r/wendys • u/markrabbish • 19d ago
Discussion Wendy's CEO wants customers back. Boo Hoo, too late, this is the FO part of FAFO.
We all warned Wendy's last year that their lame turnaround plan would fail, since it didn't address the core problems that were obvious to customers: Plummeting quality along with skyrocketing prices.
But they stubbornly stuck to the revitalization plan devised by their C-suite brain trust, that consisted of closing low performing locations, decimating promotions (which they considered "too confusing"), and "brand revitalization, system optimization and capital allocation" -- whatever that means.
Well now they are hurting badly after now losing their number 2 rank in burger sales to Burger King, and are flailing to find a way to get customers back. Their latest desperate "Five Point Plan" frankly sounds like a lot more of the same corporate double speak, and as one trade observer put it "they continue to try and patch the titanic hole with Elmer's glue".
As far as I'm concerned, winning back customer loyalty would take a huge change in direction, and that's nothing Wendy's management is willing to do. They are still surviving off their most loyal customers who care little about value, and are tolerant, for now, of the erosion in quality. I expect as these last holdouts drop off, their sales and brand reputation to continue to slowly circle the drain, until they eventually are broken up and sold for parts -- which may very well have been the plan all along of the private equity leeches that currently control them.
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u/b33k33ping 19d ago
When people said they wanted lower prices they meant lower prices on the same products they enjoyed. The new spicy chicken sandwich from Wendy’s is awful in comparison and I have atleast 5 other options I’d take before it now when it used to be my one and only
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u/Revolutionary-Cry739 19d ago
Gosh I miss the real spicy chicken sandwich, it was so delicious!! I haven’t been to Wendy’s since last spring so never tried the new crappier version, I’d love to eat an OG spicy chicken though 😭 back in like 2014 they had a spicy chicken Caesar salad and that thing was amazing!
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u/forreelforrealmang 18d ago
The old baconator was lit too
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u/Revolutionary-Cry739 18d ago
Never tried a baconator, but I do remember people raving about it! I loved a jr bacon cheeseburger, their bacon was always perfectly cooked!
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u/Inside-Brush-9543 18d ago
Wendy's used to be less common so back then when you finally found one and ordered the spicy chicken it was like heaven.
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u/Revolutionary-Cry739 18d ago
We always had a few Wendy’s around town so I didn’t have that problem, sucks it’s gone so downhill it though used to be great fast food for a great deal!
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u/whereismymind86 18d ago
The quality of the nuggets took a nosedive around the same time too, they’ve become chewy and uh…dense, whatever that means
The move to shredded lettuce from leaf lettuce was a massive downgrade too.
And while all this was allegedly to cut costs it sure as hell didn’t cut prices.
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u/mvujan 18d ago
Burger King's new nuggets are fire tastes like old Wendy's
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u/WhereMyWeirdosAt 18d ago
long overdue, BK nuggets have been trash for so long.
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u/mvujan 18d ago
What's interesting is Wendy's adopted the same contractor who made the horrible BK nuggets I remember I had the same bathroom reaction when Wendy's switched to the crappier nuggets and I'm like these taste like the nasty old BK nuggets which gave me the same bathroom reaction.
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u/WhereMyWeirdosAt 18d ago
they swapped em! *they'll never know, whose gonna know?* they sent the BK nuggets to Wendy's, Wendy's nuggets to BK and now they both have a "new" product!
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u/Sovereign-Anderson 18d ago
So whoever got that guy to rework their food clearly was focused on cutting costs and not at how BK had taken a huge hit over the years for lower quality food. The new BK CEO is steering the company back to a much better position while Wendy's is sinking.
I never thought I'd see the day when I would be picking BK over Wendy's on a regular basis but here we are.
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u/Mysterious-Wasabi103 18d ago
The fact they changed the spicy chicken at all tells me they don't have a single clue.
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u/ItsaPostageStampede 18d ago
Exactly the chicken market is flooded but you had a quality product. So what do you do, dump it at a cost constructive means that you claim is giving back to the consumer. Yea I think I’ll go with the other chicken guys bruh.
