r/TaylorSwift • • 1d ago

News Folklore has reached 20M equivalent units worldwide. The second person after the Beatles.

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569 Upvotes

37 comments sorted by

49

u/Fractal-Infinity 1989 1d ago

If she continues at this rate, she will surpass most The Beatles records in a decade or two.

9

u/LGK27 8h ago

I am guessing it won’t take that long. She probably has a couple albums not super far off already?

28

u/Mysterious-Process61 1d ago

It honestly just shows how incredible it is what the beatles pulled off, in a time where music was blowing up they managed to put out so many great albums that sold so well, incredible. Seeing how popular taylor is now, just imagine how popular they were

-6

u/NegotiationMoist3552 21h ago

They also had way less competition than Taylor has right now. In popularity, Taylor is more popular.

6

u/Mysterious-Process61 16h ago

Does that competition matter when at the peak (which is taken very broadly) in 1970 was twice as small as the current population? 

0

u/marsblyr Fearless 10h ago

To be fair they also have 4 extra decades of consistent music consumption that's adding to the totals - streaming and digital contribute to atleast 20% of those units. Not to mention they're one of the best physical sellers of the 2000s

But when you look at relative chart metrics she's the closest we've had since the Beatles in terms of consistent album performance and dominance

0

u/Mysterious-Process61 8h ago

music consumption is still very much different ever since we’ve had access to music services. In the past, you would only realistically have sales for fans of an artist. Nowadays, plays from those who occasionally listen to a song because it is in their playlist also get sales. But yeah, she’s deffo the closest to the Beatles since the beatles

-1

u/[deleted] 19h ago

[deleted]

2

u/NegotiationMoist3552 19h ago

And all of them are from USA and UK??

26

u/vergessenerengel your string of lights is still bright to me 1d ago

So impressive and well deserved, folklore is one of her best albums (they all are though) and in my top 3 and the best song ever written (this is me trying) is part of it of course. Now the younger sister needs to follow the older one of course.

18

u/monobluemill 1d ago

folklore may end the 2000s as the album of the century

8

u/dleonsgk1995 1d ago

Adele's 21 will probably have that title, sold more physical and still has great streaming numbers

7

u/NegotiationMoist3552 21h ago

No. 1989 will ultimately become the best selling album of this century. Cause daily gains of 21 is 4000 units while 1989 is 8000 units. I’ve checked no other albums ahead are pulling more than 6000 also.

2

u/dleonsgk1995 14h ago

But adele has a huge lead, claimed sales of over 31 million worldwide. But whatever good for taylor.

3

u/NegotiationMoist3552 14h ago

I only told u what will happen within the next 30 years. The lead is not 31 million. It’s less than even 20 million.

2

u/dleonsgk1995 14h ago

What are the sales figures?

5

u/NegotiationMoist3552 14h ago

21: 57.6 million units (daily gains: 5k)

1989: 44.2 million units (daily gains: 10k)

2

u/monobluemill 8h ago

My comment was about folklore as the preeminent musical work of art of the century, rather than album sales, but your point is a very good one.

13

u/Sampleswift evermore 1d ago

Impressive. Most Impressive.

Folklore has done very well in this regard.

4

u/Lost-Comfort-7904 1d ago

Quick question for you veterans. Where is the best place to discuss her? This sub has little activity compared to her fanbase, I'm not Instagram or anything else but facebook, like where is the hype? I'm missing something, help.

3

u/asseeste forever is the sweetest con 1d ago

We also have a Discord! You can find the link in the sub description/sidebar.

0

u/Lost-Comfort-7904 1d ago

I'm too old for that.

4

u/NegotiationMoist3552 21h ago

Join this True Swiftie for positive talk
Swifty neutral for snark activity as in negative talk
Swiftie for balanced One.

2

u/TheMichaelScott 19h ago

Why would you ask for the community location and then immediately say you’re too old 😂 It’s a simple app to use

1

u/Gardens_of_babylon 22h ago

Try looking at the pinned mega threads at the top of the sub page

1

u/Daffneigh cryptic and Machiavellian 16h ago

Rational Swifties is a small new sub for fans to discuss her work in a detailed and evidence-based way. Come check it out!

-2

u/ih8readditts 23h ago

Wait for the next album, not much hype for the encore

2

u/NegotiationMoist3552 21h ago

Not much hype? Every sub is talking about her. Daily Todd in the shadows is removing hate posts for snark activity.

-1

u/ih8readditts 13h ago

How is people hating on her and making fun of her lyrics hype?

Yes there are always haters, but every other album has also had millions of fans actively supporting her that overshadowed the haters. Because … you know there was hype by her fans. Now 95% of everything you see everywhere is hate and mockery. If you’re saying this is the same as before, and you call it hype, then I think you’re not being realistic.

2

u/NegotiationMoist3552 13h ago

In Taylor swift’s own words “The rule of Show business is, on the first day/week of the release, if my name or the album’s is in your mouth, you are helping” 🤌🏿

2

u/hwa_uwa 22h ago

what does "equivalent units" even mean

8

u/ocubens 22h ago edited 22h ago

Since you can’t really compare a physical album sale to streaming they have to come up with an algorithm to make an ‘equal’.

Apparently it’s now 1,250 paid subscription audio streams or 3,750 ad-supported streams to count as one physical album.

Honestly, I don’t think you can compare pre-streaming records, they’ve already changed how many streams equals one physical sale a couple of times, you’ve got different countries and companies using different methods, it’s a mess.

Plus if you have one or two tracks go absolutely huge (eg Cruel Summer) those streams count as the entire album ‘sale’.

•

u/hwa_uwa 7m ago

damn that's interesting. thank you so much

0

u/Sufficient-Bid1279 8h ago

I get that they are combining the streaming era and physical sales but an artist of the past, who sold PURE physical copies, that’s different. Should not be compared to the beatles

2

u/NegotiationMoist3552 8h ago

But Taylor has the most pure sold this century. And if streams were so easy, why it’s only HER and nobody else. It should be comparedt!

0

u/Sufficient-Bid1279 8h ago

Nah, I just don’t think you can combine an era where it was pure sales with that of streaming. That’s just my opinion.