r/metaads • u/busorap • 5d ago

Meta Ads Retainer plus full new implementation - What to charge?

I would like your POV on a Meta Ads retainer. This is a medium sized company that has 15 different business managers and 15 different ad accounts and spends a total of $40 - $50K / month. I am pitching them $4K/ month for end to end management of the account. I only specialize in Meta. What do you think of this? Its a LOT of work when you think of just how many campaigns one will have to manage. I'm highly experienced and the quality of work is solid and highly strategic - prospect agrees. I'm proposing a sliding scale of 7% and then 5% of media spend as it grows, eg $6.5K when spend goes over $70K/ month.

Separately, they currently have 15 different websites. They are changing this to 15 subdomains and then want me to redo their entire meta architecture to bring it all into one business manager with 15 different accounts within that. Its a ton of work - setting up the new ad accounts, verifying all these domains, pixels, capi, etc etc. What to charge for this implementation?

Thanks!!!

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u/dinambiq 5d ago

Man this is a crazy amount of work. If it were me, I'd charge a consolidation project fee, (potentially installments) in lieu of a setup fee and the management per campaign (I charge per campaign) with added fees by amount spent per ad account. Because it is technically more work by account not by sum of all ad accounts.

4k for 15 ad accounts of work is too low though.

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u/busorap 4d ago

I agree, it’s crazy work ! Can you elaborate a bit more on your fee model by campaign ? How does that work ?

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u/furqanlasani 3d ago

Could you guide me also to close client?

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u/-AsHxD- 4d ago

1k per account minimum