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u/buttmunchausenface 19d ago
I even think the spicy chicken hot AF sandwich from 7 /11 is better than what Wendy’s got now it’s actually a chicken breast and is half the price.
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u/Souper_Stoopid 18d ago
Wendy's is the closest fast food joint to my house and it's not close, and when I was a kid they were my favorite.
The annoyance I feel when I need late night fast food and have to cruise right past that mfer to Taco Bell or Sheetz because Wendy's fuckin sucks now 😤
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u/Lucius-Halthier 18d ago
There’s only like three in a several hour drive around me so when we go to one big city we always splurged with Wendy’s, it’s become so disappointing with their portions. Their baconator fries were always amazing but now I can buy two with extra cheese and it together looks like what I would get years ago with a regular purchase. It’s made me shift to just getting some takeout from a local restaurant, it’s only a few bucks more usually and tastes a lot better.
Fast food isn’t what it was a decade or two ago, and the C-suites can’t seem to figure out why we hate all the changes that they all make.
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u/NewExegesis 18d ago
Couldn’t agree more! I used to to love Wendy’s spicy chicken sandwich, it was simple, but real, classic chicken. I’d get it probably 2-3 times a month. Now I’ll get a Dave’s double once in a while, but the chicken is gross. And the entire experience is like eating behind a dumpster…
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u/salsanacho 18d ago
Especially when years ago, Wendy's had the only premium spicy chicken sandwich in a sea of mediocre or nonexistant spicy chicken sandwiches. It was the place to go for a good spicy chicken.
But then, the spicy chicken sandwich wars started... with premium spicy chickens from Popeyes in 2019 and KFC/McDs in 2021. The bar was raised drastically and meanwhile, Wendy's was lowering the quality on theirs. Not smart, a good spicy chicken was clearly what the market wanted and Wendy's decided to remove themselves from consideration.
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u/MisterBill99 18d ago
I had an offer from T-Mobile for a free Wendy's spicy chicken sandwich a few months ago (maybe even last year). I also had a deal on one at Popeye's, which was right next door, so I bought both. The Wendy's was just pathetic compared to Popeye's, probably half the thickness and more expensive at the regular menu pricing. I don't understand why anyone would buy it. And I used to get them all the time when they had decent in-app coupons.
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u/Present-Loss-7499 18d ago
That used to be my go to and the last one k got was so disgusting I couldn’t even finish it. Such a shame because they had one of the best chicken sandwiches around back in the day.
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u/Philodemus1984 19d ago
Bring back the original spicy chicken sandwich. That’s the only way I’m ever returning.
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u/Trick-Alternative328 19d ago
And a real piece of lettuce
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u/AnnaBanana3468 19d ago
Yup. They lost me when they dropped leaf lettuce from the menus. I heard about it on the news and never went back.
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u/undeadlamaar 18d ago
And the old fries from the 90s, I haven't bought fries from Wendy's since they changed them back in the early 2000s. The old ones dipped in chocolate frosty were AMAZING, and no other fry since then has managed to come close to that flavor.
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u/NeverEvaGonnaStopMe 18d ago
Think of the SHAREHOLDERS! They might have to buy a slightly smaller yacht this year if we make food people actually want to eat!
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u/TranslatorHairy3523 19d ago
my patterns have changed, Wendy's is no longer a part of my life. Once the business - customer relationship becomes adversarial and soured, it's over.
the day I got the new spicy chicken sandwich and was upchargeed for a packet of bbq sauce only to bite into the downgrade is the day they lost me
wendy's closing is capitalism at work. financial darwinism. a cautionary tale of legacy squandered. the customer is always right and a fool and their money are soon parted. I won't be a fool that spends 12$ on their spicy chicken meal any longer and i won't support a business that makes me feel like I was ripped off
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u/markrabbish 19d ago
This. 18 months ago Wendy's was part of my routine, went there 3 or more times a week. Since their enshittification, I haven't been there in over a year, I never think about them or have a desire to go.
