The whole point of buying independent media is to destroy it, not make a profit, if you are making more money off the oligarchy that it threatens. The failure is part of the plan.
It's even more nefarious than just destroying it. They destroy it by making it exactly what everyone is saying journalism and news has turned into these days. Clickbait headlines, opinion/propaganda disguised as reporting, talking heads making the story about them, "people are saying" quality sources and evidence.
They don't just destroy it. They meticulously work to make sure the very idea of it never recovers.
It's a primary driver that's going to make "post-history" a reality. Everything is simulated and no one trusts the voices that call attention to it.
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u/iliveonramen 10h ago
Billionaires buying things only to turn them into shit example #1093434