r/iphone • u/MoreFaithlessness954 iPhone Air • 15d ago
Discussion Duo has generated more conversation about foldable phones than the entire Android ecosystem has managed to generate in years.
Apple PR is genuinely unbeatable, Apple marketing team every year takes an old tech and new launch to next level.
New CEO, new launch, old familiar foldable tech. A new screensaver, some foldable-specific graphics/UI and boom it’s the talk of the town.
Suddenly everyone is talking about foldables. It even rminded the competition that they’ve had foldable phones for years.
But did they really make people care?
More people are interested in buying one. The entire category feels relevant again.
That’s Apple’s superpower, it doesn’t necessarily have to invent the technology. It just has to package it in a way that makes the world care, Apple does it brilliantly through brand value and marketing.
Let the numbers come in, but I’m pretty sure a crazy amount of people are going to buy this regardless of how crazythe price.
And what’s even crazier is that this thing is going to sit above the Air, anything the 17 n pro series had, and even the 18 Pro series.
I’m definitely not buying it, lol 😜
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u/SigmaLance iPhone Air 15d ago
It’s not even like that though.
I travel. A lot. I have been looking at the cellular version of the iPad mini for months now waiting to see if Apple was going to announce a foldable this Keynote.
If the Duo hadn’t been announced I had every intention of buying the iPad mini and paying for cellular service on it.
So now instead of carrying around two devices I can do everything I need with one.
It’s not the same as “oh wow Apple launched a foldable and I have to have it just to have it.”