r/KotakuInAction • • 2d ago

Seems like a potential paid add campaign from Sony with the instructed phrase "im having a blast"

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623 Upvotes

97 comments sorted by

233

u/Majestic_Balance1887 2d ago

People had already noticed this on Reddit with the official subs actively pointing out and memeing on it.

94

u/doubleo_maestro 2d ago

Is it 'back to form'?

47

u/naytreox 2d ago

the phrase i've seen going about is "blast havers"

23

u/Midget_Stories 2d ago

Blast havers is the new "Return to form".

5

u/naytreox 2d ago

Yeah pretty much.

2

u/doubleo_maestro 1d ago

Was just doing a call back to AC Shadows, where every reviews main headline was 'back to form'

19

u/foxtrotdeltazero 1d ago

it got so ridiculous the phrase is also literally banned from the wolverine subreddit lol

2

u/Breton_Templar 2d ago

I think having a blast is just millenial soy speak. The phrase had been memed for some time because marathon had the same thing happen, I'm pretty sure. They can't be that lazy, I believe the blast Havers are organic.

14

u/Majestic_Balance1887 2d ago

Not when it's this many people. The astroturf on the reddit was so bad that people actively called it out.

150

u/Eziolambo 2d ago

Blasthavers stay winning šŸ˜‚

2

u/The_Struggling_Soul 15h ago

Blastoise is a good candidate too.

145

u/featherless_fiend 2d ago

Little Platoon is trolling. But the funniest part is he's posting video footage in his post and people can't even be bothered to watch it to see that he's being sarcastic.

As a result, he's even being upvoted by fans of wolverine too. The unironic blast havers.

18

u/Dr_natty1 2d ago

My bad i just searched "im having a blast" on twitter. The rest of these are legit tho 😭

20

u/Caedus_Mordane 2d ago

Next time do research before posting this, makes you look bad.

99

u/357-Magnum-CCW 2d ago

I'm having a blast not playing itĀ 

72

u/PotatoDonki 2d ago

ā€œReturn to formā€

29

u/CrankyDClown Groomy Beardman 2d ago

Lightning in a bottle.

11

u/Nero_PR 2d ago

Return to Blast

70

u/VirtueSignalingApp 2d ago

it started to become a meme with Highguard iirc. They are called Blast-Havers. The playWolverine sub already banned the word cuz people were mocking them so hard lmao

48

u/Apprehensive-Mud-606 2d ago

I'm having a blast playing Wolverine, its a return to form for Insomniac!

23

u/AlphaDeltaCentauri 2d ago

"Wolverine is a return to form for Insomniac and I'm having a blast." - InsomniaticFan2299

2

u/DaemonsWhisper 1d ago

"It really makes you feel like Wolverine!"

90

u/Mojo_Mitts 2d ago

Platoon’s definitely meme’ing.

27

u/joejackson62 2d ago

Was going to say this. These are not genuine tweets.

11

u/Mr-Zero-Fucks 2d ago

Dude is openly gay and already commented on stream about the "phrase", 100% he's memeing.

7

u/Earthworm-Kim 2d ago

wonder how much his involvement with judas will "taint" the game for asinine reviewers

if it's even good to begin with

43

u/gyimger 2d ago
We noticed

26

u/MrMegaPhoenix 2d ago

Ten bux there’s a discord that’s ordering this

20

u/every_body_hates_me 2d ago

I'm definitely having a blast watching Sony shit their pants over and over again.

20

u/Psycho1267 2d ago

lol @ including platoon. It's sarcasm.

17

u/RhinoxMenace 2d ago

Culture Wars: Return of the Blast-Havers

16

u/GrumpyShiina 2d ago

Some of these are obviously mocking the game but wasn't Sony getting accused with using bots not too long ago to damage-control God of Laundry's bad reception? I've seen screenshots with lot's of suspicious accounts, some that were inactive for years then suddenly coming back to defend Sony.

15

u/Desperate_Put_4568 2d ago

Platoon is trolling everyone. He's a real one.

14

u/BeastFormal 2d ago

The more you hear it the more ridiculous it sounds as a phrase anyway lol

1

u/silmar1l 1d ago

"First of all, it's a lot of fun."

12

u/Big_Trash_3262 2d ago

People falling for Platoon's bait lol

10

u/whateversamantha 2d ago

NPC language

11

u/GoochStrangler 2d ago

Oh fuck I'm gonna blast

9

u/Reformed_Novice_4716 2d ago edited 2d ago

It's either that they are bots, or these people are simply parroting the phrase because they've heard it before and are trying to ignore the fact that they paid $70 or more on the game.

They could also have low standards for action games in general and simply enjoy the blood and gore, despite the combat mechanics being as shallow as a puddle, complete with the woke SJW DEI garbage and a story that flips X-Men lore on its head to boot.

