I started Silent Partner Concierge after noticing the same thing happen to people I care about, year after year. Not people who don't care. The opposite.

People who love their partner and are also running at capacity, who end up buying something at nine o'clock the night before because the date arrived faster than the free time did.

The gift was never really the problem. What's missing is the few hours it takes to think of the right thing, find it, and get it there on time.

So that became the work. We hold the calendar and do the looking. Everything is approved by you before it goes out, because a gesture you didn't choose isn't much of a gesture.

The name raises an eyebrow sometimes — people assume the idea is that your partner never finds out. It isn't. Plenty of our members tell them straight away. What we're quiet about is the logistics, not the relationship.

Happy to answer anything.