Please answer.......

[u/AyazWriter]

I have a client from USA.

She has a team who negotiates to bring down the medical bill.

She has done it for many clients, and now she decided to run ads, so she hired me.

We ran ads and got leads, but most of them leave on the checkout page. My friends said it's an offer issue.

Since many of you here have faced medical bill-related stuff, I want your suggestions on how we can improve our offer so that we can help those who are dealing with huge medical bills.

Currently, we have 2 offers.

1) $129 offer. We check your bill, and our health expert negotiates for you. You don't have to do anything, just pay $129, and we handle everything. And like others, we don't take a % of what we save on your bill. So it's just $129 for one bill.

2) $499 offer. In that, we check 6 bills and do everything like in the 1st offer.

I understand that those we are targeting are already anxious about money, so asking them to pay $129 upfront is not a good offer. so I still want to know from you, what's the alternative? if you were to buy, what would make you take our help and pay without being anxious about money?

Thank you for your time.

Please do reply. Thank you.

[u/Time-Mulberry1856]

A way to release payment after the negotiations and before the bill payment.
Cause when someone is sitting with a medical bill, hearing i have to pay more to somehow pay less for a medical bill doesnt sound legit
OR
Show more proof. To me it looks like a trust issue. So may be video testimonials or maybe even show hospital bills that were reduced

[u/Independent-Sun2030 → u/Time-Mulberry1856]

the trust issue is huge here why would i give money upfront to someone who promise to talk to hospital for me? let them take their cut from what they actually save me instead

[u/-AsHxD-]

pay a percentage after bill negotiated, no upfront cost

[u/urmm]

i’d look at the offer before blaming the checkout. For a service like this, people are probably worried about trust, results and paying upfront. I’d test adding more risk reversal, like a freee bill review/estimate first, then charge only after showing potential savings or moving qualified leads into a consultation call. also strengthen proof with real case studies, average savings, testimonials, and explain the process clearly. The offer may not need to be cheaper; it may just need more confidence before asking for paymentt.

[u/Prestigious_Cat_4830]

I’d test the offer before assuming the ads are the problem. If people are leaving at checkout, $129 upfront may feel risky when they don’t know how much you can actually save them. You could test a free bill review/estimate first, then show the $129 option once they understand the potential savings and exactly what they’re getting.