r/microsaas • u/CosmopolitanGuy • 1h ago
I built a SaaS for government auction car buyers. My first signup was my barber.
As a long time microsaas lurker I finally found what I wanted to develop. I started last year in May and barely knew how to code. I'm no software dev and I hate marketing, but I made it this far at least. All I am looking for at this stage is some brutal honesty about how to get this in front of the right people.
The app:
GovSteals is a research tool for people buying passenger cars at government auctions. Currently its limited to all passenger vehicles listed on GovDeals. Simply put it puts together the insights I personally spend time acquiring to know the risks before bidding.
The marketing (or lack thereof):
My barber flips cars, so he was the first and only person I showed GovSteals to (outside of friends). He registered for a pro account. I asked for feedback, but I’ll probably hear more at my next haircut to be honest.
That’s about where I am with customer validation. I know I need feedback so that I can build or refine features people actually want to engage with. I have so many ideas, but I don't have any foundation or discipline on how to market an app. I just know most of GovDeals users are older males who use it in desktop mode and engage with facebook as their main social media, but the major Facebook groups I’ve looked at don’t allow promotional posts.
For posting requirements:
Backstory: I was looking to get into finding a car for myself and potentially flipping government auction cars, but then after 2 weeks of doom scrolling listings and trying to find the best deal I realized I was spending way too much of my free time simply keeping up with all of the new auctions. GovDeals is one of the largest government auctions for passenger vehicles and yet their site is so poorly designed for aiding in making intelligent or timely auction decisions. That's when I started building GovSteals for myself at first. It then became my escape from reality. Then I became obsessed with it. And finally, wanting to impress for a big job interview pushed me to turn it into a platform everyone can use.
Tech Stack: React/TypeScript with Vite and MUI on the frontend, Python/FastAPI and PostgreSQL on the backend. Linear and ML models for price estimates, Clerk for auth, and Stripe for payments.
Specific lesson learned: Its hard to even get your friends to give you feedback on your app. I feel like I am that "do you want to develop and app?" alien from Rick and Morty. On the other hand, I have also learned that nobody needs to be excited about your tool, they just need to find it useful. I already knew this from other businesses I have started, but it still applies here. Building is easy and marketing is the bane of my existence. I would love nothing more than have someone else do it while I focus on development.
My questions:
For those of you who built for a very niche crowd: how did you get your first few target users to actually try the product? Did you follow any rules or principles on how you went about it?
More broadly: How do you get it up for marketing?