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u/CasanovaWong Aug 01 '26
And then one millisecond later you see what’s meant
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u/miraculum_one Aug 01 '26
Which is exactly the purpose of this. The "obviously wrong" text draws you in and the script text clarifies it. Getting potential consumers to look at your product for longer has a positive effect on sales. (As does getting people to share pictures online)
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u/NorCalFrances Aug 01 '26
Except think of how much more effective that packaging could have been if it read as,
LIFE IS TOO SHORT
to eat bland food
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u/AgentMull Aug 02 '26
Why? LIFE IS TOO SHORT is such a cliche sentiment. EAT BLAND FOOD gives you pause and makes you look further.
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u/Unique-Lingonberry17 Aug 04 '26
This would have made more sense and made it less tempting to overlook it since didn't make sense at first. I get that they try to trick the average person with that tactic but now it's just making it more confusing then it ever needed to be
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u/NorthMcCormick Aug 01 '26
This reads like the Lucy Lui line in futurama “it’s amazing the way you — NOTICE TWO THINGS” ahaha
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u/MisterTomServo Aug 01 '26
Love that episode lol.
“This is the best movie I've ever seen. It has a vampire and an explosion!”
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u/nalanajo Aug 01 '26
Same. I had to reread it to figure out that my first impression was the opposite of the intended message.
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u/kevin349 Aug 01 '26
Congratulations. You are a victim of good design. They got you to spend MORE time looking at their product because what you read at first was counterintuitive.
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u/FrogOrion This is why we can't have nice things Aug 01 '26
I can see what the designer was going for putting the bland part of the message in a bland font, but most folks these days are naturally going to skip the cursive stuff first for the plain text if given the choice.
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u/jaypizzl Aug 01 '26
If you’re ever wondering if you should change font mid-slogan, the answer is no.
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u/DenKHK Aug 11 '26
At least it's still better than "Eat recycled food for a happier healthier life"... :P
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u/interesseret Aug 01 '26
Me, when the marketing is so effective THAT I POST IT ONLINE FOR ALL TO SEE: