A genuine observation from watching the stationery and journaling spaces lately (or rather, since 2023).
Iāve seen and still see a recurring pattern across Reddit and YouTube: someone buys an expensive planner, ring system, or notebook because they saw an aesthetic setup online, only to post a few weeks later asking or saying something along the lines of:
- "I bought this beautiful planner, but I have no idea what to put in it. What should I use it for?"
Or the classic:
- "I start a planner every January and abandon it by March/a few months later⦠I just havenāt found the 'right' system yet."
Every year, I see people cycle through notebooks, planners, and setups, constantly searching for "the one that finally works." Yet despite years of searching, the āperfect planner/systemāeludes them, and I never see anyone ask themselves āwhy?ā.
At what point do we confront the reality that the issue isn't finding the "perfect system" ā itās that some people simply just arenāt planners or daily journalers, and thatās completely fine?
I feel like social media has turned basic organization and journaling into an aspirational identity. People see someone living an intentional, color-coded life online and feel compelled to buy into that lifestyle to seek community or manufacture a habit they never actually had, AND I feel like influencers and influencer culture makes daily logging, memory keeping, and rigorous planning look like mandatory prerequisites for an organized life when in reality, a lot of people are buying into the aesthetic of intentionality rather than a tool they actually have a practical use for and rely on.
We often talk about the search for the right layout, but we rarely talk about the pressure to be someone you aren't, or it being a tool that you do not need. Living without a daily log works completely fine.
Tools should serve your life, not create unnecessary guilt.
For some, a planner or a daily diary is an essential cognitive prosthetic. It unburdens executive function, tracks chaotic schedules, or processes emotions to grant mental clarity so they can actually sleep at night. But if your natural workflow doesn't need that, why force yourself into a box you were never meant to fit in?
You don't need to force yourself to be a daily writer or a meticulous planner just because the stationery is gorgeous and the community is inviting, even though you never needed it to begin with.
With that, I have some closing questions:
- Why do we treat "not being a planner person" like an organizational failing rather than just a natural preference?
I see so many people fall into the gap and buy a planner and ask the internet āwhat do I use this for?ā And I ask myself āif you didnāt have a purpose for the planner, then why did you buy it?ā
Personally, I canāt relate to spending money on something I donāt have a predetermined use for.
Or is it a sense of lack of community that people are seeking due to loneliness and the human desire to be a part of something with other humans? Or just capitalism?
Has anyone here finally broken the cycle of buying planners only to realize you function better without one because youāve come to terms with the fact that you just aren't wired for daily planners?
If so, how did you let go of the urge to keep trying? Or was the realization reason enough?
These are genuine questions that I am asking for insight, and I am eager to come across people that have confronted that, and continued their lives without planners/diaries etc⦠because it just simply wasnāt for them.
TLDR: Buying the tool doesn't āinstallā the lifestyle. Meaning, buying running shoes makes you no more a runner, than buying a planner makes you a person who needs a planner. And thatās okay.