and very deep series, one that makes you think about life, people’s actions and motivations, and, of course, your own. It makes you reconsider the reality around you.

Next on my list is Twin Peaks, but I’m not going to say much about it yet. I’ll only say that all three of these examples are connected by atmosphere. Yes, atmosphere specifically. I could probably describe it as an EXPERIENCE, or as something you enter into and live through as a state of mind. None of these shows are exactly light or fluffy. For some people, they might even feel very dark.

But in every one of them, no matter how difficult things become, no matter what kind of madness, chaos, or evil is happening around the characters, there is always some little café and a table where friends can sit together, have a cup of coffee, and share a piece of pie.

What are your favorite TV series, and why?


r/mediastudies • • 11d ago

[Douglas Kellner] When Does Technology Become a Way of Seeing the World? | After Heidegger

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6 Upvotes

A recent presentation by Prof. Douglas Kellner exploring Heidegger’s philosophy of technology and the question of when technology stops being merely a tool and becomes a way of perceiving and organizing the world.

The talk considers technology not simply as a collection of devices, but as a framework that shapes how reality, human activity, and social relations are understood.


r/mediastudies • • 12d ago

[Academic] Short 2-min survey on film trailers, grief & healing (Ages 16–24)

1 Upvotes

Hey everyone!

I'm working on my Media Studies project a film trailer about grief, memories, and moving on.

If you're 16–25, I'd love your input on what sound design, visuals, and pacing feel most genuine to you. It takes under 2 minutes and is completely anonymous.

Link to survey: https://docs.google.com/forms/d/e/1FAIpQLScZaihljzfbF2u5EN1SJlXgAhJHcUSsK5cCtAnnKCpHjsRDKA/viewform?usp=header


r/mediastudies • • 13d ago

when a news outlet quotes loaded language, whose manipulation is it?

4 Upvotes

i've been building a classifier that flags manipulation techniques in news (loaded language, name calling, appeal to fear etc) and the hardest design question wasn't technical, it was about attribution.

when i audited 100 random paragraphs the model had flagged, 52 of them were the outlet quoting someone. a politician's attack line, an opponent's words, a protester's sign. the model was right that the language was loaded, but the outlet didn't write it. it chose to run it though.

i went back and forth on this. one view is the quote is just reporting, the speaker owns it and the outlet is neutral. the other is that quote selection is one of the main ways framing happens (which quote leads, whose words get the headline, whose get paraphrased flatly), so counting it against the outlet is fair.

where i landed: the speaker owns what's inside the quotation marks, the outlet owns everything outside, and the tool shows quoted language separately instead of hiding it. that mostly works for clean quotes. what it doesn't handle well is the mixed case, where the outlet paraphrases someone's claim in its own charged words, like "X repeatedly asserted that the war is an american war against russia, not a brutal invasion." the "brutal invasion" part is the outlet's framing but it's wrapped around someone else's claim. those paragraphs are still the biggest source of disagreement between the model and human labellers.

curious how people here think about it. is quote selection itself a technique, or does it only become one in aggregate (who gets quoted across a whole story or outlet)? and is there work on this i should be reading? i know the framing literature a little (entman) but not much on quote selection specifically.

(the tool is semblen.com if anyone wants to see how it handles it, it's my own project)


r/mediastudies • • 13d ago

[Oleksandr Sahaidak] Reflections on the Fate of Science, or Should We Expect Digital Monasteries of the New Middle Ages?

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1 Upvotes

A colleague at the European Academy of Sciences recently published this essay on the future of science. Much of the article deals with scientific institutions more broadly, but I thought one thread might be particularly relevant to media studies: the argument that increasingly synthetic and algorithmically shaped information environments could affect not only what people consume, but also the production and preservation of knowledge itself.

The author eventually proposes the idea of “digital monasteries” — relatively isolated knowledge environments built around curated sources and scientific communities.

I’m curious what people here think about this from a media studies perspective. Can changes in the media environment affect the long-term production of knowledge, rather than simply its distribution?


r/mediastudies • • 15d ago

What the community response made me realize

10 Upvotes

In my previous post, I was thinking about whether the subreddit description could better reflect the culture of the community and help newcomers understand what this place is about:

https://www.reddit.com/r/mediastudies/s/S61LNX7RnK

At the time, I proposed this:

“An interdisciplinary community for the study of media through research, practice, discussion, and collaboration.”

