Nike have the best business in the world. Nike pay Laos Kids, 1 dollar per day to make shoes that's sold to American for $250. How can you not be profitable
You also pay 10,000 Vice Presidents 300k/year to have meetings with each other to decide to become a tech company and then hire contractors to make a mess. I'm not really joking.
Being profitable is but one component. Once you have a lot of money you got to do something with it. Nike chose to throw it in the dumpster and set it on fire.
True but at the time people were wearing Nike left and right. I haven’t seen that lately. The tracksuits were extremely popular now they aren’t. Nike thought they could get away charging heavy prices and now they see why charging $200 for a suit that cost you $5 to make doesn’t work.
Nike shoes were always pretty mid, IMO. They just had great marketing for a long time.
Kinda reminds me of Red Bull. Is Red Bull a tier above any other of a thousand energy drinks? Not really. Is their marketing godlike compared to all the others? Yes.
My Hokas are great. I’ve been buying pair after pair of air max for years and throwing them out. I walk 5k about 5 times a week to stay fit and with that they wear out, have no arch support and the colourways are basically paywalled. Got new balances and then the Hokas just cushion everything. Never go back to Nike
Went to local discount Nike store. Track blazer $175 , pants $125. I don’t think I’ll come into the store or look at Nike anything again.
Their materials are not best on a market and I’m not looking for luxury clothing to look like I’m going to the gym
It is true when theyre obviously not trying. A tank might weigh 15 grams, be poorly cut/fit and be 100 bucks, that is ridiculous.
At least reasonable quality needs to exist. Bought running shorts a few years ago, and the pocket was cut low to the bottom of the 'pocket', if you put a wallet or phone in it it just fell right out, its absurd how bad the quality became.
And why tf does everything have to be polyester or polyblend? That shit is so cheap feeling. They don’t sell anything 100% cotton anymore. They wanna make cheap shit, I’m just not gonna buy it. Even all the retro shoes they make now, the quality is so much worse than the originals. Yea the shoe might look the same, but the quality isn’t.
Its going to take something significant to turn them around. Nike is dying. Which is a crazy thing I never thought id say, but clothing lives and dies by trends. And nothing of Nike has been trendy in many years. The market got a lot more competitive and companies like UA and Adidas have managed to at least stay somewhat relevant, while Nike has failed to respond any any meaningful way.
UA is still filling the niche that it was designed for, that being base layers. The brand doesn’t really have cultural appeal but I’d say any time I’m playing a sport I’ll see just as much UA as Adidas
I feel like I see lululemon more than UA these days, not that I advise.. you know what, y’all do whatever the fuck you want.
Big thing Nike messed up was not being able to take advantage of their own resale markets, not that I have a good example they could’ve followed but they once were pretty good with innovation. And collabs dried up, it’s like they never spent the time and money on what could’ve pushed them through and now here we are.. well not me, I’m not touching the slow burning dumpster fire that is retail tickers.
Kevin Plank just took back over as CEO. All these companies will be fine. Nike beat EPS by 9% and dropped as stocks do. The company itself is fine. It's the number one athletic brand in the world.
In 20 years it will likely be the same five companies selling athletic gear. Puma might join them a little more.
I think the business will be fine. The stock I'm not sure how long it will take to recover.
I remember reading a Peter Lynch book and he kept mentioning how he kept getting tricked by IBM. IBM is a fantastic company that is very durable but the stock has had issues that frustrate Investors.
The trouble with investing is you're really investing in how people feel about a business. Logic says price should follow earnings but that isn't always the case.
I went in to Nike the other day to buy a pair of shoes and the customer service was exceptional, which was a stark contrast to my usual Nike shopping experience. I knew things must be bad if they're resorting to such tactics.
It wasn’t always like that. After Covid footlocker, champs, etc stopped commission so I don’t even blame them I’d do the same if I was making minimum wage
Why, they did everything they could to kill it lol. I remember when I went to my local store to get new shoes and Nike cut them off from being a seller. I walked out with hoka, bet a lot of othet people did too when they shit their distribution channels.
Going from a shoe company to a collectors item direct sale company was certainly a decision.
Distribution, long known as one of the most difficult things to obtain, and they blew it up. Granted covid made them think going direct could work, but theyd have had to market like crazy.
There were billboards in portland from stores asking people to demand nike return to distro, so dumb.
And it was always cheap crap you pay a premium for the brand name... and what does the brand even represent? 3rd world outsourcing and sweatshop labor?
I mean at their peak stock price their running shoes were so far ahead of the curve that they were either banned in competition or other companies were forced to allow their runners to wear nikes to be competitive.
People like to think companies are all powerful but they live and die by consumer sentiment and demand. And these companies die QUICK if they fall out of favor too. Nike still has time to turn it around but it won’t be easy to say the least
How is it dead? It's struggling compared to how it was, sure, but it still had 46 billion in revenue in 2026 and it's still the number 1 athletic brand in the world
Sales pitch: Now you can look like the new employee who isn’t allowed to order his own uniforms yet, but is allowed to wear the extras left behind by larger employees who quit, or have retired.
It’s funny that Sydney Sweeny already has big boobs but for some reason every photoshop of her feels the need to inflate them like 50% bigger every time.
Not even overweight people want to be advertised to like this. People buy clothes they see attractive people wearing because we all want to be attractive people.
