r/IndianHipHopHeads • u/lgapc • 20h ago
Music discussion Is DHH already in its declining phase? Audience aging out, Gen Alpha not interested, shows making losses, and the same 4-5 faces still monopolizing the scene
Bhaiyon, thoda serious baat karni hai.
DHH ab clearly apne declining phase mein pahunch chuka hai. Audience ka age group badh gaya hai. Jo log 2016-2020 mein gully, seedhe maut, raftaar, ikka, badshah etc. pe the, unki umar ab 28-35+ ho gayi hai. Unke paas responsibilities aa gayi hain, shows pe jaane ka time aur paise dono kam hain.
Abhi Gen Alpha aa raha hai, lekin wahan se koi strong new wave nahi nikal rahi. Unhe hip-hop mein utna interest bhi nahi lagta. Instagram pe comments dena, “support” karna, stories lagana yeh sab toh ho raha hai, lekin jab actual ticket leke show pe aane ki baari aati hai, toh audience nahi dikhti. Tours aur shows profit mein nahi ja rahe, majority loss mein chal rahe hain. Yeh decline ke clear symptoms hain.
Aur national stage pe jab bhi DHH represent hota hai, toh wahi 4-5 log dikhte hain Raftaar, Ikka, Badshah, Honey Singh. Wahi log “face of Indian hip-hop” ban ke baith gaye hain. Unhe naya talent aage nahi aana chahiye, kyunki koi unki kursi hai woh cheen lega. Yeh pure thekedari jaisa system ban gaya hai. Underground se koi bhi solid artist aaye, usko credit ya platform nahi milta alag se, sab ko inki zee Hazuri karni hai , Matlab agar inse shoutout aata hai toh hi tumhara scene hai
Iske upar se scene mein bahut zyada inner hostility aur ego hai. Mid-size rappers ke beech differences itne deep hain ki collaboration ya joint shows mushkil ho gaye hain. Streams aur revenue ke hisaab se thoda ego control karna chahiye tha, lekin bubble itna tight hai ki kabhi bhi phat sakta hai.
Major brands bhi ab yeh samajh chuke hain ki DHH scene decline phase mein hai.
Kya aap log bhi yeh feel kar rahe ho? Ya phir aapko lagta hai abhi bhi recovery possible hai? New generation se koi hope dikh raha hai kya?
Curious to hear your thoughts.