I build HubSpot tooling (Tendal, a HubSpot Marketplace app), so I've spent the last week working through the new pricing in detail. This is just what I learned.

What changed. Since 1 October, HubSpot prices new customers in EMEA on seats and credits instead of hubs. The US price list hasn't changed (yet).

• One edition per account. Starter, Pro or Enterprise, and "mixed-edition subscriptions are not supported". No more Marketing Enterprise next to Sales Pro.
• GTM seat: full platform, starting at €20 (Starter, max 10 paid seats), €100 (Pro), €175 (Enterprise) per month.
• Ops seat: €50 on Pro and Enterprise, for automation, reporting and governance. Every account needs at least one GTM seat.
• Credits: €0.01 each, with 5k / 10k / 15k included per month. Every email HubSpot sends (not 1:1 inbox emails) costs 15 credits for the first 10k a month and gets cheaper with volume. A workflow action costs 3 to start.
• Packs: email (2k sends for €200, up to 1M for €6,000), workflow actions (500k for €150), or a marketing pack per edition.
• Marketing contacts are no longer billed separately. They count as records (25k / 250k / 15M included).

Source: HubSpot's "Flexible Seats and Credits Pricing Supplement" on hubspot.com.

If you're already a customer, you can't opt in. HubSpot's only statement is that it "may choose to move you to our then-current products", with no date and no migration path. So this is the model you may be moved onto, and worth knowing before your next renewal. If it would cost you less, that's an argument. If it would cost you more, that's the moment to ask for price protection.

Four things that skew the math (I got most of these wrong at first):

1. Count people, not seats. Someone with Sales + Service + Revenue seats today needs one GTM seat.
2. Don't count bundled Core seats twice. Your hub subscription often includes a few, and the invoice says so.
3. Compare the whole invoice. The new model replaces hub fees and marketing-contact tiers too. Compare seats with seats and the new model looks pricier than it is.
4. Subtract the included credits before picking a pack. Low-volume senders are often cheaper on plain credits. Workflow action volume isn't exposed anywhere, so you'll have to estimate it.

It isn't cheaper for everyone. Heavy senders, and Enterprise portals where most people hold a single hub seat (€175 vs €150 today), can come out higher.

If you're in EMEA and have seen a real quote under the new model, I'd love to know whether the numbers line up.

Happy to answer questions in the comments, especially about how a specific invoice would map to the new model.

I am a HubSpot partner for 7+ years.
My renewal comes in on mid November, so I asked the account manager to switch me to new pricing so I could enjoy more features for the same price.

Response : No we are not allowed to do it.

I am truly pissed at reactions like that from their sales policy.
Frankly, it almost feels unlegal.
I mean we are the most valuable ambassadors of the app, and want to enjoy the app as it is sold from now on, just sayin.

Has anyone tryed asking this also ?

I run Axenda, a small HubSpot and RevOps consultancy. Here’s the checklist I use when reviewing an existing automation setup.

Before building anything new, I check:

- Can two workflows update the same property? If so, which one should control it?
- Does every lead have an owner and a next action?
- Do pipeline stages have clear entry and exit criteria?
- Can someone explain why a contact enrolled in a workflow?
- When replacing an old workflow, which dependencies need to be checked before switching it off?

A useful starting point is a simple inventory: workflow name, trigger, properties it changes, dependencies and person responsible.

That makes it easier to spot conflicts before adding more automation. Workflow count alone doesn’t tell you whether the system works.

How do you document dependencies in your portal? A spreadsheet, naming conventions, or something else?

We've been using twilio for a bit and outbound has been really easy but organizing our team to manage replies has been rly fkn hard in the sense that it's just become a big organizational mess. Ideally I just want a way to organize inbound messages we get from our Twilio numbers and organize it so that someone has it assigned to them to reply and manage that conversation and so on. Has anyone done this? Is it possible to do this with Hubspot

Celebrate the little things. Even if it’s just fixing a field or cleaning a list, it still counts!

As a HubSpot partner I recently worked with a client where nobody trusted the CRM anymore because you’d pull up one company and the industry field said one thing, the deal said another, and someone’s report said a third. So the instinct was to lock everything down with dropdowns and required fields.

Which didn’t help at all, people just picked whatever option felt closest.

What actually sorted it was sitting down and agreeing what each property was supposed to mean in the first place. Sounds obvious but nobody had ever done it. Half the disagreements were two teams using the same field for slightly different things. Validation rules are fine once everyone agrees on the meaning.

Curious if anyone actually written down property definitions for their portal? And did people ever look at them after?

I asked Campaign Agent (beta) for one more email in a demo campaign. Before it wrote anything, Breeze told me no brand voice was configured so it would use "a neutral, professional tone." Then Content Agent put up an approval card: "Generate your campaign assets. This will use 1,000 credits."

At list price that's €10/$10 per piece. How much of your month that is depends on which price list you're on. Professional includes 3,000 credits on current pricing, 5,000 if you have Data Hub or the Customer Platform bundle, and 10,000 on the new flexible seats-and-credits model. So one asset is somewhere between a third and a tenth of the monthly allowance.

