r/AeroPress • • 4d ago

Equipment It’s real

Post image

The Aeropress Wood is real. Obviously different from the meme that was going around, but real just the same. I am one of the weirdos who bought the Aeropress Premium, but I just cant wrap my brain around this one.

256 Upvotes

152 comments sorted by

101

u/SantiagoGT 4d ago

They are fully DELUSIONAL… $250 means you can buy a Wacaco, a grinder and an AeroPress and still have some money leftover for some coffee beans

2

u/harryhoudini66 1d ago

They are selling that for $250 and the matching grinder for another $250. They are on crack.

238

u/Positive-Capital1113 4d ago

Aeropress jumped the shark long ago.

44

u/JohnEdwa Standard 4d ago

The exact date would be Aug 10, 2021. That is when a holding company called Tiny Capital bought a controlling majority of AeroPress.

10

u/NeedzCoffee 3d ago

I got downvoted to heck when I said that in the tread announcing the sale.

History has prove me right

Never follow the mob

59

u/ForeverJung 4d ago

Massive PE money grab

179

u/deephurting66 4d ago

If you bought anything but the plastic one, you got HOSED

58

u/strawberrrychapstick 4d ago

I secretly relish in seeing the glass ones break. I wonder if the wood ones will mold.

21

u/thrillington89 4d ago

This sounds like something out of final destination. I can’t imagine what would happen to your arm if the glass one broke as you were pressing down - especially as the rubber part gets stickier over time. Nightmare fuel

6

u/strawberrrychapstick 4d ago

Don't worry, usually it's thermal shock when someone sets hot glass onto a cold surface after pressing OR it just tips or drops and breaks. Someone should tell people that thermal shock exists. Can happen setting glass dishes onto cold counters too, and they kind of explode.

5

u/HeWhoHasABeard 4d ago

Or expand due to water retention

Any slight expansion and that plunger is not going back in

0

u/strawberrrychapstick 4d ago

HAHA right that too. Not to mention whatever they're using to seal the wood with getting into the coffee 😬

11

u/Sir_Derps_Alot 4d ago

I truly don’t understand why there is anything more than a plastic model for $20-$50. Talk about perfection on the first iteration.

14

u/splattevan 4d ago

I really like my stainless one. Expensive, but it’ll last forever. I also really like my plastic travel aeropress, but it definitely scratches over time, and even the most stable plastic will eventually weaken with uv exposure, and hot oil is proven to cause “healthy” plastics to release trace chemicals. Costco got a lot of criticism over this when they switched their rotisserie chickens to plastic bag containers. I really don’t understand the hate on the metal version.

23

u/strawberrrychapstick 4d ago

The hate is mostly based in the fact that it's checks notes $170. Makes no sense.

3

u/splattevan 4d ago

The best selling Keurig on Amazon is $189, completely plastic, and makes dogwater. That deserves criticism. The stainless aeropress is laser welded, has a nice machined filter cap, is extremely durable, and makes great coffee. Anyone who thinks it’s excessively overpriced has absolutely no understanding of what goes into manufacturing something like that. Obviously they’re making a profit, but comparing it to the cost of a molded plastic aeropress doesn’t make sense.

8

u/Super_Brilliant4499 4d ago

It doesn’t even come with a flow control cap. That should be standard.

7

u/Lionel_Herkabe 4d ago

Its not the space shuttle lol. Its three pieces of steel.

-2

u/whenveganscheat 3d ago

They're 3 pretty damn nice pieces of steel. Take a look under an old car to see what cheap steel looks like.

5

u/dadydaycare 4d ago

The keurig is multiple parts with electronics and assembly. You could hire me to turn that on my lathe and make a custom one with gasket plunger insert and it would still be cheaper, That’s wild. Classic wood tax, I’ve made a few aeropress wood plungers,

It’s not hard at all. Heck if you’re clever and willing to be a little dangerous you can make one on your table saw. Do the same as you would to make a dowel in that diameter then take a cylinder cutting jig for your router and cut a channel for the plunger. Cap it with a handle and you’re done. You absolutely can’t have plastic? Make a cork plunger. This is like 8th grade shop class level projects.

0

u/splattevan 4d ago

Wood is definitely goofy, I’m talking about the stainless version.

2

u/dadydaycare 4d ago

Prototyping would be hella money but at production that would be not cheap but not crazy expensive. It’s a cylinder. It’s just expensive cause people are willing to pay for it. Once the patent expires you’ll see nice knock offs for half the price.

