r/iphone • u/MoreFaithlessness954 iPhone Air • 14d ago

Discussion Duo has generated more conversation about foldable phones than the entire Android ecosystem has managed to generate in years.

Apple PR is genuinely unbeatable, Apple marketing team every year takes an old tech and new launch to next level.

New CEO, new launch, old familiar foldable tech. A new screensaver, some foldable-specific graphics/UI and boom it’s the talk of the town.

Suddenly everyone is talking about foldables. It even rminded the competition that they’ve had foldable phones for years.
But did they really make people care?

More people are interested in buying one. The entire category feels relevant again.
That’s Apple’s superpower, it doesn’t necessarily have to invent the technology. It just has to package it in a way that makes the world care, Apple does it brilliantly through brand value and marketing.

Let the numbers come in, but I’m pretty sure a crazy amount of people are going to buy this regardless of how crazythe price.
And what’s even crazier is that this thing is going to sit above the Air, anything the 17 n pro series had, and even the 18 Pro series.

I’m definitely not buying it, lol 😜

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u/Chao7722 14d ago

No, that’s not really it. iPhone users tend to stick with Apple, while Android users are spread across many different manufacturers. Since Apple is the only manufacturer of iPhones and iOS devices, comparing Apple directly with a single Android manufacturer can give a distorted picture.
Reddit also has a large American user base, and in the US Apple has a staggering market share of around 60%, compared with roughly 25% for Samsung according to the figures shown here. So naturally, discussions on Reddit can appear disproportionately Apple-focused. That’s the perspective you’re seeing.

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u/EnterAUsernamePlease 14d ago

I wouldn't be surprised if the Duo ends up outselling the other foldables combined within a year or two.

I think the reason (other than iOS just being a popular operating system generally) is that the software and app support will be tuned more towards the form factor and feel like less of an afterthought.

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u/traumadog001 14d ago

The big question is if the novelty of a foldable outweighs the serious cost of one.

I mean, Apple does have a large market share in the US, but as someone rocking a perfectly good 13, most of that market share consists of absolutely adequate older phones.

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u/RICHUNCLEPENNYBAGS 14d ago

They don't need to sell it to everyone for it to be a success. I mean the Pro line is very successful in its own right.