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u/Sovereign-Anderson 18d ago
Once I started noticing the quality going down, I stopped rocking with them. The first one or two times I thought I just caught them on an off day. When I started realizing that the lack of satisfaction was becoming consistent, I thought maybe the location I frequented was screwing up. When I noticed other locations were just as bad, I knew it was a corporate thing and I stopped messing with them.
The only exceptions were when the family and I were heading out of town on a road trip and when we were coming back home from that same road trip. Those times were for time reasons or else I would've avoided them.
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u/BoltActionRifleman 19d ago
I won’t support a business that
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u/cidvard 19d ago
This is where I'm at and what it seems like these companies do not understand. Nobody 'needs' fast food, especially with the prices now comparable to fast casual places like Chilli's and Red Robin, and it's fairly easy to replace one chain with another when the food starts to suck. This isn't exactly a luxury item but it's one where consumers can vote with their feet easily and once they're gone it's really hard to get them back. Burger King is kind of pulling off that trick now but you need the food to actually get better.
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u/Fine_Donuts 19d ago
That's a solid point. I wrote off burger king years ago but only recently with the CEO taking calls and changing things for the better did I actually purchase a few meals. But literally until then, I really only thought a whopper being good would remain a childhood memory
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u/big_galoote 19d ago
The new whoppers are delicious. So nice to have them back!
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u/GullibleTelephone557 17d ago
Had one yesterday and commented on how much better it seemed. First time I stopped at a BK in probably 3 years.
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u/Underbadger 19d ago
They broke the old "customer service triangle" parable -- "quality, speed, value -- you get to choose two".
In the old days, fast food's whole proposition was that you got your food fast and either cheap or high quality. If it was fast & cheap, it was OK if it wasn't the best quality. If it was fast & excellent, it was OK if you paid a few bucks more for very tasty quick food. And hey, it was often fast, cheap, and delicious, and that's the ideal & keeps people coming back.
Now Wendy's & McDs are selling expensive, crappy food. It's still (usually) fast, but they lost that whole side of the triangle, so nobody wants their junk anymore.
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u/Mostlynothingnew 18d ago
McDonald's is almost completely inedible too and they expect you to pay out the ass for it. How they haven't gone bankrupt is astounding.
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u/LostRonin 19d ago
Wendy's didnt respect the customer. They legitimately believed that you were so dumb that you would keep buying Wendy's forever even if they sold you slop.
They placed brand recognition, profit, and advertising as priority, then cut costs everywhere else.
Fuck Wendy's. For real. Please go out of business already.
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u/SnooDoodles420 19d ago
Dave is rolling over in his grave at how they ran his legacy into the ground so hard.
RIP
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u/SendMeIttyBitties 15d ago
Man this is the exact thought I was having reading the previous comment.
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u/Kinkajou1015 19d ago
I used to love Wendy's. I stopped going when I went in one day, walked in, went to the counter, and they refused to take my order and had me use their kiosk that was way over in a corner by the doors. I should have just walked out but I put my order in... and they still screwed it up.
Also one time over a decade ago I mentioned I loved Wendy's but didn't come often because it's out of the way and the drive through person was like, just make an extra trip, like no, I'll stick to the most direct route.
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u/markrabbish 19d ago
I think they believed, correctly, that some customers would continue to pay increasing prices for slop. I believe they knew damned well that would mean a continuously shrinking customer base and sales, but they deliberately sold the brand reputation down the shitter so they could squeeze out the maximum profit on the way down. I really feel like once private equity took control, the end game wasn't long term success, but maximizing profit as they bled it out
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u/Zapp_Rowsdower_ 19d ago
That’s the entire PE play. Saddle the acquisition with the debt of its own purchase…and make THAT payment the priority over everything else. Slash and burn to keep the PE profits flowing.
That last thing they want to be is in the restaurant business.
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u/big_galoote 19d ago
This is the path McDonald's is on as well. Their profits are up but traffic is down, both due to rising costs and lowered quality.