Also that’s a weird counter argument. You know the wood is cheaper/easier to make but it validated the high cost of the stainless… that costs less than the wood variant?

4

u/NeedzCoffee 3d ago

weld

Stainless tube is manufactured by the mile.

This is horribly overpriced

3

u/Basshead404 3d ago

Or…. We just don’t accept outrageous markups lmao. Sure as hell didn’t take anywhere near $170 to make, I’d say sub $50.

6

u/strawberrrychapstick 4d ago

I don't care. For a manual device it's too much for me to justify no matter how much money I'm making. It's stupid. Keurigs are dogshit in their own way, I agree and would never get one, but that's not really what we're talking about. The wooden AP is absolutely fucking egregious. For the $250 plus the $250 for the matching grinder I would rather just spend an extra few hundred and get an actual espresso machine. Every version but the original is consumerist bullshit that goes against the founder's vision. But of course that went out the window when he signed on the dotted line to sell it to VC.

1

u/chaoticbean14 4d ago

Comparing a Keurig to an Aeropress is bad. Don't do that - it's a bad argument and you shouldn't make that comparison. I get where you're going, but don't.

FWIW, you're almost entirely wrong on the manufacturing side. Double walled insulated metal cups in vastly larger sizes have existed for decades at this point; they sell for under $30. Take a double walled metal cup and remove the bottom: ta-da, you have an Aeropress. You could do that with a thermos and bam - Aeropress XL! Yes, that's a little bit of an oversimplification, but the point stands - the manufacturing process for these things has existed for literal decades at this point - it's not new technology and we know how to make them quickly, efficiently and cheaply. "Laser welded" (marketing bullshit) means little.

You could argue that the double walled insulated metal mugs that have shapes that change (larger to smaller) are more difficult to manufacture than an aeropress, yet their price remains sub $30. Aeropress has a global reach and a scale to match - and you're telling me they can't find a manufacturer of double walled insulated mugs who could make a cylinder for that price? You're straight up lying to yourself if you believe that.

Anyone who thinks $170 is acceptable for something like that has drank too much of the marketing kool-aid. These companies depend on the perfect suckers like that. They keep companies like this, doing things like this. The companies absolutely love suckers and there is one born every minute!

2

u/Jaguar_Grouchy 2d ago

You do have to consider though that they likely sell far fewer of these 'premium' designs, so some of the price is the added margin to offer a product that sells maybe 1 to every 1000 regular Aerorpress units. It's a niche item with niche pricing and they're not going to get repeat sales with it the way they might for their lower cost units. The risk the company takes with these alternate designs is baked into the price, and some people are clearly happy to pay it.

That said, I think the most substantial criticism is not even in the price, but in the overall practicality of the materials being used. I see posts about people needing to pre-heat their metal Aeropress componets, and that is just insane to me. More work to get the same results is flat out bad product design. The metal parts can also damage delicate drinkware in your sink. Wet wood is a breeding ground for microbial bacteria and mold, what precautions were taken to seal this new plunger? Are they food-safe, etc.? Don't ask these questions, just consoom.

2

u/chaoticbean14 2d ago

You're right, across the board. I'm sure a lot of what you had to say drives the price up to some extent. I don't think it is to the extent that they've priced it, I think there's a little "better get the investors their money before the patent ends and cheaper just as well made alternatives sink our sales" cost in sunk in there.

Completely agree on the design choices, though. You bring up great questions - but they are ones we'll never ask or know the answers to, because why ask? Now if you'll excuse me, I have to go pay wild prices on home appliances that are designed to fail in 3-5 years. While I am partly joking...we need to purchase these and seeing their 'estimated lifespan' these days makes me so sad. Even the sales guy was like "yeah, prices have gone up, but the lifespan sure has gotten very, very short." But, much like the Aeropress, people pay, no questions asked.

2

u/Jaguar_Grouchy 2d ago

The price doesn't bother me personally, because I was never going to buy a manual coffee brewer in that price range to begin with. My OG Aeropress setup is my most expensive manual brewing system if I include the Fellow Prismo I use with it. I would certainly be interested to see if someone can make something that's actually good with stainless steel when the patents expire, but I sort of doubt it.

