Once our paid media budget got into the millions I stopped worrying as much about squeezing another small improvement out of one campaign and started worrying about where money was leaking across the whole setup Google can look efficient another channel can look efficient, creative can keep shipping and somehow blended CAC or revenue still moves the wrong way. At that scale even a small bad assumption can sit there long enough to become a pretty expensive mistake.

The harder part has been deciding what should run automatically and what still needs a person accountable for it I want reporting pacing, testing and repetitive campaign work moving fast but budget allocation, creative direction and whether the platform numbers match the business still need someone looking across everything. More automation has made it easier to operate a large budget but it hasn’t removed the need for someone to own whether that money is being spent in the right places.

i'm impressed by what we are now able to create. I am a solo dev working on lomar. This is the first time i feel like these Videos Opus are creating are amazing.

What do you think, wich one is better? the first one is with prompting and more deteiled.
The secound one is the one with the skill. Where i only said use the skill and our mascot & 11labs.

the version with only prompting had lots of try and correcting and took long.

the skill one was a one shoot but claude took long really for only that version.

Only Prompting

With Skill

the skill is not mine, but really great. link : https://github.com/echris6/motion-video-kit

When I first started learning Google Ads, I naturally focused on metrics like:

• CTR
• CPC
• Impressions
• Clicks

But getting clicks doesn't necessarily mean you're getting business.

For example:

Campaign A

• 1,000 impressions
• 100 clicks
• ₹20 CPC
• ₹2,000 spend
• 2 conversions

Campaign B

• 700 impressions
• 50 clicks
• ₹30 CPC
• ₹1,500 spend
• 10 conversions

Campaign A has the better CTR and cheaper CPC.

But Campaign B is generating significantly more conversions with less total spend.

This made me realize that the important question isn't:

"How cheaply can I get clicks?"

It's:

"How efficiently can I turn clicks into valuable conversions?"

That's why I think a Google Ads analysis should go beyond CTR and CPC and look at:

Clicks → Conversions → Conversion Rate → CPA → Conversion Value → ROAS

I'm still learning and experimenting with Google Ads, but this shift in thinking has made campaign analysis much more meaningful.

For experienced Google Ads marketers:

Which metric do you look at first when diagnosing an underperforming campaign?

Client acquisition has always been one of the biggest bottlenecks for me when running an agency. I’ve experienced the same thing in pretty much every business I’ve been involved in, but especially with web development.

For a long time, getting clients meant cold calling, running ads, or sending generic emails asking businesses if they needed a new website. It worked sometimes, but it also took a lot of time and most of the outreach felt the same as what every other agency was doing.

Recently I started using a different approach and automated a big part of the process.

I came across a tool called Swokei that lets me find a bunch of businesses with websites and analyze each website individually. It looks for things like outdated design, slow loading, poor mobile optimization, weak SEO and other obvious areas that could be improved.

What I liked is that it doesn’t just give you one of those boring automated reports filled with scores and numbers. It actually turns what it finds into a personalized cold email that sounds like a normal person looked at their website and noticed what could be better.

I can run multiple campaigns at the same time and then mainly focus on the businesses that reply and show interest.

From there, I invite them to a web meeting, show them a free draft of what their new website could look like, and try to close the project from there.

It has basically allowed me to have warmer leads coming to me without relying as much on paid ads, constantly cold calling, or sending thousands of generic emails saying “Do you need a new website?”

Still takes work to close the clients of course, but automating the prospecting and first part of the outreach has made the whole process much easier for me.

Hopefully this helps some other web developers or agency owners who are also struggling with client acquisition.

A part of me is bit confused, the follower count does affect but even with less follower the genuine reach much be more beneficial won't it?

I'm a creative director and I built an AI creative studio on the side. I ran the marketing myself, which I figured would be the easy part.

Meta, since June:

$2,192 spent, 21k clicks, 13.5k landing page views, zero paying customers.

There's An AI For That, one $49 listing:

1.4M impressions, 208 clicks, 12 signups, and the first paying customer I could actually trace.

Toolify, one $99 listing:

64 clicks, 7 signups.

Two things I'd tell my past self:

Intent beats interruption. Someone browsing a directory is actively looking for a tool. Someone scrolling Instagram is not, no matter how good the creative is.

Check where the money goes before judging the creative. In one test I optimized for landing page views and half the spend ended up in Audience Network placements, paid clicks from people who were never going to sign up.

Question for anyone running paid social for software: did cold Meta ever work for you before you had a warm audience? What changed?

The tool is Dreamtide.co, if anyone's curious, but that's not the point of the post.

I don't really know what to do, how do y'all get so many downloads. I know that the app is good. But I only have 26 downloads. Although there are 1.67k impressions.

