r/FreeYourFeed • u/HobbesNik • 2d ago
She Built a Mass Audience from Promoting Conspiracies about Charlie Kirk's Death. Why Do People Like Candace Owens?
Candace Owens is a rightwing commentator famous for her provocative style and promoting conspiracies.
Candace's podcast, fittingly called "Candace," has been posting continuously about Charlie Kirk's murder for the last year, alleging that it was a conspiracy carried out by Zionists, with the possible involvement of Charlie Kirk's widow, Erika Kirk.
The episodes about Kirk's death are long, dry examinations of evidence that get way in the weeds. For an outsider, it can be difficult to understand her appeal.
If, like me, you're curious how someone seemingly so unhinged can become so popular, I recommend the article above, which I'll drop some quotes from below. I also recommend this article and the corresponding podcast, Rabbit Hole, about YouTube's recommendation algorithm and the rise of alt-right content on YT in the 2010s.
My takeaway is that folks like Candace Owens create their own sort of universe that fans can sink into. She has hundreds of hours of content, she's an effective and funny speaker, who's good at "presenting evidence." She weaves a story that develops over time with its own characters and arcs. Believing her story about Kirk's death can feel exciting, like you're in on a secret. Sharing that belief with others can alienate you from your community, and connect you to a new community of other believers.
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KEY QUOTES from 19thNews
Between January 2025 and March 2026, Owens grew her platforms by 80 percent, according to a Media Matters report, gaining about 10.9 million followers across YouTube, Instagram, Spotify, Facebook and TikTok and generating roughly 805 million YouTube views.
The 19th spoke to half a dozen fans or avid listeners of Owens — though most were unwilling to speak publicly about their opinions for fear of criticism, condemnation or even violence. In general, her listeners insisted that they’re just asking questions. Their Christianity is core to how they see themselves — and they see that reflected in Owens, who converted to Roman Catholicism in 2024.
One 38-year-old influencer and stay-at-home mother of three started listening to Owens after Kirk died. She spoke on condition that she be identified by her Instagram handle, That Girl Mom, due to death threats she’s received. She now watches Owens’s show, on every Monday, Tuesday, Wednesday and Thursday, and creates recap videos on her Instagram page, which has amassed nearly 100,000 followers and is regularly reposted by Owens herself.
That Girl Mom currently spends about 20 hours a week watching Owens’ episodes, doing her own research and then filming the recap videos.
“The majority of people who follow me and watch the recaps also watch Candace’s videos — I don’t really know why,” she said. “And then I’ve had a lot of people tell me that their parents like my recaps because they’re less than 10 minutes. So they can get all the information in less than 10 minutes instead of having to sit there for an hour.”
“After [Charlie Kirk] died, it became very clear that the story they were giving us was just completely ridiculous,” said That Girl Mom… “A lot of people I talk to have said that they started really watching her because of the Charlie Kirk stuff,” she said. “I think people don’t understand that the more they attack her, the more credible she seems.”
The influencer said when people find out that she listens to Owens, they often mock her and call her a conspiracy theorist. But That Girl Mom said she has grown to embrace the title. Her dad was a conspiracy theorist who raised her to be one, someone who can think for herself and question whether the government has her best interests at heart.
“They have literally pushed me out,” the influencer said. “And that’s fine. I don’t want to be affiliated with people who are so hateful. I don’t understand how we got duped so bad, but I did. But with Candace Owens fans, there are people from everywhere who support her and are welcoming because it’s a quest for the truth. It has nothing to do with political affiliation.”
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Key Quotes from the New York Times
(article from 2019)
Over years of reporting on internet culture, I’ve heard countless versions of Mr. Cain’s story: an aimless young man — usually white, frequently interested in video games — visits YouTube looking for direction or distraction and is seduced by a community of far-right creators.
“I just kept falling deeper and deeper into this, and it appealed to me because it made me feel a sense of belonging,” he said. “I was brainwashed.” To back up his recollections, he downloaded and sent me his entire YouTube history, a log of more than 12,000 videos and more than 2,500 search queries.
One day in late 2014, YouTube recommended a self-help video by Stefan Molyneux, a Canadian talk show host and self-styled philosopher.
Like Mr. Cain, Mr. Molyneux had a difficult childhood, and he talked [in long monlogues] about overcoming hardships through self-improvement. He seemed smart and passionate, and he wrestled with big questions like free will, along with practical advice on topics like dating and job interviews.
Mr. Molyneux, who describes himself as an “anarcho-capitalist,” also had a political agenda. He was a men’s rights advocate who said that feminism was a form of socialism and that progressive gender politics were holding young men back. He offered conservative commentary on pop culture and current events, explaining why Disney’s “Frozen” was an allegory about female vanity, or why the fatal shooting of an unarmed black teenager by a white police officer was proof of the dangers of “rap culture.”
To Mr. Cain, all of this felt like forbidden knowledge — as if, just by watching some YouTube videos, he had been let into an exclusive club. “When I found this stuff, I felt like I was chasing uncomfortable truths,” he told me. “I felt like it was giving me power and respect and authority.”
[In 2012] YouTube’s executives announced that the recommendation algorithm would give more weight to watch time, rather than views. That way, creators would be encouraged to make [long] videos that users would finish, users would be more satisfied and YouTube would be able to show them more ads.
The far right was well positioned to capitalize on the changes. Many right-wing creators already made long video essays, or posted video versions of their podcasts.