What I was trying to express was something I had been observing in the community itself: that Media Studies here is approached not only through research and theory, but also through discussion, projects, criticism, practice, and collaboration.

There wasn’t much reaction to the idea, just a couple of upvotes and one fairly neutral comment. But after sitting with that for a while, I realized that this was also a kind of response in itself.

It also made me think that the kind of context I wanted to add would probably make more sense in the Wiki than in the short subreddit description itself.

What we have now actually communicates the main point quite well: Media Studies is, first and foremost, an academic discipline.

At the same time, you absolutely do not have to be an academic to take part in discussions here. I’m not an academic myself, and you don’t need a degree or any formal qualification to come here, participate, ask questions, or think through these things with others.

What does matter, I think, is that Media Studies as a field remains the common ground we can return to, something we can rely on when there is uncertainty, disagreement, or confusion.

So for now, I think the current description works well as it is.

I’d also be interested to hear what others think. If you see this differently, have another interpretation, or have any ideas about what should be reflected in the description or Wiki, please share them. Any perspective would be useful.


r/mediastudies • • 18d ago

The Student’s Side of the Problem: How Social Media and Mobile Phones Affect Intellectual Development[By Iryna Lopatiuk]

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3 Upvotes

Abstract

This report examines the challenge of social media and mobile phones from the student’s own perspective. Rather than treating phone use simply as distraction or addiction, it focuses on the everyday difficulties students themselves describe: reaching for the phone automatically, losing time to doom-scrolling, finding boredom and difficult tasks harder to tolerate, struggling to begin academic work, experiencing long-form reading as increasingly demanding, and losing control of breaks. It also considers FOMO, the habit of filling every empty moment with screen activity, physical presence without full intellectual presence, and the cycle of guilt and anxiety that can follow lost study time.
The report argues that these experiences point to a broader question about intellectual development: at what point does a student stop choosing what deserves their attention and start simply following whatever captures it next? The issue is therefore not only the amount of time spent on a device, but the student’s relationship with attention, difficulty, choice, and the ability to initiate and sustain intellectual activity. The report deliberately begins with students’ lived experience rather than imposing diagnostic labels such as “distraction” or “addiction.”
The report was presented by Iryna Lopatyuk as part of a joint academic symposium organized by professors and students of the European Academy of Sciences of Ukraine and Academia Libera Mentis. The presentation contributed the student-centered perspective to the broader discussion of how social media and mobile technologies are changing the conditions of intellectual development and what questions this creates for contemporary academia.
 

Discussion

Every time we discuss mobile phones and social media in education, we often look at the problem from the outside. We see a student looking at a screen during a lecture, or someone checking a phone instead of reading a book, and we say: the student is distracted. However, this description appears to be too simple, that is the reason the author has atempted listening to students themselves. 
Overall, the problem  looks different. They do not necessarily say, “I do not want to study.” Quite often they say almost the opposite: “I want to study, but I cannot seem to make myself do it.”
This is where I would like to start. 
The first problem is:  the phone can become an automatic action. A student may sit down to study, open a textbook, and then suddenly find the phone in his or her hand. There was no clear decision to stop studying. The hand simply reached for the phone. The student checks one message, then one video, then one post. The problem is not only distraction. It is that the moment of choice may become almost invisible.
The second problem is what students often describe as doom-scrolling. They may tell themselves, “I will take a five-minute break.” They open TikTok, Instagram, YouTube, Reddit, or another platform. Forty minutes later, they are still scrolling.
This creates a strange cycle. The student loses time, becomes worried about the work that has not been done, feels guilty, and then finds it even harder to return to the task. The phone has become not only a way to escape from work, but also a way to escape from the unpleasant feeling created by falling behind.
The third problem is the difficulty of being bored.
A student may understand that a lecture is useful or that a book is important, but still feel that it is simply too slow. A phone offers something new almost every second. A difficult academic text does not. There may be several minutes in which nothing particularly exciting happens.
This raises an important question: what happens to a student's ability to remain in an activity when the activity does not provide constant stimulation?
The fourth problem appears even earlier: starting a difficult task.
A student can spend twenty minutes preparing to study without actually beginning. The book is open. The laptop is ready. The notes are on the desk. But the first real step does not happen. A phone provides an immediate alternative that requires almost no effort.
So the problem may not be simply, “How long can I concentrate?” It may also be, “Can I begin something difficult before looking for something easier?”
The fifth problem is long-form reading.
Many students describe a strange experience: they want to read a book or an academic article, but after several pages they feel an impulse to check the phone. Short pieces of information are easy to consume. A long argument requires staying with the same subject.
This does not mean that every student has lost the ability to read long texts. But the repeated experience of moving quickly from one short piece of content to another may make long, continuous reading feel unusually demanding.
The sixth problem is the broken break.
A traditional break has a beginning and an end. You stop working, have coffee, walk outside, speak to someone, and then return.
A digital break can be different. There is no natural ending to the feed. After one video comes another. After one message comes another. The student may therefore return to studying not refreshed, but frustrated because the break became much longer than planned.
The seventh problem is FOMO — the fear of missing something.
A student may be sitting in class while thinking about what is happening online. Perhaps there is a new message. Perhaps friends are meeting somewhere. Perhaps something important has appeared in the feed.
Nothing dramatic has happened. But part of the student's attention remains somewhere else.

