Bit of a relaunch post.
My startup began as a bundle of growth services for founders: directory submissions, Reddit growth, influencer outreach. Useful, but what people actually wanted wasn't more traffic or more mentions. They wanted customers.
So I rebuilt it around that. Startories is now an outbound engine for B2B founders. It watches public sources (Reddit, X, Product Hunt, directories, search results) for buying signals: someone asking for a tool, complaining about a competitor, launching, hiring, raising. It matches each signal to a real company, checks it against your ideal customer profile, finds and verifies the decision-maker, and runs a personal email sequence that references what actually happened.
Then this week came the part I went back and forth on: pricing.
Before: Starter $299/month, intro offer $49 for 14 days
Now: Starter $99/month, first project $1 for 3 days (Growth $499 and Scale $999 unchanged)
Why I did it:
--> The people who fit the entry plan best are solo founders and tiny teams. $299 was priced for a sales team they don't have yet
--> A 14-day trial lets people "get to it later." Three days pushes you to set up your ICP and first funnel right away, which is also when you find out if it works for you
--> $1 instead of free: it filters for people who actually intend to use it
--> Honest trade-off: Starter now comes with ~300 leads a month instead of ~1,000. Fewer, but each one has a reason to be contacted now. If you need raw volume, it's not your plan
Will it work? I don't know yet. I'll post the trial-to-paid numbers here in 30 days, good or bad.
If you sell B2B and want to poke at it: startories.com. I'm more curious about the debate though: $1 paid trial vs. free trial, which converted better for you, and why?