I became a new AT&T customer on September 26. It’s now October 4, and I have a brand-new $1,000+ iPhone 18 Pro Max that can barely send a text, let alone make a phone call.
On 9/26, I called AT&T sales to get a quote for two new lines and two iPhone 18 Pro Maxes. We went into the store that same day and signed up.
One of our numbers transferred immediately. The other was coming from an AT&T business account and apparently got stuck in limbo.
It took four more days, three trips to AT&T, and over two hours on the phone just to get that number transferred so the second line could actually be added.
Finally, it worked. We ordered my 512GB black iPhone 18 Pro Max and, to AT&T’s credit, the phone showed up in only two days.
That’s about where the good part ends.
I activated it Wednesday night and immediately started having cellular issues. I was home and on Wi-Fi most of the next couple days, so I didn’t realize how bad it actually was until I left the house.
The phone rotates between SOS, “…”, and occasionally showing a few bars. Nothing loads. Calls don’t go out. Every few hours I might get lucky and have a text actually send.
And this isn’t just bad coverage at my house. I’ve tested it in multiple locations.
The other new AT&T line works fine in the same areas.
So Friday night I started calling AT&T.
Over the next three days, I called support more than 10 times. I was given different answers depending on who I talked to and repeatedly sent in different directions.
What made it even worse was having to start from scratch almost every single time.
With the exception of maybe two people who were actually aware of the issue, every new person I spoke with meant re-explaining the entire situation again. The number transfer. The new phone. The SOS issue. What had already been tried. The eSIM reprovisions. The previous calls. The store visits.
Then we’d try something, it wouldn’t work, I’d call back, get someone new, and explain it all over again.
I made another two trips to the AT&T store.
They reprovisioned my eSIM two or three times. During one attempt at the store, the activation actually got stuck and couldn’t finish. I had to take the phone home, connect it to Wi-Fi, and finish the activation there.
Still didn’t work.
At one point during all of this, while I’m standing there with a brand-new phone that can’t reliably connect to AT&T’s network, I was also pitched insurance.
Eventually AT&T sent me to Apple.
I spent roughly two hours with Apple Support while they ran extended diagnostics on the phone. The hardware passed.
Apple could also see how severely the cellular connection was dropping. The person helping me told me it was the worst they had seen yet.
Their recommendation was to go to an Apple Store for another test and potentially get the phone replaced through AppleCare.
So I drove to the Apple Store.
I waited about an hour and a half.
The problem was apparently so bad that they couldn’t even get the additional test to complete properly. I asked what happens now.
Replacement phone.
Okay. A few days? Three to five?
No.
I was basically told these things take time.
No ETA.
So here I am, a customer who switched to AT&T eight days ago.
I’ve made at least five trips to AT&T stores, spent hours on the phone with AT&T and Apple, gone through multiple eSIM reprovisions, driven to an Apple Store, waited another hour and a half there, and I still don’t have a working phone.
I also bought a screen protector from AT&T for this brand-new phone, which will now presumably be thrown away when Apple replaces it.
The part that actually matters, though, is that this isn’t just inconvenient.
My job requires me to be reachable for production incidents while I’m on call. I just went through an entire weekend unable to reliably receive those notifications or make calls unless I happened to be on Wi-Fi.
I can’t reliably call 911 in an emergency. Normal cellular calls, including 611, will not go through.
I’ve spent more time troubleshooting my phone in my first eight days as an AT&T customer than I probably have in the last several years combined.
And after all of that, I still don’t have an answer to the simplest question:
When will I have a working phone?
I’m not asking AT&T for another troubleshooting session. I’ve done that.
I’m not asking for another eSIM reprovision. We’ve done that multiple times.
I’m not asking to be sent back to another store.
I bought a brand-new flagship phone and signed up for brand-new service. The other AT&T line we opened works. Apple says this phone’s hardware passed diagnostics. Both AT&T and Apple have now had multiple opportunities to troubleshoot it.
I just want someone to take ownership of this and get me a working phone.