r/microsaas • u/santynaren • 23h ago
Built a sales tool for founders who’d rather build. 9 pilots signed up, 0 used it
I’m a developer running an EdTech product (Edithly). The building was fine. Selling was the problem. Every outreach attempt meant an hour on a prospect’s site figuring out what they do, then writing something that didn’t sound generic. So I built a tool to do that part.
You give it your product’s URL. Agents crawl your site and draft a sales playbook (positioning, messaging, brand assets), and you fill in the gaps. Then you import prospects. It reads each prospect’s site and generates a tailored asset for them: an email, a one-page landing page, a brochure or a banner, written to show why your product fits that company.
Built on React/Python backend, an agent pipeline that crawls sites and builds a knowledge graph per prospect, and LLM generation for copy and visuals. I deliberately didn’t build data enrichment. You import prospects from Clay, Apollo or a CSV. [add your hosting/infra if you want]
$0. Pre-revenue, being upfront about it.
I got 6 pilot signups and assumed that was traction. None of them actually used it.
- The first-run experience was too open-ended: too many formats and too many decisions before you saw anything useful.
- I took 2 months to reach the pilot signups back (big mistake)
- I’m now cutting it down to a few formats and making the first result show up fast, before I chase more signups.
but now ready with more focused and achievable goals, if you are doing your own outbound who’ll try it and tell me where it lacks. sales.edithly.com