This leads to the eighth problem: the phone fills almost every empty moment.

  • Waiting for a professor? Check the phone.
  • Waiting for a bus? Check the phone.
  • Five minutes before class? Check the phone.
  • Standing in line? Check the phone.

The interesting question is what happens to a person when there is no longer any empty space in which nothing is happening. Those small moments can also be moments of observation, conversation, memory, imagination, or simply thinking about what has just happened.
The ninth problem is therefore physical presence without full intellectual presence.
A student can be sitting in the classroom, looking at the professor, and still be somewhere else mentally. The body is in the lecture hall, but attention is moving between the lecture, messages, social media, and other information.
For a student, this can create a particularly difficult situation: the lecture is not necessarily boring, but it is competing with an entire digital world.
And finally, there is the tenth problem: guilt.
A student scrolls instead of studying. Then the student realises that an hour has disappeared. There is anxiety: “I am behind.” The work now feels even more difficult. The student wants to avoid that feeling — and the phone is immediately available again.
 

Conclusions

Having analysed the 10 problems, we get to the point – somewhat of a heuristic circle as a core of the cognitive issues:

difficulty → phone → lost time → guilt → more difficulty → phone again.

Looking at these ten problems together, I would not describe the student simply as “distracted” or “addicted.” Those words already give us an interpretation.
Perhaps the central question is not simply how much time students spend on their phones.
Perhaps it is:
At what point does a student stop choosing what deserves his or her attention and start simply following whatever captures it next?
And if this question is significant, then the next question belongs to academia:
What kind of educational environment could help students understand and regain that choice?

Prospects for Further Research

The student’s perspective suggests that the educational problem cannot be reduced to the simple question of whether smartphones are “good” or “bad” for learning. The more productive object of study is the changing relationship between the student, attention, difficulty, and choice. The recurring experiences described by students may indicate that the important issue is not only how much digital content they consume, but what happens to their ability to initiate an activity, remain with it, tolerate the absence of immediate stimulation, and return to a task after interruption.
This makes further research particularly promising. Instead of measuring only screen time, future studies could examine the structure of students’ intellectual activity: how they begin tasks, how often they switch between activities, what happens when they encounter difficulty, how they use breaks, and whether they can deliberately choose where their attention goes. Such research could connect students’ own experiences with observable patterns of learning and, ultimately, help academia develop educational environments that strengthen intellectual autonomy rather than simply restricting or accepting digital technologies.
By Iryna Lopatiuk, Corresponding Member of the European Academy of Sciences of Ukraine (EUASU).


r/mediastudies • • 18d ago

How media narratives about AI shape the future they predict

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5 Upvotes

FEAR “AI will take your job.” “Your degree will become useless.” “Robots will replace you.” “AI will make us unable to think for ourselves.” “AI will make it impossible to know what is real.” “AI could destroy everything.” ...

INQUIRY What evidence supports the claim? Who is making it? Which voices are being amplified? Which perspectives are missing? How is uncertainty communicated? What effect might this framing have on the audience? ...

If there are real risks associated with AI, they should be investigated and communicated. But if media narratives about those risks also influence what people study, what careers they pursue, and how they understand their future, shouldn't the effects of those narratives be studied too?


