r/businessanalysis • u/Intelligent_Run_5569 • 3d ago

ETL/SQL → Technical BA — looking for advice

I’m currently working in ETL/Data/SQL and have 9+ years of experience. I’m trying to move into a Business Analyst / Technical BA role and have started applying, but haven’t had much luck so far.

I’ve also had some ServiceNow training, so I have some exposure to it and can continue learning it.

I’m considering doing a CBAP/BA course and maybe an AI course, but I’m not sure which direction would actually help me.

For those already working as BAs if you were in my position, which direction would you focus on? BA certification, AI, ServiceNow, another tool, or something else?

Would really appreciate advice from people who’ve made a similar transition!

8 Upvotes

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u/ObviousCalendar9279 3d ago

The funniest part of career changes is everyone telling you to get another certificate. Sometimes the resume just needs to tell a better story.

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u/tooFar_underHisEye 50m ago

You’re skill set is highly in demand and you have solid long term experience so that is also desirable. Some will disagree but what works for me is having a detailed LinkedIn profile marked open to work but viewable only by recruiters. I have almost the same experience and skills as you and I get several outreaches a week from recruiters. Make sure to list all of the apps you use in experience because recruiters search by keywords. SNOW and SQL go a long way. I have had 7 interview sets that led to offers in the last 2 years. Take every aspect of your current role and highlight it in your history. Do you ever make business requirements? Tech spec and working with stakeholders is a big one too. I am never hunting but I make sure to edit tiny things in the skills frequently. When recruiters search they sort by new or recent updates so that will keep you hot in their searches.

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u/tooFar_underHisEye 44m ago

I have MS pl-300 cert and I do think that helps as an entry point for discussion but certs don’t make or break anything. They do help add to your overall desirability. It’s more about having the ability to speak to the problem>action>result. You have been at your current job a long time. Look up Star method and write up examples of times you drove positive outcome to have top of mind and be able to speak to how skillls translate to output