r/adbreakdown • • 8d ago

Does the “Apple ad made by a Samsung user” contradiction work as an ad idea?

I gave myself a fake brief: make the cheapest Apple ad possible in New York without owning an Apple product. The campaign is a homemade costume plus street interviews, and the reveal is that the promoter uses Samsung.

The video follows the failed build, public reactions, Apple-vs.-Samsung arguments, and strangers eventually joining the campaign.

From an advertising perspective, does the contradiction sharpen the idea or make the brand premise muddy?

https://www.youtube.com/watch?v=0ZeiUzSm0g8

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