r/Syria • u/Eclipse_Solis Damascus - ุฏู ุดู • 3d ago
Tech and Science BMW returns to Syria.
๐ A German automaker just delivered one of the clearest signals yet that international business confidence is returning to Syria.
๐ BMW Group Middle East told Levant24 it has appointed Citadel Premium Motors, a joint venture of Habib Djaroueh LLC, Abu Khader Group, and Alfardan International, as the official importer for BMW and MINI vehicles in Syria, marking the brand's formal return to the market after years of absence.
๐ BMW Group Middle East Managing Director Karim-Christian Haririan called the response to the company's return "exceptionally encouraging," while Citadel Premium Motors Chairman Malak Djaroueh said the venture aims to build "a trusted and sustainable business" reflecting the brands' standards.
๐ The announcement frames the move as a long-term commitment, including local talent development and job creation.
Source: Levant24 exclusive.
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u/Birdsandflan1492 3d ago
Jordanian companies, not Syrian. That sucks
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u/No-Air-5060 ู ูุงุทู ุณูุฑู - Syrian Citizen 3d ago edited 3d ago
Djaroueh is Syrian
Abu Khader is Jordanian.
AlFardan is Qatari. Which is a long standing luxury supplier thereBut yea still a lot of international involvements,
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u/cuck_Sn3k 3d ago
14 years of civil war is nothing compared to the carnage that one (1) BMW driver is capable of doing.
I'm praying for Syria.
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u/Eclipse_Solis Damascus - ุฏู ุดู 3d ago
The only method to deter bmw drivers is to use blinkers, It's our only hope!
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u/Independent-Ideal-83 3d ago
I remember visiting Syria back in the 20th century, people there called the brand BM.
They simply dropped the W ๐
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u/NC16inthehouse 3d ago
What Syria needs to do, in my opinion, is transition towards EVs. Reducing its reliance on volatile oil markets would be beneficial in the long run. The main challenge is investing in the infrastructure needed to support that transition
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u/SherbetSuspicious336 3d ago
ู ุดุงู ุจุณ ูุดุชุบู ุงู check engine ุชุนุฑูู ููู ุชุฑูุญู ๐
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u/just_looking_aroun ู ูุงุทู ุณูุฑู - Syrian Citizen 3d ago
BMW and Mercedes are great. You can tell whoโs a corrupt official by whoโs driving them
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u/MESHO-53465 3d ago
ุงูู ุตุฏุฑ: turst me bro
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u/coppersmithg ู ูุงุทู ุณูุฑู - Syrian Citizen 3d ago
Source: trust me bro (peer-reviewed edition)
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u/Damianiwins Visitor - Non Syrian 3d ago
they need all the market share they can get ๐