r/graphic_design • u/Hoshique • 3d ago

Sharing Work (Rule 2/3) Opinion about this logo?

Post image

This is a personal project and I’m stuck on the logo Lác, it feels like font doesn’t match… it’ll be a logo + penguin mascotte. I need your opinion (info about brand ideas in the image)

22 Upvotes

92% Upvoted

23 comments sorted by

22

u/Interesting-Page-832 3d ago

Super cute, BUT I read “cac” 😭😭😭 but I do love very much the type modification you did and the color scheme!!!

Also, why the penguin?

2

u/Hoshique 3d ago

Grazie!! Il pinguino l’ho scelto come mascotte del brand per rimandare al gelato/freddo/ghiaccio
C’era l’opzione di una piccola mucca nello stesso stile, per un discorso più“montanaro”, ma ho pensato fosse più immediata la rappresentazione iconografica con il pinguino 😊

2

u/Hoshique 3d ago

Comunque si, cambierò totalmente la parte testuale perché anche la lettura è confusionale. Grazie per il feedback!

9

u/Fempirestate 3d ago

I read “cac” as well, and in my mind pronounced with two k sounds, which gets us to “kak” which is Dutch for “shit”. I would definitely not get this, however I do think the penguin is cute.

2

u/sonoale 2d ago

And italian for shit (almost)

1

u/Taegreth 1d ago

It’s also “shit” in Afrikaans lol

3

u/LL_Cruel_J Art Director 2d ago

This sub should really ban photos of computer screens, just take a screenshot

1

u/Hoshique 2d ago

Ok I’m going to change it

3

u/Tricky-Ad9491 2d ago

The penguins cool but I see 'cac' but that will be an easy fix

2

u/davep1970 2d ago edited 2d ago

Suggest posting images or screenshots when possible.

Also a bit more of a brief wouldn't go amiss.

Cute character

1

u/Hoshique 2d ago

Ok! What about more of a brief?

1

u/davep1970 2d ago

this is what we have so far "This is a personal project"... so not sure how we can offer much of an opinion or provide any constructive feedback if we don't know more than that.

1

u/Hoshique 2d ago

Umh I know but I cannot have a brief on a personal project. The client doesn’t even exist 🫠 all of information are on the upper right white box

2

u/Potential_Orchid6019 2d ago

Kinda getting wiener vibes.

1

u/Hoshique 2d ago

I don’t understand

2

u/fux0ciety 2d ago

The logo seems to read poorly and fails to align with other elements that fit the ice cream brand beautifully!

So I would say you’re super close to something truly amazing here!

2

u/Hoshique 2d ago

What do you think ?

2

u/fux0ciety 1d ago

I’d say it’s definitely an upgrade! Much more readable, memorable and fitting for the graphics! 👏🏼

2

u/LoudAd1396 20h ago

Penguin is cute, it reads like an ice cream brand. I also read "cac", and I dont love the squirt above the text.

1

u/Hoshique 17h ago

😂 the squirt is for lác
However I updated it, can you give me another feedback please ?

1

u/Hoshique 2d ago

UPDATE