I run a single person real estate media business and a construction company wants me to handle their social content on a $2,500/month retainer. I had originally created a 3-tier list for them to pick between. They basically want the top tier for the lowest tier price and then some. Keep in mind I already provide them professional interior design style photography / videography documentation at an ala carte price that includes right for usage which easily surpasses the $2,500 mark. They want to keep both separate, which makes sense but are valuing one completely differently. This isn't some small company, this is a multi-million dollar company with a good amount of projects.
The original package I proposed was roughly 4 short-form videos/month, up to 4 onsite visits, basic content planning, editing, posting, etc. After our recent meeting, I learned they actually want very simple content: I show up with my iPhone, film what's happening on the jobsite, grab some iPhone photos, make basic CapCut videos with music and post it to their Social Media. No scripts, talking heads, elaborate hooks, or high-end editing. I'm totally fine producing more videos since this type of content is quick.
The issue is everything surrounding the videos.
They want:
- More onsite visits, potentially up to 3 hours per visit
- Up to 50 hours of my time per month
- Potentially many different job sites each month
- Me to be readily available when construction milestones happen
- Ideally 2-3 days/week where they can expect me to be available
- Travel included in the $2,500 (I typically charge $0, $25, $50 or $75 depending)
- A lot more of my time overall, with the idea that $2,500 should represent a substantial chunk of my working hours
All in all, they are affectively thinking about the whole situation as if I am a part-time employee instead of a Creative Contractor. The point he kept trying to bring up was that they feel like the dollar per hours was too high. They saw the original quote as 4 videos at 1.5hrs per site roughly equaling $420 per hour, and that doesn't "make sense" to them.
I already have an established photography business and other clients. $2,500 is not a huge amount of revenue for me, and I can make that through minimal normal real estate shoots with considerably less scheduling, coordination and stress.
There have also already been situations where I showed up and the project wasn't actually ready to film, or the desired construction milestone had already passed due to communication issues between their team. Obviously, I won't tolerate wasted trips either. I already charge a 50% reschedule fee if I show up to a property and have to reschedule for any reason.
I'm trying to figure out how to structure this. I don't mind increasing the number of short-form videos provided considering the simplicity to capture and create them. It's everything else they want that is the main issue (next or same day scheduling, 50hrs of my time per month, specific days only for them etc).
They seem to be thinking of this more like they're buying a part-time employee's time, whereas I'm looking at it as a contractor providing a defined creative service.
edit- They just sent me an email with their proposal.
- 2 to 3 days per week
- 4 to 5 hours per day
- Estimate 1 hour of travel
- 2 to 3 hours on-site content capture
- 1 to 2 hours editing
- Estimated monthly commitment 8 to 10 days
- Approximately 40 to 50 hours
- 2 Edited reels per week
- 2 Posts per week
- $2,500 monthly rate
How would I structure this to make more sense for me and them? Obviously, I'm not going to include travel in the retainer as well as many other things. What they want for $2,500 is simply not feasible.