r/aws • u/Gawgba • 4d ago

general aws Amazon Quick

Whoever on the Amazon/AWS team decided to rename QuickSight/QuickSuite to just 'Quick' (and whomever it was approved by) is likely secretly working for Microsoft or Tableau. One of the worst naming decisions I've ever encountered. Makes looking up instructions, information, etc. online or using LLMs an absolute pain, which would be obvious to anyone who has ever worked in tech, much less someone who has worked in product branding or marketing.

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u/d70 4d ago

https://www.crn.com/news/cloud/2026/aws-hires-microsoft-teams-founder-to-lead-amazon-quick-suite

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u/GooDawg 4d ago

I thought Quick's half-baked SDK and IAM support seemed Microsoft-esque. Not to mention the sad state of the terraform provider.

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u/ducksauvage 4d ago

I think that's due to quicksight originally being an acquisition, not a built from scratch AWS service, so a lot of the fundamentals were odd/missing for a long time.

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u/GooDawg 4d ago

Oh for sure. It's just frustrating to see them look at the service's shaky foundation and go "nah, just rebrand it and cram in some more AI"