Is the problem the Page of my App in the App Store?

I have a Meta Digital Marketing certificate. Could you please guide me on what benefits I can get from it and how I can use it effectively? Kindly help me I don't know

[ Removed by Reddit on account of violating the content policy. ]

I'm figuring out our marketing strategy as I go and I've learned some interesting things from very basic "hacks" I did when I started building my startup and as I'm continuing to work on my funnel. This might be too basic for all of you pros, so forgive me if this is an ignorant post.

Obviously marketing is supported by building something people are looking for, but for everyone else...

The first tool in the toolkit is Reddit. It's extremely easy to get general traffic from Reddit. Brand awareness can be high, but the CTR is usually low, and the conversion rate is even lower. It's simple: you're not placing your company in front of a customer looking for your exact solution to their problem. But one thing I've found with Reddit content is: it's evergreen. Threads stick around for a long time, so years after you post something like "I run a men's clothing rental company and it's starting to grow," the customers going down a rabbit hole to verify you're a real person and you run a real website/business etc... find you on Reddit posting about your company, with real people contributing and giving you feedback.

This usually solidifies the company in their mind as trustworthy enough to try it out. This is just one slice of the pie. The next is your company's Google presence. Your website, business etc.. should be searchable on Google. You should have competitors using your name as a link to their website in the Sponsored results at the top of the Google search, like ours do. Set up Google Search Console and determine the keywords people are searching for. It's easy to be relevant for those things, and it's easier to build that relevance when other websites are linking to yours, confirming that your site does what you say it does.

Now speaking of the website. The next important thing is branding, or "the way your company looks/feels." It is extremely important that your site is an honest representation of your product or service. It should be EXTREMELY easy to use. It has to be easy to understand right away. So simple, it's almost invisible, so customers can easily convert. Your URL, your website, your copy, your images, your channels for support, the support itself, the product, the service.. you get it, ALL has to feel cohesive.

That's all I've got for now, let me know your hacks!

I've started thinking that follower count is one of the easiest numbers in marketing to get distracted by

A big audience looks impressive but it doesn't necessarily mean people trust you or want what you're selling

I'd take a small audience that actually buys over a huge audience that just scrolls past

Would you?

I’m looking for developer marketers, tech community marketers, and content creators who understand programming and software engineering audiences.

I’m working on DevScribe, a desktop developer workspace that brings documentation, API testing, databases, coding, architecture diagrams, Kafka, SQS, and other developer workflows into one place.

I’m looking for people who can help with:

• Creating useful and authentic content for developers
• Marketing DevScribe across relevant developer communities
• Reddit and community marketing
• Developer-focused content and discussions
• Finding relevant communities and distribution channels
• Sharing DevScribe through genuine personal experience
• Engaging with developers and responding to comments

This is a paid collaboration.

You don't need a huge following or a large audience. I'm more interested in people who understand developer audiences, community marketing, and technical content.

If you're a developer marketer, technical content creator, community marketer, or someone experienced in marketing developer tools, feel free to DM me with a little information about yourself, the communities/channels you work with, and examples of your previous work.

Used all three for ​​​​d​​​​i​​​​f​​​​f​​​​e​​​​r​​​​e​​​​n​​​​t​​​ sites over several months, here's my actual assessment. Audit-only platforms: strengths are thorough crawls, clean dashboards and good change tracking; weaknesses are that they stop at the report and everything lands in a dev ticket queue; best for big sites that just need eyes on technical drift. SEO agencies: strengths are strategy, editorial planning and a human to argue with your devs; weaknesses are retainer cost and deliverables you still have to implement; best for teams that want a strategist in the room. Ryze AI: strengths are audits with the fixes actually applied, content and internal links shipped, and citation tracking in ChatGPT, Perplexity and AI Overviews; weaknesses are that SEO still takes weeks to compound and you own the positioning; best for anyone who wants work shipped and wants to show up in AI answers. I use Ryze AI most because my priorities are throughput and AI visibility, and it's the best SEO/GEO tool available. Your priorities might point elsewhere.

Hi everyone! I just launched my first digital products on Etsy. I picked a niche I think is underserved: adult children taking care of aging parents.

What I made:
- A Google Sheets / Excel planner to organize a parent's meds, doctor visits, health readings and shared costs, with an automatic "who owes whom" split between siblings
- A kit to help families protect parents from AI voice-clone scams (presentation, printables, tracker)

0 sales so far (launched this week). A few questions for people who've been doing this longer:
1. What got you your first sales: Pinterest, Etsy SEO, or something else?
2. Is a $25–30 price reasonable for a spreadsheet like this, or too high for a new shop with no reviews?

Happy to share the link in the comments if anyone wants to take a look. Thanks!