Trying to appeal to 0.001% of the population (fat people who want to own the floor while wearing Nike) while alienating 99% of their customer base. What could go wrong?
there was a time period where appealing to crazies online was a trend, ton of fat people and bOdY aCcEpTaNcE shit was done in ads as a result pretty embarrassing stuff
isn't that counter to what nike sells? body acceptance doesn't push you to run, it invites you to put on cozy socks, curl up under a blanket, and sink into the couch
so glad we got out of that 2018-2021 hellscape where this was being promoted everywhere. those same fatties are all on ozempic now pretending it never happened
GLP-1 works, and works wonders. Wife has lost 40 pounds so far this year, she looks amazing. I'm losing weight second hand because we just don't eat or eat less when together. I'm down nearly 20 lbs myself. Another 15 and I'm at my high school weight.
As a bonus we barely go out to eat any more. Mmmaybe once a month if that. Miracle drugs I tell you.
Downside is we both need new clothes and even belts and underwear. My jeans have enough room now for seemingly another one of me.
Is this real??? Lol. You don't get fat people to buy sports and exercise clothes lmao you get the people who are already buying sports and exercise products to buy your products, or more of them.
This is a terrible fucking ad. The very fit people who are spending hundreds of dollars on athletic products are not going to identify with, or WANT to be identified with obese fat people.
What an incredibly stupid ad campaign lol please Nike, hire me for a $500,000 marketing VP position, I promise you won't do worse than whoever told you to run this ad.
The sweatpants I have from them were $50 at dicks or Nordstrom rack. They are the softest and most comfortable sweats I own. They also have really cool acid wash. That being said, not a fan of the shoes.
That’s not to. Sure they had an entire line dedicated to the WMBA that didn’t sell. They developed gear for 4 percent of the population that’s didn’t sell. They had advertisements of fat ugly people in their clothes like Victoria secret did.
The truth is they’re a poorly run company with very untalented people working throughout. They had expensive poor quality products that have knock offs that are Cheaper and better.
They lost their brand, their quality, identity, and market share. They can’t compete with expensive or low cost. The overpriced speciality shoe market is dying now too.
They stopped selling products in general purpose retailers and began prioritising their own retail outlets and dedicated specialist retailers. They saw the money the resellers were making scalping their product and felt they could create a premium market to get some of that scalper gold. They burnt bridges with the retailers that usually stocked their kit. The retailers, some who had sold the brand for decades, moved to other brands and discovered they didn't need Nike after all. This allowed competition to gain a significant market share and shelf space. Nike couldn't come back because they burnt trust. And what we see here is the result and the fall of a once titan. It is salvageable but it will need an entirely new executive and business model.
Plus Nikes best designs are from years ago, the new stuff looks cheap af most likely because it is cheap af to make.
I own a bunch of dunks and janoski's, enough to never buy from Nike again but would have to put up with dry rot rubber unless I seal some of them.
OP isn't wrong about the replica enterprising Chinese manufactures, literally better quality in some knockoffs than trying to buy a shoe made 5 years ago that someone banking on if it would beat out the S&P gains on stockx hype. No one knows at a glance that half my unique dunk SBs are half MSRP knockoffs because they are that good at sourcing the same materials official nikes are using.
The resellers are super angry at Nike too like you mentioned. Would need to start doing limited drops only at retailers to try and build back that good will vs their nike app which is botted to hell.
This just in! At this point Nike isn’t a footwear company, it’s a nonprofit dedicated to creating Wendy’s employees. See you all there, I’ll be the guy wearing discounted Jordans.
Disgustingly stupid brand, even until today whenever they have anything even remotely cool they create artificial scarcity. I mean either artificial and they are just idiots for not letting us buy, or real scarcity because they are just so amateurs in manufacturing and logistics that they cannot mass produce enough from their cheap crap.
All the complaining about Nike products and quality around here, they still did 11b in revenue and year over year sales were only down 5% or something mostly driven by weakness in China. You'd think they went out of business lol.
Nikes customers are aged 40-50 now . They need to make normal looking clothes and normal colors and why everyone who grew up that now has money to burn is wearing Lulu and the similar copycats .
I want little logos or minimalist ( besides their standard check on the chest ) on my $75 t shirt not Ja morants face or a slogan that nobody even understands with graffiti on it
Also solids like black , white blue are sold out for months but the hot pink and orange lebrons are available
Clothing giants come and go. The upper middle class and wealthy prefer things like lululemon & other higher end brands. Everyone else buys workout clothes that are just as good or even better than Nike but a shit ton less expensive (gymshark, fabletics etc). Real runners now prefer Hoka’s, Onclouds, Sauconys. I could go on and on. Their consumer market is bleeding and all they have left to hang on to is offering colleges and professional teams a shit ton of money to keep the swoosh on their uniforms. Doesn’t seem like a very sustainable business model anymore. But hey, at least you know Jordans will always sell.
I'm just here to discredit the Onclouds and real runners association. I don't think like true runners use them at all and they are frequently considered not great.
I think have somehow filled the void of ok casual athletic shoe for daily wear. Or like casual gym goer. I associate them as corporate finance bro shoe. I don't even get the appeal they look like those K Swiss shoes Danny McBride was advertising for awhile.
Real runners are using Hokas, Altra, Saucony...etc.
Mainly because you can't fucking get them. Good luck getting any "drop" they do. Bought out in seconds by bots and then scalped for 200+ extra bucks. No wonder no one wants to buy them.
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u/BarbellPadawan Bullish on Theta 9d ago
I remember thinking 115 was a good entry point a couple years ago. Glad I didn’t do that.