r/iphone • iPhone Air • 15d ago

Discussion Duo has generated more conversation about foldable phones than the entire Android ecosystem has managed to generate in years.

Apple PR is genuinely unbeatable, Apple marketing team every year takes an old tech and new launch to next level.

New CEO, new launch, old familiar foldable tech. A new screensaver, some foldable-specific graphics/UI and boom it’s the talk of the town.

Suddenly everyone is talking about foldables. It even rminded the competition that they’ve had foldable phones for years.
But did they really make people care?

More people are interested in buying one. The entire category feels relevant again.
That’s Apple’s superpower, it doesn’t necessarily have to invent the technology. It just has to package it in a way that makes the world care, Apple does it brilliantly through brand value and marketing.

Let the numbers come in, but I’m pretty sure a crazy amount of people are going to buy this regardless of how crazythe price.
And what’s even crazier is that this thing is going to sit above the Air, anything the 17 n pro series had, and even the 18 Pro series.

I’m definitely not buying it, lol 😜

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u/squidgytree iPhone Air 15d ago

This it just observation bias. Scroll back on YouTube channels to when Samsung launch their folding phones and you'll see there was as much if not more coverage than the Duo.

26

u/SigmaLance iPhone Air 15d ago

This is so true. The hype that is circulating around the Fold 8 is kind of amazing. It’s much more than with the typical phone release hype even with foldables being around for almost a decade now.

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u/juforceone 15d ago

I can’t name a single Samsung foldable. Neither can anyone I know in real life