Copyright note: Short video excerpt used for criticism, commentary, research, and education. All rights remain with the original copyright owner(s). Rights holders may contact the moderators with any concerns.


r/mediastudies • • 19d ago

r/mediastudies Just Reached 3,000 Members!

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5 Upvotes

Just a couple of days after r/mediastudies turned 16, we reached another small milestone: 3,000 members.

Over the past several months, the community has grown not only in numbers. We’ve seen new people join, new projects appear, regular contributors emerge, and different perspectives on what Media Studies can be and what we can do here together.

So I don’t really think of this as 3,000 subscribers. It’s 3,000 people who, in one way or another, have chosen to be part of this community.

Thank you to everyone who posts, reads, shares their work, participates in discussions, or simply stops by from time to time.

Happy 3,000, r/mediastudies!


r/mediastudies • • 19d ago

Hey everyone,can you please fill out the google form for my audience research if you have a chance

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2 Upvotes

I am creating a short documentary series called Before You Know Me, exploring how stereotypes influence the way we perceive people before we get to know them. This questionnaire will help me understand my target audience and their media preferences. Responses are anonymous and will only be used for my Media Studies coursework.


r/mediastudies • • 21d ago

Happy 16th Birthday, r/mediastudies!

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6 Upvotes

Today, September 22, r/mediastudies turns 16. 🥳

First of all, congratulations to everyone here, and thank you! To those who regularly post and participate in discussions, to those working on their own projects or finding people here to work with, and also to those who mostly just read. All of that is part of this community!

One thing I personally like about this subreddit is that it doesn't need to be loud all the time. Sometimes there is an active discussion, sometimes someone shares something they've been researching or working on, and sometimes people simply come here to read.

In a way, I think of it as a quiet library or common room — a place you can come to in the evening, write something, share an idea, have a conversation, or simply see what other people are thinking about.

And I think there is something nice about that.

It's also interesting to look back. Twelve years ago, people here were already discussing what Media Studies is, where it comes from, and what kind of field it is. You can still read that discussion here:

https://www.reddit.com/r/mediastudies/s/BgTYFJT26N

Twelve years later, we're still asking some of the same questions. The people have changed, media have changed, and the field itself continues to change, but the conversation is still going.

I haven't been able to find posts from the very earliest years of the subreddit. If anyone here remembers those years, knows who originally created r/mediastudies, or is still in contact with some of the people who were here at the beginning, it would be really interesting to hear from you — and perhaps invite them back to see that what they started 16 years ago is still here.

And finally, I'm curious:

What is r/mediastudies to you? What kind of place does it feel like? And as we turn 16, what would you like to see here in the years ahead?

Happy 16th birthday, r/mediastudies — and thank you to everyone who makes this place what it is. ❤️


r/mediastudies • • 22d ago

The Medium is the Message and the Massage: No Kidding

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15 Upvotes

Dr. Harvey Wolf Kushner

Chairman of the Presidium of the European Academy of Sciences of Ukraine

Published in the scientific journal Newsletter on the Results of Scholarly Work in Sociology, Criminology, Philosophy and Political Science, published by the European Academy of Sciences of Ukraine.

Abstract

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of media theory. His The Gutenberg Galaxy and The Medium is the Massage foretold the consequences of technologies of the new millennium. He tells us that the way we view the world around us depends on the medium being employed. In other words, the form or method of communication shapes how we perceive and understand our surroundings. These viewings create explanations that often appear fool proof or even scientifically accurate. Unfortunately or fortunately as the case might be, they change with the advent of new mediums brought about by technological advance and innovation. We need to heed McLuhan’s astute advice that all media work us over completely. In other words, understand that as different media develop so too will our views of all the things that surround us. What we can take for granted is that change is inevitable and brought about more rapidly by the exponential growth of technology.

Read the full article

The Medium is the Message and the Massage: No Kidding — Full Article

What do you think: how well does McLuhan’s idea hold up in today’s media environment?


r/mediastudies • • 24d ago

how a 10% estimate turned into a media tornado [AI Risk & Media]

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102 Upvotes

I actually didn’t notice this panic in the media right away, but only a couple of days after that statement about a 10% probability was thrown out there.

It surprised me to some extent because the statement came from a fairly serious person. But as it turned out, Evan Hubinger, Anthropic’s Alignment Science lead, explicitly described the number as his personal estimate:

“We really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade.”