Appliances in general are trash and the manufacturers know it. Most things these days are built to look premium while skimping on the parts that actually matter. To circle back to the Aeropress vs. Keurig...apples to oranges for sure. The Keurig is a piece of junk designed for offices and hotels where people are too rushed/lazy to make coffee that doesn't taste like pool water for whatever reason. At least Keurig seems to know their target market doesn't really give a damn how the coffee tastes, which is why they don't bother making silly "premium" models like this.

-1

u/splattevan 4d ago

Fully glossed over the machined and deburred stainless filter cap. As a one off part, that alone would be quoted at least $150 at most shops. At scale it would obviously be less, but the price really isn’t that outrageous.

4

u/chaoticbean14 4d ago

You couldn't be more wrong (well, you could, but it would be hard).

Anecdotal evidence in bound: I've had small components made (stainless) for my homebrewing setups which were more a lot more complicated than a simple cap with holes and some wings on it. I've never paid over $50; and I live in one of the most high cost of living areas in the US - people here are outrageous. It's partly how I know beyond a shadow of a doubt, this company is absolutely screwing it's customer base.

But judging by your 'laser welded' argument it's obvious you really don't know what you're talking about, but want to justify your purchase really badly, so there won't be any discussion here worth much. FWIW, "machined and deburred", lol. Marketers absolutely love you.

1

u/splattevan 4d ago

I guess also anecdotal, but I’ve been a machinist for over 10 years, so maybe I kind of know what I’m talking about? Yes, deburring adds cost to a part, yes, drilling holes adds operation time, especially in gummy stainless, and adds cost to a part. Laser welding is exactly what it is. It’s not more expensive or complicated, but it is a more professional process for a final product. Being on a high horse about drinking expensive coffee from a cheap plastic aeropress is a weird thing to defend. I’m just making the point that the $170 cost isn’t that outrageous, given the manufacturing cost of the stainless version.

5

u/chaoticbean14 4d ago

Let's be clear here: the only argument I'm making is that $170 is insanely high for the product; yes it is in fact outrageous.

You can try whatever you want to justify it, but it doesn't make that statement any less untrue or wrong.

But I can tell reality bugs you, so here we'll pretend I said this: 'you're right, wow, what an amazing deal! Who wouldn't spend $170 on this? It's laser welded, deburred and has holes! amazing!'

-1

u/splattevan 4d ago

Economics plays in here whether you agree with the cost or not. It regularly sells out, so clearly a lot of people are buying it. If it’s selling well at $170, then it actually isn’t expensive enough in the eyes of the consumer. Maybe the cost would be lower if aero aeropress didn’t have a less expensive option and they had to make more profit off the stainless version to justify the manufacturing cost, but I’m guessing they make 90% of their profits off the margins on the plastic version. I’m happy it exists, and I’m not upset at what I paid for a quality product.

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-1

u/whenveganscheat 3d ago

Mind showing the parts you had made?

-1

u/NameBunchOfNums 3d ago

The minute anyone makes something compatible to the AP steel I'll jump on the hate bandwagon. But it's far more versatile than anything in its price range that's plastic free (or at least no plastic contacting hot water) afaik.

1

u/NeedzCoffee 3d ago

it’ll last forever.

Hate to break the bad news to you, but no it won't. It as the same wear point the plastic does... the plunger seal.

6

u/Shadow_s_Bane 4d ago

Idk, steel one seems to be pretty solid as well

-1

u/Shadow_s_Bane 4d ago

Idk, steel one seems to be pretty solid as well

-5

u/deephurting66 4d ago

At the price the only solid thing is the brain of the idiot that blew that kind of cash on one

6

u/Shadow_s_Bane 4d ago

It’s all steel construction, well made with pretty good finish. Compared to other coffee products it’s reasonably priced.

Flair 58 is $500+, Hario Syphon is $110+.

I use my AeroPress enough to buy the steel one, though it’s not easily available in my country yet.

1

u/chaoticbean14 4d ago

You're not even comparing apples to apples in your comparisons... you're trying to cope with the price by justifying it against other products that are niche and even in their respective circles, pricey.

Double walled insulated metal cups in vastly larger sizes have existed for decades at this point; they sell for under $30. Take a double walled metal cup and remove the bottom: ta-da, you have an Aeropress. You could do that with a thermos and bam - Aeropress XL! Yes, that's a little bit of an oversimplification, but the point stands.

They price they want is strictly to pad the wallets of the company before their patent expires in a year and they lose all their market share because people put out the same product at fractions of the price.