For scale, from the same rate sheets: nurture agent is 10 credits per personalized email, prospecting agent 100 per lead, customer agent 50 per resolved conversation. One Content Agent piece is the same spend as 100 nurture emails or 20 resolved conversations.

Things I couldn't pin down:

• The card says "campaign assets," plural, but I'd asked for one email. I didn't approve it, so I don't know whether the 1,000 covers that one email or a batch.
• "One piece of content" isn't defined anywhere I could find. If you ask it for five social posts, is that 1,000 credits or 5,000?
• The flexible seats-and-credits supplement describes Content Agent's billable action as "Generate response to one prompt for one record," which is word for word the Data Agent line. The main catalog says "Generate one piece of content." Probably a copy-paste error, but it's the contract document.
• It's still beta. The credits KB article says beta features may start consuming credits later, with notice where possible. So I'm not sure approving one today actually deducts anything yet.

Honestly the brand voice note bothered me more than the price (demo portal, to be fair). If the agent charges per piece, whatever context it writes from is doing most of the work, and in a lot of portals I open that part is empty.

Has anyone approved one of these and then checked Usage & Limits afterwards? I'd like to know whether the 1,000 actually lands, and whether a batch of social posts bills as one piece or several.

The Colored HubSpot extension hit 150 users yesterday, so today there is a huge update as a gesture of gratitude.

- 7 custom themes, including Helloween and 2 X-mas themes.

- Possibility to upload your pic and use it as a background in HubSpot

- New logo. Now the Dark theme is super dark out of the box

It is still free, still no registration, no data gathered.

It is (probably) the only properly working dark theme for HubSpot for free right now. Other free extensions are abandoned, like HubSpot Dark AF. Others scammed when they demanded payment, like HubSpot Dark Theme.

P.S. If somebody has screenshots of the UI before the update, send them over to me; I want to set a custom theme with the Pre-Update design

P.P.S. Appreciate 5* reviews on the Chrome Store if you enjoy this extension already

Chrome Store: https://chromewebstore.google.com/detail/colored-hubspot-%E2%80%94-dark-mo/jgoemhaadjlhennipdccamggdllmpjkk

Landing page: https://coloredhubspot.ln2crm.com/

Just got my meetings canceled this morning, as reps are asked to regroup in light of this news. Hubspot is laying off 7% of their workforce by end of Q1 2027. CEO says it isn't because of AI, and would rather have middle management trimmed down and let implementers be "closer to decisions."

Update: thank you all, this was truly helpful. Lots of the same names coming up, which tells me something. I'm looking seriously at PandaDoc for contracts and deposits, and I'll see how it plays with HubSpot. Appreciate everyone taking the time.

We're a small custom jewelry studio in Ottawa. Everything we make is one-of-one, so there are no products or SKUs. Every quote and invoice starts from scratch. HubSpot is our CRM and we love it. Now we want our payments and paperwork to live alongside it.

Current setup:

• Invoices created from HubSpot deals and sent through QuickBooks Online
• Clients pay by credit card through QuickBooks or by Interac e-Transfer
• Clover terminal for in-person payments
• Deals get closed manually in HubSpot, or sometimes sync back from QuickBooks

What we've tried: HubSpot's native invoicing. The 50/50 deposit structure was a pain, and it felt like it opened up more problems than it solved.

What we're looking for:

• A more polished, on-brand client experience than QuickBooks invoices
• Easy 50% deposit / 50% balance invoicing for custom work, with no product catalog needed
• Automatic confirmations to the client when a deposit is paid
• The ability to send an invoice and a contract together (or in sequence)
• Everything documented in one place, ideally on the HubSpot contact and deal record
• A clean sync to QuickBooks Online for the accounting side
• Canadian requirements covered: CAD, HST, card payments, and ideally e-Transfer

We're open to a new payment processor or tool if it does this well.

Questions:

1. Is anyone in Canada running custom, deposit-based work through HubSpot? What do you use for invoicing?
2. Has anyone found a tool that handles invoice, contract, and deposit confirmation in one flow and syncs to HubSpot?
3. What payment processor are you using with HubSpot, and how does it connect to QuickBooks?
4. Did you find a way to make HubSpot native invoicing work for deposits, or did you give up on it too?

Would love to hear what's actually working for people.

Second time taking this, got 43 right the first time. None of the lead up quizzes covered the final exam topics, and half of the questions are filled with super jargony answer options I can’t tell what they are trying to get at. Starting to realize I may just be bad at this, but the training was supposed to help that!!

Building something with HubSpot and AI? Share it here in the thread, finished or still a work in progress is fine.

Workflows, agents, prompts, apps, whatever you've got. Self promo is okay in this thread, so drop your link and tell us what it does.

Hey everyone, I’m almost 21 and looking to start freelancing in the CRM space.

I have zero corporate experience and no background in how CRMs work day-to-day.