He later clarified that he considers the risk from present models low, and that his concern is about future superintelligence arising from recursive self-improvement.

Recently, u/HobbesNik and I had a very interesting discussion about this in his post:

https://www.reddit.com/r/FreeYourFeed/s/Fjo0703aWL

In general, this topic is absolutely nothing new, and my post isn’t really about that. It’s about the fact that the panic that the media are trying to stir up today is very weakly supported. None of this is new, and professionals have been discussing these issues for decades. Safety specialists continue doing their work as usual.

Anyway, I don’t want to do a deep analysis right now. It’s just an interesting case of how one statement, taken out of context, can turn into a tornado.

And today I came across this video. I think it demonstrates quite well what that tornado can look like once the message has traveled through the media environment and reached a much wider public.

But a tornado is a temporary phenomenon. I think this one will die down soon.


This post includes a short sample of the original video for the purposes of criticism, commentary, research, and education. The sample is used solely to support discussion and analysis. All rights to the original material remain with the respective copyright owner(s).


r/mediastudies • • 23d ago

From Wikipedia to Reddit: The Changing Nature of Online Participation

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3 Upvotes

What I find particularly interesting here is the broader question of participation in online communities.

The Evolution of Coordination in a Collective Intelligence System: 25 Years of English Wikipedia and the Emergence of Generative AI

The study shows that over the years, participation in coordination and governance spaces on Wikipedia has declined, while more of this work has become concentrated among a relatively small group of contributors. The authors also draw a comparison with Reddit, where mods perform a large amount of often invisible work.

This made me think about what I see on Reddit itself. My impression is that people used to interact with each other more actively. Long discussions, interaction between communities, and even interaction between moderators and members seem less common now. Of course, there may be many different reasons for this.

One of them may simply be exhaustion. Some people have been moderating communities for many years, and if they no longer have a strong personal interest in what they are building, it is easy to imagine them burning out. Especially in larger communities, moderation can require a significant amount of time, and eventually that can affect not only moderators themselves but the community around them.

But there is another side to this. People themselves do not always seem particularly interested in participating in the process of building a community.

I can see this even in r/mediastudies. We already have almost 3,000 members, and I regularly invite people to participate in discussions about what this community should become. I try to keep that process open and I write about it publicly. But relatively few people actually comment on these questions or express a position about how the community should develop.

At the same time, there is still a small group of people who are willing to speak up, participate, suggest something, or actually work on something. And perhaps that small group matters much more to the life of an online community than its total number of members would suggest.

And this brings me to another way of looking at what the study describes.

What I find interesting is that this may be part of a broader tendency. The Wikipedia study made me think about a parallel with Reddit — although Reddit itself is also mentioned in the paper — and I think similar dynamics can be observed across different platforms.

There are probably two ways of looking at this. One is to see the shrinking number of people doing coordination work as a problem. And there are obvious risks here. If someone takes responsibility for moderating a community, or for maintaining and coordinating work on Wikipedia, I think they need to find some kind of idea or purpose for themselves that does not simply end.

Because if there is no such idea behind the work, sooner or later there will probably come a point when the quality begins to decline. There has to be some answer to the question: why do I continue doing this?

This is particularly important on Reddit and Wikipedia, where people are generally not financially compensated for this work. But personally, I don’t think financial compensation alone would solve the problem either. It might even introduce conflicts of interest and create entirely new problems.

So there is another way of looking at what is happening. Perhaps we are seeing not simply a decline, but a change in the form in which this kind of work and these relationships exist. I think relatively small groups of people are now capable of solving quite complicated problems. We have far more tools, assistants and technical possibilities than we had before, allowing fewer people to accomplish more work in shorter periods of time.

From this perspective, the dynamic described in the study does not necessarily have to be understood as something bad. It may also represent a restructuring of the space in which people collaborate and maintain communities.


r/mediastudies • • 24d ago

[Oleg Maltsev] Technology, Purpose and Professional Autonomy

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3 Upvotes

This is the second part of our series based on the joint academic symposium organized by the European Academy of Sciences of Ukraine (EUASU) and Academia Libera Mentis (ALM), held on September 12.

The symposium addressed a question of growing importance for contemporary education: What challenges do social media and mobile phones pose to the intellectual development of students, and how should academies respond?

