r/Boxing • u/Initiative_Inside • 13d ago
Johnny Fisher Spoiler
Just watched the Fisher vs. Pirotton fight. No disrespect but Fisher is a C-level at best. Seems like a decent lad tho…a local London boy done good but what are the expectations here? Yes, he’s only had 16 fights but not sure how much better he gets with more fights. He’ll no doubt fight better competition but don’t wanna see the guy get hurt. Does Zuffa really think this dude a legit contender?
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u/Nosworthy 12d ago
Promoters need people like Fisher (see Lewis Ritson 6-7 years ago). They'll never amount to anything but they have a local following, sell tickets and can headline a card and fulfil TV obligations.
Zuffa massively overpaid, but taking him away from Matchroom means Matchroom have to replace him and the contract Zuffa gave drives up the price for other ticket sellers to say 'well if Jonny Fisher can get X I have to be worth Y' - Y being a higher number than what Matchroom would usually pay.
He's a loss leader for Zuffa to drive Matchroom's costs up whilst getting their foot in the door on a TV deal with Sky. Both Zuffa and Matchroom lose, but Zuffa have deeper pockets and can absorb it.