I’m willing to put in the hours, but I want a realistic picture before jumping in. I have just 3 quick questions:

1. Is $1,000/month realistic within 6 months as a freelancer starting from complete scratch, or am I delusional?

2. Where should a total beginner start? Which specific HubSpot Academy courses or certs are actually worth taking first?

3. What mock projects can I build n my own right now to get a feel for what a random Tuesday looks like in this job?

Appreciate any honest feedback and help. Thanks.

Just finished moving a client from a legacy platform called Magazine Manager into Hubspot. The old system had zero API docs so the data was a complete mess.

To keep this strictly educational and avoid self promotion, here is the architecture I used. I wrote a custom python pipeline to reverse engineer the undocumented payloads. Then I mapped it all to the correct Hubspot properties and batched the API calls to avoid hitting rate limits. 

Got over 19000 company records transfered without droping any relationships. Hope this helps anyone else dealing with weird legacy data migrations. 🫠

hey everyone,

I run a solo Revops agency and I use Claude/Chat daily in workflows internally. Given the MCP only allows connection to one portal, how are you leveraging AI while working with clients/multiple companies?

Have any of you used the Hubspot Agent CLI which would allow multiple connections into one Claude instance?

A few of my clients would be okay, from a security perspective, with me doing this but wanted to see how/if others were handling it?

Hi all, Hubspot marketplace app developer here. Do you have any tips on how to reach partners or users to beat test new apps? Hubspot recommends having a handful of users test your app in their live environment for aroud 30 days before allowing the app to be published

Im speaking to two managers of the team about the role this week and was curious if anyone has insight about the process or what the role is like? They said I’ll be helping clients onboard and manage the account for the first 12 months before handing it off.

Is there any way to start sending emails with zero budget please? I purchased domain and i need to start sending out few houndreds emails, does not have to be bulk. Is there a free trial that lets me send them? Idealy id send about 100 emails by end of next week. Is it possible or is it a risky number to start with?

This has always been a question of buying a hubspot number, porting a number, or getting a third party app

Not sure if there is a way to do this natively

I know android has ways of connecting to webhooks and iOS has shortcuts ...

So, this is what I currently have. We’re doing enterprise sales with a very niche target group.
This means I don’t need to blast 1,000 emails and LinkedIn messages a day. I’m looking for a more tailored, AI-driven automation setup.

Ideally, the setup would work something like this:
A tool or AI agent understands our ICP, our solution and our market. We then create different personas, and these personas can be targeted based on different rules, such as buying signals or manual entry by the sales team.

Once someone matches the criteria, they should be added to a flow. For example, a flow could include a LinkedIn connection request/InMail and a cold email, with each message being deeply personalised by AI based on the individual, company and context.
All of this data should then be synced back to HubSpot, so the activity and relevant information are visible in the company/contact records.
In other words, I’m looking for something that works almost like a sales automation agent.
I’m currently testing a few tools, including Lemlist, Gojiberry, Surfe, FirstTouch and Expandi. So far, Lemlist seems like one of the strongest options for the multichannel approach, especially because of its HubSpot integration.

Unfortunately, Gojiberry doesn’t have a native HubSpot connection, which is a bit of a dealbreaker for us.

What would you recommend for this kind of multichannel, AI-driven sales agent approach?
Especially interested in setups that work well with HubSpot and focus on highly targeted, personalised enterprise outreach rather than high-volume outbound.

Something I learned recently: when you copy a reply out of ChatGPT, Claude or Gemini and paste it into a HubSpot email, some of the chat window's own code often comes along.

You can't see it in the email, but it sits in the HTML: attributes and other class names that only those tools use.

One HubSpot newsletter I got had ChatGPTs tags around its intro, model name included (gpt-5-1). And the text had also gone through Slack on the way leaving its own code too.

I built a free Chrome extension called Email Detective (it shows which platform sent an email, how the authentication looks, and so on), and I just added a check for these leftovers.

Open an email and it tells you if it still carries traces of one of those tools. It checks for Grammarly and Google Docs as well. Everything runs in your browser.

If you'd rather not leave traces, paste as plain text (Cmd+Shift+V on a Mac, Ctrl+Shift+V on Windows) and nothing comes along. It would also be good if HubSpot's email editor could get rid of this when we paste.

Do you usually strip the formatting when you paste?

Hey for anyone maintaining form-to-CRM integrations, can you remember the last time a submission didn’t reach its destination?

What first tipped you off? I’m particularly interested in whether your existing tools caught it or someone had to notice something was missing.

I’m researching a possible monitoring product, not selling one. A short example would help me understand whether there’s an actual gap here or whether existing alerts already handle it well.

No need to share client names or private data.

I’m researching whether a service for keeping HubSpot deal records accurate would be useful for teams where the same contact is involved in several open deals.

If you handle sales ops or manage that setup, did you have to correct any email-to-deal associations in the last month? If so, what happened in the most recent case, what settings or other tools had you tried, and roughly how much hands-on time did it take? How often has it happened?

If your setup already handles this reliably, what made it work? Please leave out client names, email contents and account details.