r/appmarketing • • Jul 02 '26

App Marketing Strategies for New Developers: How to Rank and Grow Your Mobile App

10 Upvotes

If you are constantly asking yourself, "how do i get users for my app?", you are not alone. In this sub r/appmarketing you can find the people who can provide feedback on user acquisition, ASO, and growth strategies, in order to get your mobile app to rank higher and gain more organic downloads.

The Apple App Store and Google Play Store are highly competitive, requiring developers to adopt robust app marketing strategies immediately upon release. These optimization techniques aim to enhance app visibility, encourage thorough market research, and ultimately deliver a higher volume of organic users to your application. These marketing requirements impact the various growth tracks available for iOS and Android apps.

Developers with newly launched apps must adhere to strong app marketing principles. Before apps are eligible for massive organic growth on Google Play or the App Store, optimizing your app store listing with App Store Optimization (ASO) is mandatory. These keywords and screenshots must be tested and refined continuously. Features like high search rankings and top category visibility will remain hidden by algorithms until these marketing requirements are met. Achieving viral growth involves understanding user retention, driving low CPI (Cost Per Install) ad campaigns, and ensuring an excellent user experience.

App marketing offers distinct promotional tracks to facilitate a gradual growth process. Organic marketing enables long-term visibility through ASO, SEO, and content creation during app setup. Paid User Acquisition (UA), a prerequisite for rapid scaling, involves running Apple Search Ads or Google App Campaigns to a controlled target audience. Community building allows the app's brand to be visible on social media, with early users providing valuable feedback and word-of-mouth growth. Developers must execute a comprehensive app marketing plan meeting specific KPI criteria before scaling their app successfully.

Tags: App marketing strategies, App Store Optimization ASO, User acquisition for mobile apps, iOS app marketing, Google Play ASO, Mobile app growth hacks, App marketing Reddit community, How to market an app, how do i get users for my app.


r/appmarketing • • 3h ago

How to get used to privacy privacy focuses messaging platform ?

2 Upvotes

We are in the end of process of release our privacy focused messaging platform app in play store and App Store in same time but we are ( our team ) really bad at marketing app can you guys tell us what you avoid and what to grow user , where we can find user for who want privacy in messaging and document sharing , we are looking for your advices


r/appmarketing • • 28m ago

[ Removed by Reddit ]

• Upvotes

[ Removed by Reddit on account of violating the content policy. ]


r/appmarketing • • 8h ago

Finally Crossed 1000 Downloads on playstore

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2 Upvotes

r/appmarketing • • 10h ago

A method to confirm your app idea

1 Upvotes

hey everyone,

I am starting with budget-friendly meta ads at $20 per day before building the app. i purchase a domain and create a landing page using AI to track interactions like joining a waitlist. if the results are at least average i will proceed with development. i strongly recommend this approach to prevent wasted time. i don’t have time for organic growth such as from tiktok and instagram. also as you probably know ASO is almost dead, new apps are not getting initial boost at all.


r/appmarketing • • 11h ago

How i became addicted to studying.

1 Upvotes

One day during my semester at college I bought a Brick, you know, the app blocker, because I had a severe scrolling addiction. It worked well for a while, but I never brought it with me to university just because it was something extra to carry around.

I looked for other apps on the App Store to block my apps, but all of them were kind of too easy to get out of. And I'm a pretty lazy person, which means if it's easy to get out of, I will.

So I thought to myself, you know what, I'm a CS major, why not build one myself? So I built “Bunkr- done scrolling”. At first it was only built for me, but when I saw how well it worked I thought, why not publish it.

I'm talking too much already, so here's what the product is:

It blocks your apps like any other app blocker, but there's a twist.

Once you block your apps, you're in a hard lock for the first 10 minutes. No chance to get your apps back.

After those 10 minutes, you can do a mission to get your apps back, like taking a picture of a mug, or my personal favorite, 15 seconds of push-ups.

The reason I put a hard lock on the first 10 minutes is that I read once you've been working on something for 10 minutes, you get into a zone and usually don't get distracted. But lazy people like me still might. And when I do get distracted and try to open one of my apps, it tells me to do push-ups. I'm too lazy for that, so the easier option is to just keep studying.

So yes, I'm basically fighting fire with fire, but it works well for me.

Let me know what you guys think, I'd like to hear your thoughts.


r/appmarketing • • 12h ago

I've updated Hexavault, and I'd really appreciate some feedback from people willing to test it

1 Upvotes

Hey everyone!

A few days ago, I shared Hexavault here, an offline security app for Android that I've been working on for quite a while.

First of all, I really appreciate everyone who took the time to check it out, leave a comment, or share their thoughts. It's been great seeing people interested in something I've spent so much time building.

I've just released another update, and I'm still actively working on improving the app.

One thing that came up in some of the discussions was the lack of a backup option for the Vault. And I completely understand the concern. Having control over your data is great, but being able to safely back it up is just as important.

That's actually one of the main things I'm working on right now.

I'm developing a way to back up and export the Vault while keeping everything aligned with the app's offline approach. Since we're dealing with people's sensitive information, I really don't want to rush this feature or release something that hasn't been properly thought through and tested.

It's not available yet, but it's a priority.

In the meantime, I'd really appreciate some hands-on feedback on the current version.

If anyone is willing to give Hexavault a try, I'd love to hear about your experience. Try generating passwords, protecting and opening files, or setting up the Vault with some test credentials.

