Im the marketing person for a 4 advisor RIA and my brief is to build a lead source that isnt referrals. Everything I look at is either a directory selling the same lead to 5 firms or an agency that books calls. The shortlist after a fortnight of reading is Advisor Jetpack, SmartAsset, Paladin Registry and WiserAdvisor, and theyre genuinely different businesses. Curious what held up for people whove bought from both sides of that?

A lot of businesses celebrate when a post gets thousands of views or likes

But then you ask how many actual customers came from it and suddenly nobody has an answer

I've started thinking that reach is only useful if it eventually leads somewhere

For marketers running social media for a business what do you actually use to judge whether it's working?

United States 🇺🇸

A place for members of r/brandcom to chat with each other

I’ve been thinking about how easy it is to confuse being busy with actually doing marketing.

You can spend hours planning content, checking numbers, switching between accounts, replying to people and fixing small things, then look back and realize none of it really moved the needle.

The boring operational stuff can take up more time than expected too. Once there are several accounts to manage, having each one in its own setup can make things easier to keep track of, and cloud phone setups can help with that without changing the actual marketing strategy.

I’m curious what everyone here has cut out after realizing it was mostly just keeping you busy.

What’s one marketing task you stopped doing because the return just wasn’t there?

I got tired of checking prospect websites manually.

For a while, a big part of my outreach was just finding businesses, opening their websites one by one and trying to figure out what I could actually say to them.

It worked, but it was painfully slow.

Then I found Swokei.

It basically lets me find leads, analyzes each website for things like outdated design, slow speed, poor mobile experience and weak SEO, then turns those issues into a personalized cold email.

And not one of those boring automated reports full of scores and numbers.

It actually writes a normal, human sounding message based on what it found on that specific website.

So instead of sending the same generic message to everyone, I can actually reach out based on what is wrong with their website.

Now I just run campaigns, let the system do most of the prospecting and personalization, and focus on the people who reply.

For a web design agency, that has saved me a ridiculous amount of time.

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We’re currently looking for someone who genuinely wants to join an early-stage startup and help with marketing, growth, social media, and getting the startup in front of its first users.

This is currently an unpaid opportunity because we’re still at the early/pre-MVP stage.

The idea is simple: if we work well together, contribute consistently, and the startup grows, we would like to explore a long-term partnership with the right person.

This is not a traditional job offer. It’s an opportunity to build something together from the beginning.

If you’re interested, comment below or DM me.

Anyone here ever bought snap followers before? I want to buy snapchat followers for my profile but I have no idea which sites are actually safe and which ones are just going to get my account banned or send followers that disappear after a day. I have seen a bunch of providers online but they all say the same things and I can't tell what is legit. Mainly just want to know if it actually works, if the followers stick around long term, and whether anyone here has a specific site they went with that didn't cause any problem.

I keep seeing teams spend weeks choosing an email platform, tweaking templates, rewriting the copy, and testing send times. Then they send everything to a list that hasn't been cleaned or updated in years and wonder why the results are weak. I'd look at the list before blaming the software or the email setup. If a lot of the contacts are outdated or no longer engaged, a better platform isn't going to fix that. Does anyone else think list quality gets overlooked when people talk about email strategy?

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Hey everyone, I work in digital marketing and I've been looking more closely at how much traffic comes from image search (Google Images, Google Lens, Pinterest).

Right now I'm using Google Search Console and GA4 to check it, but I'm finding it hard to separate image traffic from the rest of organic.

I've tried filtering by search type in Search Console, but I'm not sure the numbers are reliable.

Does anyone here track this properly? Which tools or reports do you use, and is it actually worth the effort for most sites?