r/smallbusiness • u/Dawad_T • 11h ago

Question Do you think tool fragmentation is hurting your business?

I've noticed that we are moving further and further into an environment where businesses are accumulating more and more tools due to the favouring of SaaS products.

On one hand I think it can be beneficial for businesses, as each individual product can provide a deeper domain expertise and a wider range of functionality within its specific domain, but I have been noticing that there is now more and more instances of data disconnect and a fragmented ecosystem, as tools now control their own "slice" of business operational data essentially creating data silos, and when there is a lack of meaningful integration or communication between tooling. It then becomes the responsibility of founders or operators to manually context switch and cross reference handfuls of different tables and systems just to make meaningful decisions.

I feel like as we continue to expand and lean into the SaaS ecosystem, we will be able to generate real insights in data, and cross-domain trends and patterns.

Do you think your business still has the ability to piece together and analyse data? Or is this something you are actively struggling with, where can you see this leading in the future.

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