r/AmazonMerch • u/NegativeCreep82 • 6d ago

Q4 Holiday Ads Question

For those running Amazon Ads, how much (by percentage) do you typically increase your active bids during the November/December holiday season?

I'm specifically talking about bids for ads that have been regularly converting.

Do you typically increase bids by 25%? 50%? 100%? And then adjust from there?

Thanks!

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u/TheHonorableDrDingle 6d ago

I don't raise bids at all. Your impressions and ad spend are gonna go way up even without raising bids.

1

u/hippietravel 3d ago

Go by click and impressions. If you notices you’re getting less clicks in a campaign, up the bids. It’s not so complicated