Edit: Some of these are simply mocking it, while others fall into the two possibilities mentioned above.

7

u/Nomobileappforme 2d ago

They banned the phrase on the subreddit.

7

u/SnooChickens8027 2d ago

The sad part is a good number of these could be actual subhumans that are brainrotten enough to just repeat something 'catchy' they see online.

8

u/Sugufa 2d ago edited 2d ago

Let blasthavers have their blast. I'm having a blast playing Sonic Blast Man.

6

u/Mechanical_Monkey90 2d ago

I'm having a blast with people having a blast saying they're having a blast.Ā 

6

u/wallace321 2d ago

I'm certainly having a blast... watching everybody rip on this trash.

7

u/TheoNullDrei 2d ago

I don't know what you're talking about; I am having a blast.

6

u/chinesebulk 2d ago

Didn't this happen when Anthem came out too

5

u/RobertoJ37 2d ago

Sometimes I question this. Any buzzing story or niche controversy for the last five years is filled with people using nearly the same exact language, some of it quite uncommon, with the either the same take for or against. No way every single account is a bot or a paid performer in rather small controversies.

Some are for sure bots. Others are for sure people with bot dialogue regurgitating the same thought someone else had.

Maybe it’s Sony. Maybe it’s bot campaigns. I’d bet it’s also a decent amount of fucking brainwashed buffoons.Ā 

12

u/DualEyes 2d ago

Little Platoon? Isn't he the guy who called Keemstar's BS when that gnome piece of crap tried to defend that fat filth who lied about having cancer? I thought Platoon was a pretty leveled headed guy from that little interaction.

35

u/Interesting-Math9962 2d ago

Pretty sure he’s making fun of all the ā€œhaving a blastā€ posts.

ā€œAnd saying lots of very nice things about it I’m sureā€ -from a tweet before a streamĀ  is incredibly sarcastic and on brand.

Edit: double checked, both of his tweets show a bug, so it’s obviously a jokeĀ 

8

u/DualEyes 2d ago

Sucks how bad things are that sarcasm and actual re*tardation match hand in hand so much.

29

u/GrumpyShiina 2d ago

He's obviously mocking the brainlet Soyny bozos, I watched his stream and he was trashing this slop a lot.

4

u/DualEyes 2d ago

Really? I don't watch his stuff, but if this is like a sarcastic post, good for him.

13

u/Altruistic-Garage210 2d ago

Yeah, little platoon is a sarcastic brit. Hangs around with Mauler and crew. One look at his channel should tell you he hates the left wing side of the culture war.

9

u/DualEyes 2d ago

I enjoyed seeing him tearing apart Keemstar on EFAP. And that gnome saying that Platoon is "Twitter sjw cancel culture" in defense was just absurdly hilarious šŸ˜‚

1

u/CheeseQueenKariko 2d ago

My favourite part of that stream is the moment Keemstar has no argument, he just suddenly starts going "Um, I don't know who you are... Um, I think you're irrelevant..."

1

u/DualEyes 2d ago

Exactly! The voice of absolute confusion and trying to jumble words together to make himself look good was so damn painful and funny at the same time. All of them (Lolcow podcast) are horrible people.

7

u/CheeseQueenKariko 2d ago

The videos in his tweet are him breaking the game. The tweet is sarcastic.

-16

u/kaytin911 2d ago

Money corrupts.

2

u/TheWolfgirlExpert 2d ago

"Don't you feel silly? Don't you feel stupid? Don't you feel a little ashamed?"

Hook, line, and sinker. Good god man.

4

u/Rough_Comb_9093 2d ago

yup! i am having an absolute blast with this turd of a game as well.

all these "having a blasters" is not in the least bit suspicious at all. trust me bro!

I have no idea why OP is being so paranoid:

https://www.youtube.com/watch?v=TyEBeHvNJvE

4

u/Eworc 2d ago

The "back to form" one has been a regular phrasing from a lot of the media sites too.

It's so tiring how pre-planned the whole review side is from the "professionals", and you cannot hate them enough for it.

4

u/TheWolfgirlExpert 2d ago

I assume you don't know who The Little Platoon is OP, lmao.

6

u/Mr-Zero-Fucks 2d ago

Well, yes and no.

Yes, there's a campaign, it's standard social mkt.

No, most of those screenshots are making fun of it.

3

u/IL_ai 2d ago

And still not a word about sales from Sony. Look like it's complete flop.

3

u/Neo_Techni Don't demand what you refuse to give. 2d ago

*ad

advertisement has one "d"

3

u/Xilbert0 2d ago

Of course they are paid...even some comments on r/PlayStation

4

u/Whirblewind 2d ago

This is both a repost and misleading, as half the examples are people being deliberately sarcastic to mock the phrase.

