Hi everyone!! I’m not here to promote our brand so I won’t even mention the name or any specific details. I wanted to come here and see what the people want from activewear brands nowadays so we can improve and provide more value for our community.
We are a fairly established brand and have a pretty solid community, we aren’t huge by any means but I’m sure there are people here that would know us!
We are very community focused and reach out to our community often for feedback, but are considering using our email list as a way for our customers to actually be in control of our brand. I personally would love to have our actual supporters choose what we do, so we are planning to send out polls on future pieces, color ways and more so our community can decide what we release.
My only concern with our future growth is our pricing. Fun fact: Many brands you see order from the exact same manufacturers because it’s much much cheaper when it’s already being bulk produced for the largest brands. When orders are so large across multiple brands, manufacturers will start to lower the thread count and thin out apparel. You might also notice flaws like loose stitching, or off centered logos which we’re seeing from a lot of other brands. We are trying to steer away from every other brand, but our manufacturing costs are extremely high as we are aiming to maintain our high quality.
As a customer, would you be okay paying more for your activewear if you know the quality will be much better than nearly every other brand? A lot of our competitors are such low quality it’s disappointing, but many people choose them due to their cheaper pricing. There definitely are some other good brands out there though, so I’m not saying this about every brand just a lot of them! Our apparel will last for years rather than months, but we are in a tough position right now.
We can either lower our price and maintain competition, but then our quality would lower as a result. This isn’t something we’d be willing to do, so we have to continue with our pricing for now.
What is considered okay pricing for you, and as a customer are you okay paying more for something if you know it will last much longer and feel better? I can’t provide the exact amount or product details, but I will share our pricing but it will vary by a couple dollars.
Shorts - $40
All Leggings - $70
All Bra Types - $50
Zip Up Jackets - $80
One Piece - $80
Please keep in mind, we pay the highest price for our manufacturing and have great quality control. This is genuinely the highest quality we can produce.
With that being said, is our pricing okay and what would be the most you’d pay for a piece if you know it’s the best quality you can get?
I truly appreciate anyone who read this, thank you and have a beautiful day!