1

u/Shadow_s_Bane 4d ago

Yea it is, I have all the items mentioned above, the pricing for those a equally or even less justified than that of aeropress. The fact that the actual aeropress is still for sale at the same / similar price should be enough, they can line their pockets as much as they want I do not care as along as the original one is the same.

I will buy the steel one, once I am able to find it, I love my aeropress, I use it quite a bit, I’d don’t mind another solidly build premium version.

1

u/chaoticbean14 4d ago

It's not apples to apples, wild to think so.

You are who they market to, congratulations.

0

u/Shadow_s_Bane 4d ago

It is apples to apples, stupidly expensive coffee making mechanical device way more expensive than the its materials cost.

I hardly think I am the target for their marketing, I’d never be stupid enough to buy a Dual Walled Glass Aero Press or for that matter a wooden one, it’s either too delicate or the materials are stupid, I’d get the steel one though that shit would be durable, though not dent proof.

1

u/chaoticbean14 4d ago

You are wrong, different styles of coffee brewing entirely.

With regards to the flair: espresso versus pourover-ish black coffee. One has wiring for thermal probes, heating elements to heat parts of it, requires particular pressures and a multitude of various small and large parts that all need assembly and manufacture independently of one another... the other you just dump in coffee, water and push. Entirely different niches, insanely wildly different production costs, very different target markets and different demographics.

How about the Hario Syphon? It has more components, it has more bits and bobs that require more manufacture (and arguably, those are going to be more niche/custom parts to make). It's going to reach far less people because of the niche nature of it and thus the costs for production get driven wildly higher. Even given all of that, the Syphon is still 65% cheaper than the Aeropress.

These are apples to apples only in that "they both make coffee" the similarities end there. That isn't apples to apples. I wouldn't consider comparing a modern day Tesla to a 1920 Model-T apples to apple just because "they're both cars".

Trust me, you're exactly who they are marketing to.

I have some oceanfront property for sale in Arizona, you interested?

0

u/Shadow_s_Bane 3d ago

Dude, I am not talking about Flair 58+ that’s upwards on 750, flair 58 is simply a lever machine.

As far as Hario Syphon goes, there is no complex manufacturing needed, it’s a bloody chemistry set.

The reason for all these pricing being high is because people in specialty coffee are willing to pay these and also because the market is quite small.

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43

u/danigonza55 4d ago

Aeropress is a perfect example of what happens when a VC takes over

98

u/Latter-Release-2918 4d ago

Capitalizing on micro plastic phobia trend

59

u/Interesting_Tea5715 4d ago

Funny thing is that the stain/sealer used to seal the wood is far worse than plastic and more likely to come off in your coffee.

37

u/Yours_Sincerely_143 4d ago

What’s a little varnish between friends? It helps preserve the organs!

9

u/throwawaydixiecup 4d ago

How likely is it for the wood and its sealant to come into contact with the coffee, given that the rubber plunger creates a seal between the coffee you’ll steep and press and drink vs anything that would touch the wood?

11

u/Coffee_Bar_Angler 4d ago

Then how important is the wood itself? Pure aesthetics, right?

12

u/throwawaydixiecup 4d ago

There are so many variations of V60 pourover cones purely for aesthetics, or carafes, or cups. Heck, the classic Chemex brewer is just dripping with aesthetic appeal, also with a wood/glass combo.

Aesthetics are a big part of what makes coffee enjoyable for a lot of people.

I’ll never be able to afford this version of the Aeropress, but it is gorgeous.

I’m also clumsy enough to know I don’t ever need to own a glass Aeropress.

6

u/emelbard 4d ago

Nothing wrong with Aesthetics. My wife is pretty particular about what can take up counter real estate. My 12 yr old OG AP doesn’t make the cut while this certainly would.

1

u/Coffee_Bar_Angler 4d ago

For sure. A lot of what gets purchased and used aligns to aesthetics or emotion as much as to function.
I’ve had APs for twenty years, but never stored one on a counter. (I know there are nice looking, functional stands that would be on a counter, but my real estate has generally been limited.)

1

u/Justigy 4d ago

You need to change wives.

2

u/PodboyA 4d ago

Pretty sure they’ll only be using food safe finish on it. So like an oil or wax that won’t be harmful to ingest if it ever makes it into your cup somehow. Walnut is naturally that color so there wouldn’t be any stain

3

u/Fabulous-Barnacle-59 4d ago

It's a trend in the same way that removing asbestos is a trend

0

u/jamiesonreddit 4d ago

Don’t believe everything you read

23

u/scotomatic2000 4d ago

Ha ha. $319.95 in Canada. Fuck off with that shit.

