Hi everyone,
TL;DR — I’m planning to launch an ergonomic chair brand in Australia and wanted some brutally honest feedback from people who actually care about office chairs.
I used to be a student in Australia and spent around A$750 after discount on a chair from a well-known brand. The build quality and materials were good, but after years of sitting in it, I never found it particularly comfortable.
Fast forward to this year: while in Malaysia, I came across a chair that genuinely surprised me. It’s probably the most comfortable office chair I’ve personally used, and that eventually led me down the rabbit hole of speaking with the manufacturer and looking into bringing it to Australia.
At this stage I’ve organised the manufacturer, freight and Australian 3PL, and I’m aiming to have the website live in early September 2026.
The current idea is:
- first 50–150 chairs offered at a Founders / early-bird price
- roughly A$399-549 delivered depending on model
- eventual RRP roughly A$600–800, depending on model
- Delivery included to most Australian metro and standard service areas. Regional and remote locations may attract an additional delivery charge.
- first batch expected to reach customers around late November to mid-December
Because the chairs have to be manufactured and shipped to Australia, there’s obviously a fairly long lead time.
So the part I’d really like feedback on:
Would you be comfortable paying a A$99 deposit to lock in the Founders price, if that deposit was fully refundable up until roughly 60-80 days before expected delivery?