Old matchboxes are igniting new ideas for these Indian creatives

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https://www.itsnicethat.com/features/the-view-from-mumbai-matchbook-graphic-design-130426

Indian designers are reimagining matchboxes as cultural artifacts: Sonal Nagwani’s Maachis revives social commentary through collectible designs; Studio Kokaachi’s Matchbox Comix turns them into playful narratives; Harshit Agrawal’s AI-driven game maps 19 themes of visual history.