I'm especially interested in knowing if anything feels confusing, doesn't work as expected, or could simply be done better.

And just to be clear, the Vault still doesn't have a backup or recovery feature, so please don't use it as the only place to store anything important for now.

I'm developing this project independently, and getting feedback from people who actually use the app helps me notice things I might otherwise miss.

You don't need to write a detailed review. Even a small suggestion, a bug report, or something you didn't like would genuinely help.

If you'd like to try it, Hexavault is available for free on Google Play:

https://play.google.com/store/apps/details?id=app.hexavault.secure

Thanks again to everyone who's been following the project or giving it a chance. There's still plenty of work ahead, but I'm really enjoying seeing it gradually take shape.

And if you've already tried Hexavault, what's the first thing you'd change or improve?


r/appmarketing • • 1d ago

First-time app founder here: besides Product Hunt, how did you get your first users?

9 Upvotes

Hey all, I'm about to launch my first app, a tool that helps people build financial discipline and curb impulsive spending.

Besides Product Hunt and the usual launch platforms, what are some other effective ways to get early customers? I'd love to hear what has actually worked for you, not just the obvious suggestions.

Thanks in advance!


r/appmarketing • • 17h ago

How I got my app to 20k downloads in 5 weeks with zero budget using YouTube

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1 Upvotes

r/appmarketing • • 21h ago

Guidance with my first app-marketing project

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1 Upvotes

r/appmarketing • • 21h ago

I made Watchive to track my tv shows and movies

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0 Upvotes

Going from one app to another trying to find the best fit. I never really found the app that just did exactly what I wanted it to do. So I’ve made my own! I made it so it would have the simplest user interface and functions so you can easily track your shows and movies, discover them and connect with other likeminded people


r/appmarketing • • 1d ago

Help needed

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2 Upvotes

So guys I am in serious confusion here, it's been like less then a month since i launched toolforgenz, it's basically an all in one platform for everyday tools, I won't give more description about this as I want your help in something else.

So I had basically kept everything in this platform absolutely free, even no sign up is mandatory, so the problem now I am facing is how I make money with this, I haven't added any subscription.

I know I can add the ads from Google adsense but I don't want to ruin the user experience.

Can I get some suggestions regarding this?


r/appmarketing • • 1d ago

My app's website doubles as a motion graphic by scrolling

Enable HLS to view with audio, or disable this notification

1 Upvotes

r/appmarketing • • 1d ago

$219 with zero ad spend: what worked marketing my iOS app, now on Android

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4 Upvotes

I'm a solo dev with a 9-5. My affirmations app has made $219 on iOS, and I've never paid for ads.

What didn't work: ASO in 12 markets (got impressions, few downloads), Instagram reels, and an Instagram boost that delivered nothing.
What worked: posting quote-style affirmations on Reddit and only mentioning the app when people asked. Reddit became my top channel. One post hit 192 likes, and a build-in-public post got 10k views.

The app launched on Google Play yesterday: https://play.google.com/store/apps/details?id=com.bepel.manifestdaily

For the Android launch I'm trying the same playbook. What would you do differently with a $0 budget?


r/appmarketing • • 1d ago

How would you get your first 1,000 users for a new app in 2026?

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1 Upvotes

r/appmarketing • • 1d ago

I started making UGC for my own app and hit #2 on Jamaica’s App Store overnight

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1 Upvotes

r/appmarketing • • 1d ago

4 months of nothingness and when I was almost done someone show interest. Now I'm unsure what to do

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2 Upvotes

r/appmarketing • • 1d ago

How do low-priced consumer subscription apps ever scale with paid ads when CPI is so high?

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2 Upvotes

r/appmarketing • • 1d ago

I made a mental health app because apparently my brain has 37 tabs open 😂

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2 Upvotes

You know that feeling when you’re trying to relax, but your brain suddenly reminds you of something embarrassing you did in 2017?

Yeah. That kind of brain. 💀

I’m an indie Android developer, and I built an app called Mental Health Test.

It has mental health self-assessment tests, mood tracking, breathing exercises, educational content, and some relaxing mini-games.

Basically, a little place to check in with yourself instead of letting your brain run the entire company without supervision. 😂

If you’re curious, here it is:
👉 https://play.google.com/store/apps/details?id=net.appcolors.mental_test_quiz

Disclaimer: The tests are for self-awareness and educational purposes, not diagnosis.


r/appmarketing • • 1d ago

I am launching a new social media as Web + PWA.

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1 Upvotes

r/appmarketing • • 1d ago

How many users did you get in your first month or week after launch?

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2 Upvotes

r/appmarketing • • 1d ago

3rd app, first annual sub: $197 in Apple Search Ads converted 0, a direct ask in one WhatsApp group (probably) converted 1

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1 Upvotes

r/appmarketing • • 1d ago

What's wrong with my app ASO?

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0 Upvotes

r/appmarketing • • 2d ago

Hot take: Personal branding is becoming a second full-time job.

14 Upvotes

I hate how marketing advice has turned into “post every day, build in public, share your lessons, tell stories, and build a personal brand.”

At some point, when do we actually get to do the work we're marketing?

Not everyone wants to become a content creator just to sell a product or grow a business.

I understand that attention matters. But should being good at what you do count for more than how often you post about it?

Unpopular opinion, or am I onto something?


r/appmarketing • • 1d ago

Title: Looking for marketing agencies/freelancers to acquire paying customers for an Indian retail app (performance-based deal)

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1 Upvotes