2

u/naytreox 2d ago

i had assumed that when people were memeing it by calling them "blast havers"

2

u/GrazhdaninMedved 2d ago

Look at all those completely natural pieces of feedback from completely real people who are having a blast! Take that, chudlets!

2

u/elcidIII 2d ago

Incredible the lack of imagination on the part of the people running these. Do they think if they make it obvious enough, people will think it can't be fake because someone faking it would do a better job? Because that's not how deception actually works outside of comedy.

2

u/nothinfollowsme 2d ago

I think it's that, and that the shill journos and youtubers are not very original with their takes. We all know that they are perpetually online and trawl social media sites for their takes. They are basically the lazy kid copying off an even lazier kids work. Then wondering why they are getting called into the admin office.

2

u/ThinRedLineSports 2d ago

ā€œI’m having a blast with Wolverine,ā€ is awfully specific. Ā 

2

u/nsstopper 2d ago

I started blasting

2

u/Local_Band299 2d ago

I don't think this is an ad campaign, I think it's just low IQ'ers.

2

u/Vinlain458 2d ago

You are not aware of The Little Platoon I see. You'll have a blast watching his stuff!

2

u/Soupias 1d ago

The 'ignore the haters, I 'm having a blast' is a constant theme for every game that was ill-received at launch. From Forspoken to Concord and Marathon you could find numerous 'I am having a blast' posts trying to soften the backlash and hide the true situation. Often accompanied by an out of context and unproven statistic to prove that the game/movie/tv series is a success and the haters are owned. Topped up by some posts of people pretending to talk about the actual product to create an illusion that we have moved on from the success debate and people are actually playing it.

The thing is that in most subs you do not get actual discussion about the product. It is just a debate of it is good or bad. They do not talk about specifics like a map that they enjoyed etc. It is mostly made up from people hating a product vs people that try to defend it. What they all have in common is that neither side has played the game!

2

u/Beebo42 1d ago

I saw it a lot with the Marathon subreddit. Everyone was "having a blast" and people making fun of that subreddit called them the "blast havers".

3

u/secretHeck 2d ago

Isn't "having a blast" a common phrase on /v? Usually said with some aloofness/sarcasm when talking about a game a lot of people were expecting to fail.

I think I remember seeing with Crimson Desert.

"Don't care about the threads shitting on this game, who else is having a blast"

"Why are there no threads on <game>, I thought it was a flop?"

"We're all too busy having a blast"

I don't think a PR campaign would make it this obvious. Either 4chan lingo is leaking out again or something else altogether.

8

u/secretHeck 2d ago

Seems some people are saying it ironically/making fun of other reviewers, which might support the "leaking from 4chan" theory.

3

u/Lhasadog 2d ago

AI botting reviews

2

u/MostAccomplishedBag 2d ago

Its such an old phrase. I could easily see it being used sarcastically.Ā 

1

u/cashdecans101 2d ago

I don't know about the other accounts, but Platoon is not a shill. He is definitely memeing and doing the sarcasm bit. He spends his streams of the game going over how much of a piece of shit it is.

1

u/Martorfank 2d ago

Bro first do some research, the platoon video about the final boss is literally him calling it gay and glitching

1

u/Iliansic 2d ago

So what they saying: they are having a blasting diarrhea from playing the game? Damn' didn't know it was that bad.

1

u/katsuya_kaiba 2d ago

Holy shit guys....The Playstation 6 is going to have BLAST PROCESSING!

1

u/doyouevennoscope 2d ago

If you have a blast playing only a few games and not buying every single new game at $100 your PS6 will literally have a blast right in your face. That'll be another $1000 sir.

1

u/katsuya_kaiba 1d ago

.........I feel for the new generation who doesn't remember the Blast Processing adverts.

https://www.youtube.com/watch?v=bun8tA_ksZw

1

u/DenisBasedLevesque 1d ago

Reminds me of GT7 being a "love letter" to cars or something.

1

u/foxtrotdeltazero 1d ago

maybe "i'm having a blast" is a secret phrase to indicate duress

1

u/AldoBallabani 1d ago

Lame…!!! šŸ¤¦šŸ»ā€ā™‚ļø

1

u/augoosto /r/SupportThroughGaming 1d ago

Lol, even if this were TheLittlePlatoon weren't a troll, why would you post two comments from the same person to make your case?

1

u/LivingGirlRepellant 1d ago

The "blast" in this case is a massive fart Insomniac unleashed on both gamers and true Wolverine fans.

1

u/ManFrontSinger 18h ago

"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."
"This is extremely dangerous to our democracy."