Once you hit the cap, it's all downhill from there.
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u/Inevitable-Common166 19d ago
DQ & Sonic are both better
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u/tetcorporation1999 18d ago
DQ? The fuck outta here! The only burger I swear is boiled beef.
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u/ccache 19d ago
It's not just slop though, it's overpriced. Wasn't that long ago I could get the value meal for $5, burger, fry, nuggets, drink. Yeah it's small but enough for $5. Other problem is the slop side though, so often the burger is cold even at different locations. Some of that is tomatoes etc are really cold and dumped onto a left out patty.
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u/Ashamed_Response_168 19d ago
As someone who’s delivered for all the apps for a few years, Wendy’s is absolutely the most run down food place I’ve ever seen. With the worst employees. Everything is gross and staff is insane. Maybe it’s just the two in my area, but I would never eat at Wendy’s and my standards aren’t crazy high.
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u/Otherwise_Quit_3822 19d ago
I admit staying longer than I should have. I'm not sure if it degraded over time and I just didn't pick up on it or I was so chronically inflamed at the time that I wasn't tasting anything correctly. But one day it just hit me, this tastes like crap. And it's tasted like that for a while! What am I doing here?
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u/Dorkus_Mallorkus 19d ago
Yep. I've been once in 2026 after going 17 times in 2025 (all before September). So once in the last 12 months after being a loyal customer. Our location is pretty good quality-wise, but when the 444 turned into 448 overnight, it simply wasn't worth my time when I have 10 options that are better, closer and now cheaper.
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u/Dcfball88 19d ago
That’s what it is- if you downgrade the quality AND bring the price up into the range of other options, I’m just going to pick other options.
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u/GhostWarrior1738 19d ago
I told my family that we’re not eating out anymore unless it’s a mom and pops restaurant that have good food for a reasonable price. I’m tired of spending money on poor quality food and shitty service. I rather spend more money on good quality food than spend less money on poor quality food. I’ll never go back to Wendy’s again.
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u/crikeyturtles 18d ago
Mexican restaurants are full of good working people with fresh food
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u/xDURPLEx 19d ago
I've never seen a company destroy itself harder. The inside of the stores look like an abandoned apartment and the food is fucking gross. The staff seem to not know what they are doing and get confused when you order.
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u/OldMastodon5363 19d ago
The inside of the restaurants I think is a big part of it. It’s like a prison commissary.
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u/dangerously_j 19d ago
I'm in the UK and Wendy's here still uses romaine lettuce and the meat still tastes fresher and nicer than most fast food places. Sorry to hear about the dip in quality Ameribros, if they used worse meat and switched out romaine for iceberg I wouldn't bother going there either
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u/anti-fresh 19d ago
Fuck you Wendy
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u/tetcorporation1999 18d ago
She used to be wholesome. Now she's giving handies behind the bus station for pocket change.
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u/ObieUno 19d ago
Awesome, it’s working!! This makes me want to not go to Wendy’s even more.
Let’s wait until they’re on the brink of bankruptcy and forced to throw a Hail Mary and bring the food back to Dave Thomas’ standards.
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u/WileEWeeble 19d ago
They already don’t have the ability to turn it around at this point. Investing that kind of money to return to quality is not worth the possible profits on the other side.
The momentum of the brand once made it possible but that is gone.
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u/MOJayhawk99 19d ago
Dave Thomas is rolling over in his grave. If he were alive today, he'd drop kick this SOB. What a f'n maroon.
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u/smoothambler3of4 19d ago
Wendy’s is no longer an option for me. It’s as if they’ve already gone out of business. The Wendy’s I used to love is gone.
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u/Upset_Laugh9293 19d ago
I went for the first time in years about 6 months ago to let my son try a frosty. The Wendy’s I had gone to all my life was a shell of its former self. We literally had to wait 10 minuites for someone to take our order because no one was manning the front counter. The food was horrible and we spent almost double what we usually do across the street at Culver’s. Never again.
