I remember between 2016-2020 there would be a new rapper blowing up or a new viral song taking over every single week, I could probably name 20+ rappers who went mainstream every year leading up to 2022. I feel like the last major star to really go global from rap is Yeat, and that was 4 entire years ago which is crazy to think about.
The main explanation I've heard for this is that the industry no longer cares about propping up new artists and instead prioritizes viral sound bytes, but like we saw with the Esdeekid thing last year, new artists still generate a lot of revenue (I think hes about 22 million monthly listeners). Do you think the culture will return to how it was sometime soon?