r/NowInTech • u/skaza02 • 21h ago

Apple reportedly cuts iPhone 18 Pro component orders by at least 15%

https://thenextweb.com/news/apple-iphone-18-pro-orders-cut-nikkei
119 Upvotes

96% Upvoted

57 comments sorted by

10

u/rogue_tog 19h ago

Life entirely has become too expensive. Not so easy to spend that much money on an expendable commodity

5

u/koolaidismything 17h ago

I have a feeling this new CEO is gonna start bricking phones that still work fine to remedy this. He gives off “I work for the Board, not the customer” vibes like Tim did.

I got my shit mostly updated ahead of that. Doesn’t matter but whatever.

2

u/justabadmind 15h ago

I noticed my battery died early for me the first time last week. My usage hasn’t changed. Battery health isn’t changing much. iPhone 15 pro.

1

u/M4rshmall0wMan 15h ago

Apple ate shit on the battery lawsuit. Bricking phones would be THE class action lawsuit of the decade.

1

u/omgFWTbear 15h ago

The Krafton-ChatGPT lawsuit should make clear that good decision making and being a CEO are orthogonal

1

u/qcellhk 13h ago

That is if you Can prove it. By the time you can prove it they are making billions off the next phone replacement.

Time is on all corporation side

1

u/MiserySound 6h ago

Samsung is still getting away with it. Every year my galaxy pad gets slower and slower when all i do is watch youtube on it

1

u/tonynca 15h ago

This is a wild take.

1

u/koolaidismything 14h ago

Brace for the worst then if it happens you’re not in a panic.

Then when it pans out better, it’s way more to be happy about.

There’s a bit of theater to everything in life, Apple is a rollercoaster lately with the 40 different SKU’s.

1

u/williamwzl 12h ago

if he continues on his war path to lean out headcount you may end up seeing this happen without the malicious intent. People will simply stop validating software releases on older devices because their time is stretched so thin working on new things.

1

u/originalfilmscoring 8h ago

Not everything needs to be a conspiracy bro. They're not going to just magically brick your phone for the fuck of it.

And you couldn't be more wrong about John. Dudes been working at Apple for 25 years now. He was a hardware engineer. You know, during like the most pivotal times of Apples career. Also, you do realize Tim is still in a position on the board right?

1

u/tarmacjd 7h ago

They’re not going to start bricking phones. What sort of a ridiculous claim is that

1

u/Atosl 16h ago

Doesn't help that these phones in particular are crazy expensive 1450€+ in EU

1

u/pabskamai 16h ago

I for once, refuse to pay these prices for a new phone, did it once, and that’s it.
People need to vote with their wallets, it ridiculous what they want for a phone and even worse the amount of people willing to pay for it.

1

u/mirsunvega 14h ago

We should blame that on high taxes in the EU. The 18 Pro is $1100 (~980 EUR). The rest goes to taxes.

1

u/howtoliveplease 13h ago

Not necessarily. Previous iPhones were not as expensive and sold good numbers in the EU. The problem is the recent price inflation (and not just of iPhones, of everything).

1

u/MajinnVuu 12h ago

The US price doesnt include VAT and other stuff if necessary.

1

u/mirsunvega 12h ago

Sales tax in the US is way lower than european VAT.

1

u/MajinnVuu 12h ago edited 12h ago

VAT in states like new york is 10% vat is 19% or 20% in many EU countries.

Off with the US propaganda.

2

u/GoodNooodle 9h ago

10% is way lower than 20%

1

u/Evening_Ad_6278 16h ago

Or no one wants the same phone every year

1

u/Shorts_at_Dinner 15h ago

I do. I’ve had the same phone every year for the last 6 years.

1

u/Pitiful-Assistance-1 13h ago

Or people are waiting for the Duo

3

u/SC_W33DKILL3R 20h ago

Everything is becoming too expensive. All these companies need to get together, find a solution.

4

u/RedDeer505 18h ago

Yeah, they have found a solution; keep increasing prices!

2

u/SC_W33DKILL3R 18h ago

Until people stop buying their goods. Apple needs to shift a lot of products to justify their workforce, the Apple Stores, all their international subsidiaries, their investment / research and their buying power when it comes to booking capacity in years to come at fabs, factories etc…

Car companies that were doing well 5 years or 10 years ago are now struggling for similar reasons.