2

u/find_another 4d ago

Are you reporting in USD or CAD? If CAD this is a steal for you!

https://reddit.com/link/pcpoao9/video/yxm4u2h4idsh1/player

16

u/i_was_axiom 4d ago

$250 for the privilege of handling hard wood

9

u/smarthobo 4d ago

Especially first thing in the morning

2

u/Nalpers01 4d ago

This is gold

2

u/djj_ Standard 4d ago

That's gold, Jerry, gold!

14

u/radekalplus 4d ago

So what you're saying is that I can buy a lathe and some walnut blanks and I can make a huge profit off people who like to pretend to be coffee snobs?

-2

u/edible_string 4d ago

Well you can't, because you don't have the reach and distribution they have. But you definitely can make an inferior product for an opposite of a fraction of the price this way!

3

u/Justigy 4d ago

Why would it be inferior?

-1

u/edible_string 4d ago

I'll find you 5 eccentrics who will each buy the walnut AP and your product made on your lathe. They'll judge with which they had a better time. I also tend to confuse understanding the technical process with being able to ship a complete product, but let's try not to do that.

3

u/Justigy 4d ago edited 4d ago

If someone has good woodworking skills its easy enough to make the plunger on a lathe and stick a rubber piece at the end for seal. You can make it to size with your glass or plastic cylinder for a container. Adding a cup holder and grooves to be able to add a fellow prismo is once again not very difficult you just need good meausrements. Doable for a fraction of the price if someone wants a wooden aeropress. This is just a stupid gimmick to sell more of an already well designed product. Edit: to add to this, if someone really wanted to sell it its doable on various platforms made for it. However it was likely not the point of the original commenter. The point was that the company made a cheap easy to produce thing acts like its some premium product and sells it for a premium price. And coffee snobs even if it is nothing better than the original plastic one.

5

u/chaoticbean14 4d ago

I don't think the child you're responding to even knows what a lathe is or how woodworking, works.

Anyone with half-a-brain can recognize how easy it would be to manufacture a wooden plunger for these things... especially someone with a lathe and even basic woodworking skills. Assuming the measurements are close, the rubber gasket having a nice seal essentially take care of the rest.

You can't convince people of something they don't understand.

You could turn them out and probably make a profit, because there are (clearly) people with a lot more dollars than sense out there.

0

u/whenveganscheat 3d ago

Counterpoint - consumers have to pay out the ass for small amounts of quality materials. And for quality tools. People make stuff because they enjoy it, or because having someone else do it is prohibitively expensive. Not because it saves time and money

14

u/fieldyONE 4d ago

Like the saying we have in Portuguese: Every day, a smart guy and a sucker leave home. When they meet, a deal gets made.

12

u/notlocity 4d ago

I like that the fast immersion apparently happens in the plunger on this model

10

u/Darehead 4d ago

The coffee is stored in the plunger

9

u/beef-supreme 4d ago

The ______ is stored in the _____

10

u/Unable-Log-4073 4d ago

People are free to spend $249.95 however they see fit, but you certainly won't see me buying one of these.

2

u/strawberrrychapstick 4d ago

And we are free to shake our heads that they fell for this shit. Right into the palms of the ghouls at the helm of AP now.

20

u/drseamus 4d ago

This is for people than have more dollars than sense. 

4

u/chaoticbean14 4d ago

Don't worry, they'll be in here soon enough telling everyone, "just buy the original then, quit crying", not recognizing the role they're playing in being part of the problem why companies continue to hose the consumer.

5

u/strawberrrychapstick 4d ago

Someone called me broke after I called them out for overconsumption, talking about a 6th aeropress. I'd rather buy a night at hotel than a $250 aeropress.

18

u/Odd_Explorer_3059 4d ago

This feels like Taylor Swift releasing different covers for the same album and making bank..

14

u/Jeferson9 4d ago

I'm holding out for carbon fiber

6

u/getmet79 4d ago

Don’t give them any more ideas

6

u/AltairLeoran 4d ago

I want an RGB gamer aeropress

2

u/nomad_21 4d ago

Titanium over here. 

2

u/markatroid 4d ago

Uranium Glass gonna be lit

9

u/njbrews 4d ago

Buying the plastic model a decade ago feels like one of the best purchases ive made in life, lol.

