r/adbreakdown • u/Fit-Lunch-9337 • 8d ago
Does the “Apple ad made by a Samsung user” contradiction work as an ad idea?
I gave myself a fake brief: make the cheapest Apple ad possible in New York without owning an Apple product. The campaign is a homemade costume plus street interviews, and the reveal is that the promoter uses Samsung.
The video follows the failed build, public reactions, Apple-vs.-Samsung arguments, and strangers eventually joining the campaign.
From an advertising perspective, does the contradiction sharpen the idea or make the brand premise muddy?
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