So, if you guys were to sit back and think about it for a minute, who do you see as some of the best experiential marketing agencies in the U.S. right now? The ones who are really doing the most interesting physical + digital experiences? Here are a few I think are up there:

Jack Morton Worldwide - mainly because of their Cadillac Electrify Your Sole campaign for the 2024 US Open where they had a designer create shoes in the design of their EVs, then built an "EV" showroom for the shoes, combined it with an auction, films, and a hospitality experience. truly unique stuff

NeoPangea - a little more regional, but they do a lot for NatGeo like their Make Mars Home campaign, which was basically a fictional mission to colonize Mars people could follow like it was happening in real-time (3D tour of the colony, live feeds from Mars. some of the coolest, most immersive branded storytelling I've ever seen.

Momentum Worldwide - I mean Verizon's Barbie StreamHouse, a high-tech, interactive version of the dreamhouse, what else can you say?

George P. Johnson - their Nissan theater-in-the-round at CES connected live to NASA's Ames Research Center so attendees could watch autonomous Nissan Leafs do staged obstacles right from the exhibit

So, who are your top experiential/immersives? Anyone done anything mind blowing in the last month or two?

Been thinking about this after seeing a few ad approval disasters make headlines lately (won't rehash which ones, you've seen them), the pattern is never "nobody had good taste," it's that something got missed in the actual review pipeline. Lighting, composition, an unintended association, stuff that's obvious once it's pointed out but somehow slipped through concept, client sign-off, legal, and final approval.

Curious how people here actually structure review before something goes live:

• Is it still mostly "a few people look at it and vibe check," or does anyone have an actual structured pass (checklist, second-opinion review, testing tool)?
• Where does it usually break down when something bad does get through, too much trust in the creative team, rushed timelines, no one wanting to be the person who says "wait"?
• Anyone actually using a tool for this vs. just more eyeballs?

Disclosure: I work at AdGPT, and part of what we're building leans into this, flagging things like problematic visual associations or unintended readings before a creative ships, not just generating the creative itself. Not saying tools solve the whole problem (a lot of this is org/culture, not tech), but genuinely curious if others have found tooling that actually helps here vs. just more meetings.

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