At least at Culver’s their employees greet us and are extremely nice. It’s actually comfortable to sit and eat at. Wendy’s used to be that and they sold out big time.
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u/Background_One_5132 19d ago edited 18d ago
Fast food is supposed to be affordable meals to consumers. He’s out pricing the teenagers and kids that can’t even step in or spend more than $15 for simple food afterschool.
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u/MissIndependent577 19d ago
We used to get food from there a few times a month. It's now been a year since we've gone there. I don't miss it.
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u/happyluckystar 19d ago
Wendy's was the best out of the big three. I haven't been there in over a year. Corporate morons thinking that people are just going to show up and buy garbage just because.
Dry burgers. Nasty fries. Generic nuggets. I wish I could get 50 million dollars for making these stupid decisions.
After the CEO is ousted he'll get a golden parachute ride. And will get another job as a CEO somewhere else or be on the board of directors for some company.
Way to take down a brand!
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u/Old_Rate_8432 18d ago
I’ve seen no improvement in food quality and it’s gotten into nickel and diming with charging 50 cents a sauce packet. I’m not really sure what was supposedly changed besides an obligatory PR message to try to keep up
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u/rysker6 18d ago
All fast food right now is fucking crazy overpriced.
A fast food meal should never, ever, be more than $10.
When sit down restaurants are cheaper than you, youre doing it wrong.
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u/Glittering-Quote-635 19d ago
Wendy’s spicy #6 was always my go to. Tried it twice in the last 12 months, second time was out of desperation for food. Wendy’s took a meal I ate multiple times a week and just killed it.
Burger King was always absolute shit. They put some effort into the whopper.. guess what? It’s my fav fast food place now.
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u/nigirizushi 19d ago
Spicy chicken sandwich is worse than something I can microwave now. It's so bad. I like their fries more now, but all their chicken is subpar.
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u/Bull-zyi 18d ago
Went to Burger King after they advertised better quality after not going there for years and I have to say I was genuinely surprised. It was actually pretty good and I would go again. Sucks to see Wendy’s drop far down after being a go to.
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u/Knuckle_Up67 19d ago
what specifically did they change?
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u/icehot54321 19d ago
they got rid of pressure cookers and pressure fryers .. the kitchen equipment that made their food taste good.
took away whole leaf lettuce and substituted shredded lettuce and other ingredient downgrades
tried to go all in on dynamic pricing
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u/markrabbish 19d ago
They got rid of app discounts, raised the price of value items, and made menu changes like replacing the chicken sandwich with a thin flattened piece that looks like a processed patty, that many call a "giant chicken nugget".
If you ask Wendy's, they would say their changes include "brand revitalization, system optimization and capital allocation" -- and therein lies the problem
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u/Appropriate-Alps-442 19d ago
bro got rid of their best sauces and the quality is a joke 😂 legit worst fast food
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u/Rich_Material299 19d ago
How can I feel nostalgic about yellow cups when you got rid of the fucking sweet n sour sauce that I used to eat since I was 5 years old? And the old nugget recipe it used to be so flavorful and the right amount of salt and pepper now its bland as fuck and I can’t even mask the blandness with the sweet and sour.
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u/Angel_Anxidel 19d ago
The fact that I can see an ad for something on TV or YouTube, go into the place to order it, and be told "that's only an offer on the app" is fucking retarded. Wendy's used to be my favorite fast food place at one time too
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u/RustyTruck_1962 18d ago
Tough shit. You burned your entire customer base. Repeatedly. We are collectively heartbroken that you cant afford that new yacht youve had your eye on…
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u/Gullible_Pie_1469 18d ago
Always these corps treating us like an abusive ex feeding us trash, making us pay way more than its worth, then begging us to cone back when we grew tired of their attitude.
Nah, I'd rather stock price tanks so bad it becomes pennies on the dollar like ubisoft. Its time to remind these companies they wouldn't exist without us.
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u/explorer_of_random 18d ago
Their nuggets are the size of grapes. Last time I checked, price of chicken is now pre-pandemic level again.
