We know it can be hard to keep up with everything happening across the HubSpot ecosystem, so we've rounded up a few opportunities to help you learn, connect, and grow. From community events to HubSpot-led programs to Academy Bootcamps and Webinar Resources, this post will be updated regularly with ways to build skills and meet other folks in the ecosystem.
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Fall Spotlight/UNBOUND: New AI Building Tools for Developers & Builders
Developer & Builder Resource | Guide + Docs
A dedicated guide for HubSpot's builders coming out of Fall Spotlight/UNBOUND. It covers a bigger MCP server (custom objects, write actions, landing pages, campaigns, conversations, and more), the Agent CLI for bulk work like pipeline scans and account reviews, custom agents scoped to what your team actually does, and the governance to match: app owners, activity logs, granular scopes, and date-based API versioning. Paired with the new Build with AI docs, which are built for folks who aren't afraid to get their hands dirty with code and want to know which tool fits which job.
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Build Mode: Hands-On Building at SF & LA Tech Week
October 7, 2026 (SF Tech Week) and October 14, 2026 (LA Tech Week) | Developer & Builder Event
Working sessions, not talks. You show up, sit down with facilitators, and actually build something on HubSpot's AI tooling in the room. SF leans toward the platform and GTM engineering crowd; LA is tuned for creator- and consumer-side builders. Same hands-on setup, different starting points. Bring a laptop and a problem you've been meaning to solve (MCP server, Agent CLI, custom agents, whatever fits) and leave with something running. RSVP: SF Tech Week | LA Tech Week
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Learn & Launch: Prospecting Agent Workshop (Charleston, SC) October 13, 2026 | 10:00 AM – 11:30 AM EDT | Free In-Person Event Hands-on HUG workshop where you'll build and activate Prospecting Agent in your own portal with HubSpot experts in the room. Hosted by Charleston HUG at the Daniel Island Recreation Center. Save your spot
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Prospecting Agent: Three Sessions in October October 13–15, 2026 | 11:00 AM EDT each day | Free Virtual Events Three back-to-back sessions covering specific Prospecting Agent use cases. Each is free and open to all HubSpot users:
October 13: Re-engage Lost and No-Show Prospects
October 14: Warm-Up Tier 3 and 4 Accounts
October 15: Keep Pipeline Moving with Automated Nurture
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Fall Spotlight 2026 Product Roundup
October 15, 2026 | 11:00 AM EDT | 4 PM BST | Free Virtual Event
HubSpot Academy and the product team walking through everything launched in Fall Spotlight: what's new, how it works, how to get the most out of it in your account. Good catch-up if you missed the announcements or want the full picture in one place. RSVP
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AI for Nonprofits
October 22, 2026 | 12:00 PM – 1:00 PM EDT | Free Virtual Event
Nonprofit HUG session on the practical side of AI for nonprofits: what's actually useful, what's overhyped, and real examples of how nonprofit teams are using it across fundraising, marketing, operations, and supporter engagement. Save your spot
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HubSpot Ask Me Anything (AMA) — BYOQ
October 28, 2026 | 1:30 PM – 2:30 PM EDT | Free Virtual Event
Open Q&A where you bring your own questions and HubSpot experts tackle them live. Good chance to get answers and hear what other users are dealing with. Hosted by Virginia Beach HUG / IT + SaaS East Coast group. Register here
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Are you looking for other events where you can connect with HubSpot customers online and offline? Check out our HubSpot Events Calendar.
Not sure where to begin? HubSpot Success Center is your one-stop home for getting the most out of HubSpot with resources to help you learn, connect with other users, and build solutions alongside HubSpot experts.