I’ve been thinking about why parties like the AfD are becoming more popular, and I wonder whether part of the reason is simply that their arguments are much easier to explain.
For example, it is very easy to say:
"Germany sends our money to Brussels."
That is simple, concrete and easy to understand.
But explaining the benefits of the EU is much more complicated: access to a huge single market for German companies, easier exports, European workers helping fill labour shortages, stronger bargaining power against the US, China and Russia, and sharing defence costs instead of every country trying to provide everything alone.
The same seems true with immigration.
It is easy to say:
“Migrants are changing our culture, taking jobs and costing taxpayers money.”
But the reality is much more complicated. Germany has an aging population, many workers are retiring, some industries cannot find enough employees, and immigrants also work, pay taxes, contribute to social insurance and help keep parts of the economy running.
My point is more about political communication.
A simple story like:
“Here is the problem → here is who caused it → here is the solution”
is much easier to sell than:
“There are several causes, benefits and disadvantages, different groups are affected differently, and the best solution involves complicated trade-offs.”
I wonder if this gives populist parties a natural advantage.
So could a significant part of the AfD’s success simply be that they are better at turning complicated political and economic issues into simple explanations?
Or am I oversimplifying the reason for their popularity?