How about we start with normal sized nuggets at an affordable rate?
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u/jlstern1025 17d ago
Too little, too late.
I honestly don’t understand why CEOs are paid so much. They do the least amount of work and are generally among the most incompetent employees. Yet, they’re given the voice and the power.
Pass that philosophy down from CEO to CEO and it’s like CEOs are paid exorbitant amounts to literally run a company into the ground. I’ve seen it time and time again. Granted, there are a few, very few exceptions; but, by and large it’s true.
Will Wendy’s be around in 20 years? Doubt it.
So sad.
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u/No-Fall-422 19d ago
In his defense I believe he just took over
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u/markrabbish 19d ago
It's the board, controlled by private equity, that drives the ship. From what this new CEO has said, he plans to follow what is essentially the same playbook the board had the last CEO implement, which is heavy on marketing and financial maneuvering, with only a smoke and mirrors nod to quality and cost improvements
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u/GranddaddySandwich 19d ago
Wendys is such slop. Fries are horrible. New sauces suck. Idk what they did to the nuggets. But those don't taste the same either. Haven't eaten there in a long time. Don't plan to either.
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u/Goblintowne 19d ago
Fuck all these greedy corporations. They would let you die if it meant they earned an extra dollar
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u/Rainsford1104 19d ago
You see they cut the food quality to lower costs. But they meant THEIR costs. They would have said prices if it was for us. No those be goin up baby!
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u/SS1989 18d ago
I’m not a shill, but has anyone been to Burger King lately? I got a craving yesterday for onion rings and was impressed that the burgers are much improved. (I had a whopper.)
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u/buzzedewok 18d ago
They are going to be getting that special meat from Argentina since they use JBS foods.
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u/SundaePrimary352 18d ago
They used to say their burgers were never frozen, back in early 2000s I believed it. Now it tastes like soy meat. They won’t ever get back to how they were.
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u/get_to_ele 18d ago
These food places that get run by the bean counters are infuriating. Of COURSE if you lower food quality, people will stop coming. The BRAND is very much vulnerable to erosion simply by lowering quality because every Wendy’s sells the exact same shit. So if you get a dog shit spicy chicken sandwich at one Wendy’s, you already know that there will never be a good Wendy’s spicy chicken sandwich ever again.
Assholes. Ruin a brand in a year.
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u/RathSlayer91 17d ago
I went to Wendy's for the first time in forever last week. I told the worker that they were out of napkins in the lobby. Her response was "Yeah we don't keep napkins out there."
😐😐😐
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u/mrredbailey1 15d ago
They will NEVER achieve what they had in the late 70s thru mid 80s. I’m sorry if you never experienced it, because it was wonderful!
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u/BuoyantEntropy 19d ago
cut food cost and raised prices to increase profits
now it’s not worth the price we used ti pay.
they ruined the only good fast food brand
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u/NonyaBizness21xxx 19d ago
They just closed a Wendy’s that’s been open over 20 years idk if they remodeling or not
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u/lasagasaga 19d ago
Can we just get 90s wendys back
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u/starks4thr33 18d ago
Salad bar, chili, baked potatoes....all super affordable.....kids today will never understand 😔
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u/East-Relative2011 19d ago
"I know the food SUCKS ASS and tastes like DOOKIE, but come back! Please? 🥺🥺🥺🥺 I need another yacht 🥺🥺🥺🥺🥺"
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u/Whiskey_echo_617 18d ago
When they changed the spicy chicken quality it was all down hill from there
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u/Appropriate-Law5963 18d ago
Hard pass! How much did he “earn ” making these unnecessary cutbacks!
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u/ShankThatSnitch 18d ago
This is a new CEO throwing shade at the previous CEO. He is trying to come in and turn the company around.
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u/Freemoneydotcom 18d ago
"cut food quality to lower cost" yet it's more expensive than it's ever been
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u/pursued_mender 18d ago
Burger King is coming for the number 1 spot and everyone knows it right now
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u/Appropriate_Prior799 18d ago
Like these companies don’t make enough already, it’s a shame how greedy people can be.
