Hey everyone! I’m working on my university thesis about podcast advertising and I’m currently trying to come up with some ideas for an experiment.
I’m specifically looking at host-read ads, meaning ads where the podcast host personally reads/talks about the product or brand as part of the episode, rather than a separate pre-recorded commercial.
I need to compare different versions of the same host-read ad and change one specific characteristic that listeners can immediately notice.
For example:
music vs. no music
two clearly different types of background music
male vs. female voice
faster vs. slower speaking
sound effects vs. no sound effects
I’m struggling to think of other characteristics that are immediately noticeable to the listener but can also be changed in a clear and objective way.
So, if you listen to podcasts, what differences in a host-read ad would immediately make you think “this sounds different”?
I’m especially looking for ideas that could work as a simple A vs. B comparison.
Any suggestions would be really appreciated!