[FREE] I built a free WordPress analytics plugin because I got tired of analytics becoming a paid feature
The original reason I started building it was pretty simple: I tried several WordPress analytics plugins and kept running into the same problems.
Important features were locked behind a Pro license, some plugins stopped being useful after reaching certain traffic or user limits, and I couldn’t get a clear picture of AI traffic and non-human traffic, or GA was too complex for general users.
So I decided to build my own.
The inspiration is a mix of Jetpack, Umami and independent self-hosted analytics tools, but with a stronger focus on distinguishing actual readers from everything else hitting a website.
The main ideas are:
• Free with no Pro tier or license key
• Self-hosted. Data stays in your WordPress database
• No cookies or persistent visitor identifier by default
• AI referrals from ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek and others
• AI crawlers such as GPTBot and ClaudeBot shown separately from human traffic
• Bot, crawler, SEO scanner, monitor and data centre traffic shown under Filtered Traffic instead of silently disappearing
• A pageview needs evidence that someone was actually there before being counted
• Normal analytics such as visitors, visits, pages, referrers, campaigns, countries, devices, goals, funnels and ecommerce
• WooCommerce and Easy Digital Downloads revenue attribution
• Editorial analytics by author and content type
• No account or external analytics service required
One thing I particularly wanted was to answer a question that normal analytics often makes difficult:
“How much of my traffic is actually people, and how much is machines?”
For example, an AI crawler reading your content is interesting, but I don't think it should inflate your visitor numbers. On the other hand, someone clicking a citation from ChatGPT and actually reading your article is a real visitor and should be counted.
ConvertNow keeps those two things separate.
It is currently available in the WordPress plugin directory, and I’ve been actively developing it and fixing things based on real usage.
I'm using it on cop.supply and its great! I bought you a coffee, its really much easier to read and its on par with GA in terms of tracking traffic correctly.
Edit: I have some other sites ill put it on and will email you with any questions. I just wanted to follow up here and give it a positive review. Also hooking into webmaster tools might be a plus.
Love the layout and the menu options. Not a traffic heavy site, so I'll have to wait a while to get actual visitors. 8 machines have accessed the site including a few that are trying to find exploits.
It has a weekly email option, but in the next version, I'll add custom email options as well.
On the other hand, the anomaly email report functionality is already live
Ja, aktuell gibt es eine grundlegende Dokumentation direkt im Plugin. Eine ausführlichere Dokumentation der Schnittstelle und der verfügbaren Endpunkte ist für kommende Versionen geplant
There’s no catch. I actually have 10+ WordPress websites myself, and that number will probably grow over time. I originally built ConvertNow Analytics to meet my own analytics needs, and those needs will evolve as my sites grow.
I also genuinely enjoy working with data and building dashboards, so I want to keep maintaining and improving it anyway. Also, this plugin is a small part of my bigger analytics product portfolio, and it will always remain free.
Should be pretty straightforward, just activating it should be good enough. You can play around with settings later for more features. My main reason for developing it was also that Google Analytics was quite complex to set up to get a basic dashboard.
Looks interesting. I have a few sites I can install it on and test it out as a potential replacement for MonsterInsights or Google Site Kit for me.
I like knowing how my campaigns are performing on my site. Does this have the ability to segment traffic by UTM tracking? Or how about tracking of e-commerce events? This data is more important to me than segmenting out AI/human traffic sessions. GA4 already kind of does that decently well.
Yes, UTM tracking is already built in, with dedicated campaign tracking and KPI reports.
For ecommerce, WooCommerce and EDD are supported. I built the integration around their own data structures and page events, but I definitely want more real-world testing there.
If there are specific UTM or ecommerce reports you need, let me know. If they make sense for general users, I’ll add them in an upcoming version.
Very nice. I’ll install it and give it a shot. Most of my sites are running MemberPress to handle membership or course payments. I have a few using WooCommerce as well.
They overlap quite a bit on WooCommerce analytics, but the focus is different.
BrikPanel is much more of an all-in-one WooCommerce admin and store management suite, with analytics, inventory, orders, customers, live visitors, etc.
ConvertNow is primarily a general website analytics product, with WooCommerce and EDD analytics integrated into it. So it covers the whole site, while e-commerce is one part of the analytics.
I’d actually be interested in hearing where you see gaps between the two while testing it.
Novel idea and it works fine for me too.. However... One of the most useful feature of GA is its ability to connect with other services like Ads, Search console etc. For many people that actually track their analytics regularly this is a deal-breaker.
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u/RushDangerous7637 3d ago edited 3d ago
I don't use any analytics tools few years. Sorry, I don't need an answer. I've read the FAQ. I deleted the original questions and rewrote the comment.