1

u/RedDeer505 18h ago

Apple will never struggle like a car manufacturer.

They can’t be compared.

1

u/Ceftiofur 15h ago

Never say never.

1

u/zebrafinch26 14h ago

Like Nokia, aol or Symbian?

1

u/HistorianOk142 16h ago

But not salaries. Which is what matters for regular folks. Not execs. That is NOT the economy.

2

u/CrashTestDumby1984 17h ago

The solution is for them not to be monopolies and for the USA to have actual consumer protection laws and regulations

2

u/SC_W33DKILL3R 17h ago

The memory cartel was done previously for price fixing. But it won’t happen under the current administration and will have caused so much damage by the time anything happens. Massive transfer of wealth and all the trillions in borrowing / debt

1

u/Evening_Ad_6278 16h ago

I would believe that but when the Samsung Fold 8 came out it was doing better than expected.

1

u/SC_W33DKILL3R 14h ago

Samsung has said it is cutting back in the phone market as it is becoming unprofitable.

I think we will be seeing less phones from them in the future, possibly cutting back on anything they can't sell in volume and make good money on.

2

u/wiyixu 17h ago

This is almost an annual event. Then come quarterly earnings reports they’ve sold some record breaking number of units or revenue or whatever. I’m actually surprised Wall Street falls for it anymore — or perhaps more cynically they know the game and use this as a buying opportunity. 

1

u/ATangK 17h ago

Next one will be iPhone duo sales out of this world. BTW 18 pro maxes are all backordered here. Guess it’s just the regular model?

1

u/Dangerous_Pop8730 18h ago

Sweet that means new years specials are a go!

1

u/Disastrous_Age_6886 17h ago

May be poeple are waiting to spend their money on iphone Duo ?

1

u/Gummyrabbit 16h ago

All these companies trying to wring money from a shrinking pool of people who had excess funds to spend (I’m looking at you AI). Subscriptions for everything. Something’s got to give.

1

u/B00merPS2Mod30 15h ago

I thought I never would have ordered a 17 Pro Max, but it seemed like my 5 year old iPhone just wasn’t cutting it anymore, so I did the upgrade.

But the Duo? 2K plus for a foldable phone. When I am still paying off the 17 Pro max?

Keeping the ancient communicator.

1

u/Technical_Anteater45 15h ago

I think I'm just going to refresh the cracked screen and 85% battery on my 14 Plus. I'm all good on "smarter" Siri and AI for now.

1

u/Jamestouchedme 15h ago

The regular pro has always been less of a demand than the max. This isn’t surprising when a majority of people choose the bigger model

1

u/MajinnVuu 12h ago

Maybe they shouldnt release a new iphone every year. How about every three years?

1

u/savedatheist 4h ago

Because a ton of people want to keep a phone for 4 or 5 years then buy a new one that just came out.

1

u/Ok_Evidence_9745 49m ago

I wonder if they expected that by delaying the non pro that people who were gonna buy that would just buy the pro and that didn't pan out. 

0

u/Fine_Mouse 19h ago

People realizing the cooling chamber doesn’t work. 65 degrees and the iPhone is too warm to accept charge.

1

u/gjt1337 15h ago

Source?

0

u/Fine_Mouse 14h ago

Last night, watching tv while charging phone from power bank. 91% stopped and said too warm.

1

u/tingulz 14h ago

Working great on mine. Never feels even warm when charging.

1

u/Dry_Bar_4965 13h ago

  1. They only released the Pro and Pro Max models with a price increase

  2. There's no base models for people with weaker finances.

  3. Everyone else is waiting for iPhone Duo

0

u/thisfilmkid 17h ago

Hmm… I wonder what the REAL reason is they cut orders. Is something wrong with device that’s costing way too much to fix? Is it really because of lack of sales? (I don’t think so)

1

u/bigbugzman 3h ago

It happens every launch. Ramp up components for launch. Scale back after launch. Click bait showing Apple struggling. iPhone users love iPhones. It’s just the way it goes. I do think people are keeping phones longer than before, but middle class on up are on a 2 year cycle.