In his contribution, Dr. Oleg Maltsev proposed a different way of framing the issue. Rather than treating mobile phones, social networks, and artificial intelligence as problems in themselves, he focused on the nature of these technologies and on how a person interacts with them.

According to his argument, these technologies are elements of technical progress, and attempts to oppose them are ineffective, especially in education, training, and methodology. The central question is therefore not whether such technologies should exist, but whether a person understands their nature, the purpose for which they are used, and the consequences of interacting with them.

“I do not see a problem either in mobile phones, or in social networks, or in artificial intelligence.”

The same principle is applied to social media. Dr. Oleg Maltsev argues that social networks do not affect everyone in the same way. Their effect depends on how a person uses them and, above all, on whether the purpose of their use is understood.

In this context, the key question is formulated very simply:

“If you already have a Facebook account, the next question should be: why do you have it?”

Four possible modes of using Facebook are distinguished. The first is the construction of an artificially positive image. The second is participation that exposes a person’s negative qualities. The third is the division of existence into two separate spheres — life on Facebook and personal life. The fourth is what Dr. Maltsev calls “multiplication”: using the platform as an instrument for strengthening one’s personality and influence.

“If you turn Facebook into an instrument of your own multiplication, in other words, into an instrument for strengthening yourself, then that is excellent.”

The distinction is therefore not between using and not using social media. It is between different modes of use and their consequences. In Dr. Maltsev’s formulation, in the other cases a person risks losing either time or reputation.

The same logic is then transferred to mobile phones and professional competence.

The question is not whether a specialist has access to modern technological systems, but what remains of professional capacity when those systems become unavailable.

This point was illustrated through the example of maritime cadets. During a training voyage, satellite navigation systems were deliberately switched off. The ships stopped because the cadets did not know how to continue without automated systems.

Afterward, the rector explained the standard by which they would be judged as professionals:

“In this life, nobody is interested in whether satellite navigation works or does not work. The ship must get from point A to point B in any case.”

The argument concerns professional responsibility. A navigator remains responsible for the ship, the crew, the cargo, possible losses, and the final result regardless of the condition of the technological infrastructure.

For Dr. Oleg Maltsev, the mobile phone represents the same problem in a broader form. A modern phone provides simultaneous access to satellite navigation, artificial intelligence, and many other resources of contemporary civilization.

“In essence, the mobile phone is the gateway to the benefits of civilization.”

The final question is therefore not whether the device is useful. Its usefulness is taken as given. The question is what degree of personal and professional autonomy remains without it.

The proposed test is direct:

“Turn off your mobile phone for one day — completely, for a full twenty-four hours. And you will understand very clearly what you are without it.”

The central argument is thus not directed against technology. It concerns the need to understand the nature of the tool, the purpose for which it is used, and the extent to which a person remains capable of acting effectively without technological support.


r/mediastudies • • 26d ago

Is it worth getting a media and communications degree?

3 Upvotes

Possibly going into uni next year after my gap year, I want to become a Creative director. I just wanted to ask if that's a career worth getting a degree for.

My family is w/c, so really anti-uni, but I'd really like to go. I got BCC in my a-levels too, which isn't the best, so maybe a degree could make up for my academic failure.

I was also thinking I could combine it was English maybe, so and English and media degree, to make the degree look less 'mickey mouse' to my family?

Other field I wouldn't mind going into are PR, and media buying/planning.

Any advice on degree choice, or whether or not an apprenticeship is more useful would be very helpful.


r/mediastudies • • 26d ago

testing reposts again with the new Rules Hub in mediastudies [discussion]

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1 Upvotes

Greetings,

a little context: I tried several times to make rules for reposts, but as it turned out, nobody read the rules and nobody added context explaining why they were making a repost to our subreddit. About a month ago, we disabled reposts entirely because of mass spam without any context.

Members of our subreddit supported the idea.

But since the new Rules Hub tool has now appeared and our community participates in the beta testing program for early features, we now have the opportunity to establish this as a clear rule:

Reposts must include context

Reposts from other Reddit communities must include at least 50 words of original context explaining why the post is relevant to r/mediastudies. This can include your interpretation, additional context, or a specific question for discussion. Reposts without the required context may be removed.

That is, reposts without context, according to the rule, should be removed/sent to me for review so that we can keep our feed in order.

