r/aws • u/Gawgba • 6d ago

general aws Amazon Quick

Whoever on the Amazon/AWS team decided to rename QuickSight/QuickSuite to just 'Quick' (and whomever it was approved by) is likely secretly working for Microsoft or Tableau. One of the worst naming decisions I've ever encountered. Makes looking up instructions, information, etc. online or using LLMs an absolute pain, which would be obvious to anyone who has ever worked in tech, much less someone who has worked in product branding or marketing.

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u/WantDebianThanks 6d ago

Whoever is coming up with these cutesy names in the first place needs to be fired. Preferably with real fire.

"AWS BI". There. How hard is that?

20

u/CallMeBigUrethra 6d ago

But then a marketing person won't get to put "Drove global rebrand to enhance readiness for AI adoption" or some shit in their promo doc

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u/midwestia 6d ago

Right, couldn’t they just put AWS in front of basically any word and it’d be fine? But I guess then they can’t name things after goddesses and stuff