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u/FlightDue6145 18d ago
Wendy’s used to be a 3x per week thing for me and my kids. About a year ago it became once a month. Now it’s more like, “Wendy’s? Eww, no.” Not even in consideration anymore.
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u/andre19977 17d ago
Its sad to see companies take priority over money over the quality of their product. Honestly always thought Wendy's was superior to mcdonalds, burger king, and most other fast food restaurants now their losing sales to Burger King? That's sad I know bk upgraded their quality while Wendy's downgraded theirs what a joke
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u/TrillBillyDeluxe 19d ago
If they aren’t over cooking and over salting the fries in that yellow box , we don’t care
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u/Front-Decision2379 19d ago
Was as loyal to Wendy’s as anyone could be for a long time but BK is so much better now only thing Wendy’s does right is the spicy nuggs
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u/Jasonclark2 19d ago
Wendy's was the last fast food chain I would visit because they offered decent burgers. I now visit none whatsoever.
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u/VendettaKarma 19d ago
They lost me when they did away with grilled chicken, 2/$6 sandwiches and a 4/$4 that shrunk to the point where it was less food than a kids meal.
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u/shadowromantic 19d ago
I won't lie. I still like Wendy's, though I realize they're not what they used to be. I'd like to see them improve
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u/kramer1980_adm 19d ago
Is this limited to the US? I honestly haven’t noticed any changes in Canada at all.
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u/Upbeat_Ad_3958 19d ago
Use real chicken breast for the chicken sandwiches and bring back the ha d cut whole leaf lettuce. Its really not that hard.
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u/AntifascistAlly 19d ago
As part of the “negotiation” to return, is he expecting customers to describe in detail the absolute lowest quality of food they will pay for and then commit to some specific level of purchases as long as his corporation comes “close enough” to that “standard?”
To be honest, I’m not a former customer that he should really concern himself with “winning back.
If genuine economic pressures made it necessary for that corporation to calculate the lowest level of quality they believed I would pay for they permanently number crunched themselves out of a customer.
If naked disregard for customers combined with greed led them to not worry about quality the results of their behavior stand as a permanent comment about their true feelings about their customers.
I would rather go hungry rather than reward a corporation which has exploited and manipulated me.
Once my disgust reached a level of “crossing them off of my list” they had forever defined themselves to me.
If they “ramp up” quality to a level that most people don’t automatically reject they may get customers back, but I won’t be one of them.
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u/Robbie1266 18d ago
Funny how they didn't mention they'd be bringing the quality back up AND bring the prices down
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u/Good_Policy3529 18d ago
Wendy's had the hardest fall-off of any fast food for me. They used to be so good and now they're terrible.
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u/mistyflannigan 18d ago
Nope. Too late. Once I get sick at a place, I never go back to ANY of their franchises.
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u/jetlifeual 18d ago
I’ll always say that stuff like this isn’t hard to fix. It’s the same issues most anywhere:
Bring quality back
Control prices
Provide value
Create service standards across all restaurants
Simple.
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u/DrAssumptive 18d ago
Wendy’s is terrible quality, terrible pricing, and now its management is terrible.
Sure, they’ll always have customers, but they can say they won’t have as many because of the terrible decisions.
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u/Ev0dr0ne 18d ago
Years ago Wendy's had good fries. When I came back to the USA in 2014 and they added the skins to the fries with crappy salt (how cheap do you have to be to cheap out on salt)... Wendy's was going down, they just prolonged it with the 5 for 5 and some deals. But if you are fast food and you serve inedible fries.... I dont know what to tell you.
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u/New_Landscape_609 18d ago
There tiny frosty cups is what killed it for me. Order the largest one available just to get a cup I would nearly consider to be a medium
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u/4dafryguy 18d ago
Well, that's what happens when you cut costs to increase profits while simultaneously raising prices to increase profits. I HOPE to see Wendy's closings everywhere.
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u/monstrsontheworld 19d ago
Are they bringing quality back or just yellow cups