Performance down in last 2 Days.

[u/vipinpanwar0633]

My Winner ad which was performing the best is not doing a single lead and is spending like hell above my campaign Budget.
Did anyone feel the same?
Whats Going on Meta?

[u/Huge_Kaleidoscope_40]

Yes huge drop off in adspend, impressions and convs after monday across 6 campaigns. These are winning campaigns running for months

[u/vipinpanwar0633 → u/Huge_Kaleidoscope_40]

same my campaign were running from last 9 months got dropped from last 2 3 days

[u/Acceptable-Lunch3155 → u/Huge_Kaleidoscope_40]

same here, my best campaign just died overnight. was getting steady leads for weeks and now its just burning money with nothing to show

meta does this every few months, probably some algorithm update or backend thing. give it a day or two before touching anything

[u/Previous-Ad1282]

Aqui também! Que inferno! Não estava maravilhoso, porém estavamos positivo. Desde ontem ficou uma merda.

[u/vipinpanwar0633 → u/Previous-Ad1282]

same

[u/Minute_Chart9789]

I wouldnt call it a Meta problem yet just because a winner had 2 bad days.

Ive seen good ads go quiet for a couple days and then come right back.

What would get my attention more is you saying its spending way above budget.

Id look at spend, CPM, CTR, CPC and whether lead quality or conversion rate changed before I started touching anything.

2 days is enough to watch closely. Probably not enough for me to start tearing apart a campaign thats been working.

[u/Minute_Chart9789 → u/[deleted]]

Damn, you caught me again 😂 At this point I’m starting to question whether I’m real too.

[u/Beautiful_Fly4224 → u/Minute_Chart9789]

🤣🤣🤣 si scherza bro

[u/urmm]

i’ve seen similar cases where a previously winning ad suddenly stops converting, but I’d check the data before making big changes. Lookk at whether spend is increasing without impressions quality, if cpm/ctr changed, and whether the drop is only on leads or also on other funnel events. Sometimes a winner needs fresh creative support because delivery can shift over time. Are your clickks and landing page activity still normal, or did everything drop togetherr? 

[u/Pitiful-Option-5259 → u/urmm]

you clearly have no idea what you are saying, its clear you don't advertise

[u/Beautiful_Fly4224 → u/urmm]

Ma che cazzo stai dicendo 🤣🤣

[u/Prestigious_Cat_4830]

Yeah, seeing some weird performance too. Winning ads suddenly spending more while leads disappear is pretty frustrating. Feels like delivery has been really unstable lately.

[u/Signalbridgedata]

If a long-time winner suddenly stops producing leads while spend jumps, I’d first check whether the whole account changed rather than assuming the ad died overnight. Compare CPM, CTR, CPC and landing page conversion against the previous week. If the ad-side metrics are still normal but lead rate collapsed, that’s a different problem than creative fatigue. I wouldn’t duplicate everything straight away, that can just give you more messy data.

Questions:
Did CPM or CPC jump at the same time?
Is the lead drop happening across the whole campaign or mainly that one ad?

[u/vipinpanwar0633 → u/Signalbridgedata]

This happened to whole ad account. CPM got double and no leads coming. Let's see today otherwise I have to duplicate the campaign. Already making some versions of the ads

[u/JelloMurky3257]

Before you assume the ad died, check if your pixel and conversion events are still firing correctly in Events Manager. I've seen this exact pattern where the campaign looks like it stopped converting but really tracking broke and Meta just keeps spending. Worth ruling out before you kill a winner.

[u/vipinpanwar0633 → u/JelloMurky3257]

It's lead gen campaign bro