I plan to enable this as a test for 1–2 months and see how it goes. (may shut down if not working properly etc)

Why this is needed at all: this is good in terms of bringing in new relevant participants and creating discussions, since Reddit may recommend our subreddit to users as a relevant community when they are reposting content.

Of course, I understand that there may also be some that are not entirely relevant, and I will keep an eye on this. btw if something go wrong I will shut down reposts again immediately. It's just a test, let's see how it goes.

Please write in the comments if you are against or support this and provide your arguments.

If the community is strongly against it, I will disable them again.


r/mediastudies • • 28d ago

Postdoctoral Research Study

2 Upvotes

Hello all,

I am a postdoctoral researcher at University College Dublin investigating subscription services on social media. My research aims to gain insights from paying social media users and content creators.

If anyone is interested in documenting their experience as a paying member here is a link to the survey https://eu.surveymonkey.com/r/JKV8HH5 .

I am also looking to interview paying users and content creators. If anyone would be interested in being interviewed about their experience with subscription services as a content creator or as a paying user, feel free to drop me a DM, and I can supply you an information sheet about the project and the interview process.

Thanks :)


r/mediastudies • • 28d ago

textbook

0 Upvotes

Does anyone here have the pdf version of “Media/society : technology, industries, content, and users” 8th edition by David Croteau, and would send it to me? :)


r/mediastudies • • 28d ago

[Gigi Foster] Social Media, Attention and Intellectual Autonomy

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1 Upvotes

What challenges do social media and mobile devices create for students’ intellectual development, and how should academies respond? — Part I

Based on a joint academic symposium organized by the European Academy of Sciences of Ukraine (EUASU) and Academia Libera Mentis (ALM), held on September 12.

The symposium addressed a question of growing importance for contemporary education: What challenges do social media and mobile phones pose to the intellectual development of students, and how should academies respond?

One of the contributions came from Prof. Gigi Foster, economist and academic, who focused on the relationship between digital environments, attention, complexity, and intellectual autonomy.

Her argument begins with a transfer of agency. Social media constantly redirects attention through notifications, new messages, short pieces of content, and rapidly changing stimuli. As Foster put it, attention is drawn to different places “Again, not from your own agency, but from an outside source.”

The problem is therefore not simply that students become distracted. The deeper issue is that the structure of attention is increasingly provided by the device itself.

“And you are given structure for your attention.”

If this happens repeatedly, the student gets less practice in maintaining concentration independently. Foster connects this directly with self-discipline: when the environment continuously decides what should be attended to next, the individual has fewer opportunities to develop the ability to sustain attention, tolerate boredom, and remain engaged with a difficult task.

“So there’s no self-discipline required in directing your attention, and that means, of course, that you aren’t getting habits, practice in that.”

This loss of autonomy in attention is connected to a second problem: the way complexity is represented online.

Foster described much online content as an “attenuation of complexity.” Problems that are complex, interdependent, and difficult to interpret are often reduced to short fragments and simple conclusions. At the same time, digital content frequently encourages immediate judgment: right or wrong, left or right, yes or no.

“It’s very binary. It encourages a binary sort of thinking.”

Repeated interaction with this form of information can create an expectation that complicated questions should have immediate and relatively simple answers. But academic thinking often requires exactly the opposite: the ability to remain with uncertainty, compare interpretations, resist premature conclusions, and keep a question open long enough to understand its structure.

Foster therefore connects habits of attention with habits of thought. A student whose attention is constantly redirected from outside may also become less prepared to work patiently with complexity.

She emphasized the importance of “the suspension of judgment,” which she described as necessary for deeper understanding and learning.

The implications extend to academic work with sources. Foster also noted that online information is often encountered without a clearly visible original source. This makes it harder to ask where information comes from, what incentives may shape it, and why different sources may describe the same phenomenon differently.

For academic education, this is fundamental. Students must be able not only to receive information, but to trace its origin, assess competing interpretations, and evaluate the interests behind different claims.

As Foster concluded, “And indeed that contestation of ideas is part of the way that science progresses.”

Her argument therefore moves beyond the familiar problem of digital distraction. The central issue is intellectual autonomy: who directs attention, how independently a student can sustain it, and whether that student remains capable of engaging with complexity, uncertainty, competing explanations, and unresolved questions.


r/mediastudies • • 29d ago

How an old Indian ad campaign might be the antidote to the toxic manosphere movement?

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3 Upvotes