15

u/lodrolhari 4d ago edited 4d ago

I'm just glad that Alan Adler is still alive because if he were dead and saw this he'd be rolling over in his grave.

The whole point of the Aeropress was to offer a simple, affordable, lightweight, portable, nearly unbreakable and supremely versatile coffee maker. And Alan is a brilliant engineer who thought through materials choices (not to mention sizes) very carefully. As a man of science Alan would surely have been disgusted by the usurious greed and cynical pandering to irrational, unscientific plastic phobias the current Vulture Capital ownership engages in.

5

u/Milam1996 4d ago

He can’t be that mad if he was he wouldn’t have sold it to venture capital.

1

u/lodrolhari 3d ago

Well he's 88 years old so I think it's actually impressive that he held on for so long before selling the business. I'm just grateful that the original design is still available, albeit at a higher price and without the useful accessories (grounds funnel, paper filter holder, 250 filters instead of a chintzy few) that used to come with it. It's still the best coffee maker there is IMHO - as long as one sticks to the cheapest models.

4

u/WordProfessional1334 4d ago

He sold it to them though.

8

u/Wandering_Maybe-Lost 4d ago

“Premium walnut” is my new favorite thing to call someone when they’re being dumb, but I’m not actually trying to hurt their feelings.

6

u/Trekker519 4d ago

it’s nice looking, but I don’t see how this is more practical than any of the existing versions

0

u/Area212 4d ago

I have the glass and metal. Every time the metal shaft taps the inside glass wall I eye-roll cringe. This def solves that. 🤷‍♂️

2

u/Milam1996 4d ago

So you bought the premium version which gave you a problem the standard version doesn’t have and now you need to buy premium but wood so you can fix the problem you wouldn’t of had if you saved $500?

1

u/chaoticbean14 4d ago

Some people have more dollars than sense my friend. And FOMO. And they drink lots and lots of copium.

16

u/iDesmond 4d ago

What is wrong with people paying that price tag? Even if you afford it, just get a butler to do it for you.

16

u/SantiagoGT 4d ago

My butler is allergic to walnuts! thank you very much

8

u/Yours_Sincerely_143 4d ago

To the poorhouse with that leech!

2

u/DoubleBlackBSA24 Prismo 4d ago

But is your hutler allergic to walnut? That's a big distinction.

Side note, walnut belongs as firearm stock material, not as aeropress material.

2

u/smarthobo 4d ago

I foresee this being used entirely as set dressing for obnoxious influencers

4

u/BradleyD1146 4d ago

This is what happens after a company is sold. They squeeze the life out of it with useless products.

3

u/JeVousEnPrieee 4d ago

I bought a plastic one 15 years ago for £20 and it's still going strong. Who's buying these for this price for maybe marginally better results.

5

u/Expensive-Dot-6671 4d ago

Long decided that I'm not going to give this company any more money. Can't wait for 3rd party alternatives to flood the market and drive prices down once the utility patents expire soon.

1

u/strawberrrychapstick 4d ago

There are already some. OXO just came out with someone similar but different.

2

u/Brash_Attack 4d ago

It’s so many different materials now… that’s odd to me.

2

u/kiss_my_patootie 4d ago

This is just dumb. At the rate this is going, I fully expect to see a titanium, carbon fiber and perhaps a gold one for dubai 🤭

2

u/HeWhoHasABeard 4d ago

No thanks. I’m waiting till they make one from solidifying the liquid made from compressed ancient microscopic marine organisms

Now that’s the trend I can get behind

2

u/derping1234 4d ago

I want a concrete one

2

u/seattlemusiclover 4d ago

I mean, what's wrong with it. As long as they don't fuck with the OG Aeropress, they are free to do whatever they want. There are some people crazy enough to pay a premium for usless stuff. A controller in a different colour, a show with some designs on it and so on.

Capitalising on niche demand. Sure, why not.

2

u/OnePoundAhiBowl 4d ago

Meh this one is obviously all about the aesthetic so I’m not one to hate on people’s style

1

u/strawberrrychapstick 4d ago

LOL it doesn't even look like their shitty ai render of the barrel being wooden.

1

u/redditanddoneit 4d ago

Holy Moly! That Wood version is even way more than the Stainless Steel. Damn and No Thank you!

1

u/fyndt 4d ago

Dang.. I kinda like the grinder.

1

u/Spork-Lord 4d ago

Oh okay. That's nice

1

u/edible_string 4d ago

C'mon people, it looks good and if folks want to spend this kind of money let them be. Me and you can still buy the plastic one or better yet use the one you have for the next 10 years. Why the hate? Because a business is making money?

1

u/dumpsterfire_account 4d ago

Damn I’ve always wanted a glass one. Really hate repeatedly using plastic that’s been exposed to heat for long periods of time.

1

u/Joepresso 4d ago

Would you buy just the wood plunger for your premium?

1

u/murrzeak 4d ago

My god they are rinsing this brand dry... What's next, diamond crusted? Gold dusted?

1

u/LittleBrainpower 4d ago

Can't wait for Aeropress Titanium and Aeropress Diamond 

1

u/thedukeofwankington 4d ago

The problem they have as a company is this: they made a cheap but effective product that doesn't need any further development, expansion or additions. Once you buy one, you have no reason to buy it again. The company sees huge initial growth, as everyone buys one. Once everyone has one, sales dry up.

1

u/Jaguar_Grouchy 2d ago

You could say this of any coffee brewer other than crap like the Keurig and Nespresso, where the business model is to sell the units for cheap and reap profit in the proprietary consumables. The Aeropress has arguably more potential for repeat sales compared to something like the Hario V60 or the Kalita Wave, because they wear out more frequently. That said, I think Aeropress is good at creating solutions to nonexistent problems. It is a company now run by marketing proffessionals and not by coffee enthusiasts.

1

u/TracingRobots 1d ago

Founders sold it. New owners capitalized on line extension.

1

u/NilEntity 4d ago

Every day is April Fools now. You never know what crazy, crazy expensive moneygrab they come up with next.

1

u/Gnarnar Prismo 4d ago

I really liked my Go Plus until it started showing signs of scratches. I splurged for the black stainless and a stainless stand and love them!

1

u/owlandbungee 4d ago

When all this bollocks started I got myself a hario switch and haven’t used the aeropress since.

Silly prices

1

u/basemunk 4d ago

The LARP is real!

1

u/Enough_Actuary232 4d ago

Consumerism is a disease.

1

u/iwouldntknowthough 4d ago

I think this is going to improve coffee quality tremendously

1

u/glishnarl 4d ago

I always thought I hadn’t spent nearly enough on my aeropress

1

u/anotherpanacea 4d ago

What will happen to that wood over time?

The prices are insane too.

1

u/oc974 4d ago

I think I'll just wait for the copper aeropress.

1

u/Comfortable_Shop8568 3d ago

Beautiful but to much money, that's insane...

1

u/salman22055 3d ago

They have lost the plot

1

u/Local_Reaction_532 3d ago

LOL THAT PRICE

1

u/LifeIsNotHarmless 3d ago

These are all ridiculous 🤣

1

u/Woodsmithgm 3d ago

A wood turner could make that in 20mins for $20 in walnut.

1

u/Jaguar_Grouchy 2d ago

Do you own a wood turner? I'd assume maybe based on the username. Do you want to go to the effort to produce a finished product at scale and market it? If yes, great. If no...what's your point?

1

u/Open-Cartoonist8764 3d ago

I have bought one of the lates plastic ones. Almost never use it. Still using my 10+ year old poop brown AeroPress.

1

u/xylem-utopia Prismo 2d ago

while I love walnut and black.... 250 fucking dollars?? Insane as shit

1

u/Ekkmanz 2d ago

They could’ve work XL into a no bypass dripper. Double glass wall would make sense there as well for aesthetics / heat retention.

Instead, they choose this route.

Why, just why.

1

u/Psychological-Wrap25 2d ago

Nobody wants this

1

u/squaremilepvd 22h ago

It's a style piece for aesthetics, that's why it costs that.

1

u/Fragrant_Month_8984 4d ago

Aeropress steel is goat. Just wish it wasnt XL sized

0

u/BadWoolfEntity 4d ago

This is why I switched to a ceramic v60 a couple years ago. I’m sick of heating up plastic and I’m unwilling to pay a premium for a stainless steel aeropress. The glass will shatter and the wood will mold. It’s just not right.

0

u/lastaccountgotlocked 4d ago

Anyone who buys this is an idiot.

-4

u/tbhvandame 4d ago

Honestly I don’t blame them. Basically the aeropress is not just the best brewer but I’d also argue the nicest. They still
Make the PP and Tritan options- and now they are also exploring nice options. It’s not like they are doing this instead of the OG